{"id":26900,"date":"2026-02-15T16:42:41","date_gmt":"2026-02-15T16:42:41","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26900"},"modified":"2026-02-17T08:57:52","modified_gmt":"2026-02-17T08:57:52","slug":"les-influenceurs-larnaque-avec-un-a-majuscule","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/","title":{"rendered":"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Les marketers se montrent toujours tr\u00e8s sensibles aux modes, avec une f\u00e2cheuse \u00e0 confondre moyens et strat\u00e9gie : bref, ils usent et abusent volontiers des services des influenceurs, sans trop se soucier de l\u2019honn\u00eatet\u00e9 de ces derniers, bien souvent domicili\u00e9s \u00e0 Duba\u00ef, voire maintenant Bali, vue la flamb\u00e9e des prix de l\u2019immobilier dans l\u2019\u00e9mirat.<\/p>\n\n\n\n

Oui, mais quelle puissance, direz-vous ? Ah bon ? Prenez Instagram : sans m\u00eame parler de Cristiano Ronaldo et de ses 670 millions d\u2019abonn\u00e9s, il y a plein de comptes hyper pointus qui d\u00e9passent les 50 ou 100 000 followers, si on cible bien, c\u2019est efficace.<\/p>\n\n\n\n

Ah bon\u00a0? Prenons un compte comme celui d\u2019Anna Goldman<\/a>, 57,1 k followers pour \u00eatre pr\u00e9cis, \u00e0 l\u2019heure o\u00f9 je r\u00e9dige ces lignes\u00a0: pourquoi elle\u00a0?<\/p>\n\n\n\n

Parce que je viens de recevoir une notification d\u2019un groupe WhatsApp que je ne connaissais \u2013 et donc je ne connais d\u2019ailleurs aucun membre, et surtout pas le cr\u00e9ateur, un certain ~LarryMendoza, bas\u00e9 au Yemen si j\u2019en crois l\u2019indicatif +967.<\/p>\n\n\n\n

L\u2019animateur du groupe, une certaine ~C\u00e9lia Hubert, doit r\u00e9sider au Bangladesh \u2013 \u00e0 moins que ce ne soit un robot, vu que sa photo a juste \u00e9t\u00e9 piqu\u00e9e sur la page Instagram d\u2019une photographe nomm\u00e9e Yana<\/a> \u2013 et que ses propos semblent bien r\u00e9p\u00e9titifs :<\/p>\n\n\n\n

\u00ab Dans ce groupe, nous proposons de simples t\u00e2ches Instagram. Ton travail consiste \u00e0 suivre un compte ou aimer une publication, et tu recevras instantan\u00e9ment 10 \u20ac pour ta premi\u00e8re t\u00e2che. Ensuite, tu pourras continuer avec d\u2019autres t\u00e2ches et gagner entre 100 \u20ac et 350 \u20ac par jour \u00bb.<\/em><\/p>\n\n\n\n

Comment \u00e7a marche ? \u00ab Nous travaillons avec des influenceurs pour les aider \u00e0 d\u00e9velopper leurs pages Instagram. Ils nous paient, et nous partageons les revenus avec vous, c\u2019est aussi simple que \u00e7a \u00bb<\/em>.<\/p>\n\n\n\n

Tout un syst\u00e8me qui se construit entre les pays des donneurs d\u2019ordre (= les annonceurs fran\u00e7ais, par exemple), ceux des petites mains mal pay\u00e9es (Bangladesh par exemple) avec d\u00e9sormais une bonne dose d\u2019IA pour huiler la machine : le progr\u00e8s, sans doute !<\/p>\n\n\n\n

Qui finance cette superbe escroquerie ? C\u2019est simple : les marketers qui vont ensuite payer les services bidons de ces influenceurs ! Un sacr\u00e9 march\u00e9 qui p\u00e8se pour la France plus de 500 millions d’euros \u2013 excusez du peu !<\/p>\n\n\n\n

Et contrairement \u00e0 ce que dit mon illustration, il n\u2019y a pas qu\u2019un seul et unique escroc sur Instagram, YouTube ou TikTok : ils pullulent !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les marketers se montrent toujours tr\u00e8s sensibles aux modes, avec une f\u00e2cheuse \u00e0 confondre moyens et strat\u00e9gie : bref, ils usent et abusent volontiers des services des influenceurs, sans trop se soucier de l\u2019honn\u00eatet\u00e9 de ces derniers, bien souvent domicili\u00e9s \u00e0 Duba\u00ef, voire maintenant Bali, vue…<\/p>\n","protected":false},"author":2,"featured_media":26902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[576],"tags":[662,261,664,306],"yoast_head":"\nLes influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les marketers se montrent toujours tr\u00e8s sensibles aux modes, avec une f\u00e2cheuse \u00e0 confondre moyens et strat\u00e9gie : bref, ils usent et abusent volontiers des services des influenceurs, sans trop se soucier de l\u2019honn\u00eatet\u00e9 de ces derniers, bien souvent domicili\u00e9s \u00e0 Duba\u00ef, voire maintenant Bali, vue...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-15T16:42:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T08:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"679\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1\",\"width\":679,\"height\":690},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\",\"name\":\"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#primaryimage\"},\"datePublished\":\"2026-02-15T16:42:41+00:00\",\"dateModified\":\"2026-02-17T08:57:52+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/","og_locale":"fr_FR","og_type":"article","og_title":"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead","og_description":"Les marketers se montrent toujours tr\u00e8s sensibles aux modes, avec une f\u00e2cheuse \u00e0 confondre moyens et strat\u00e9gie : bref, ils usent et abusent volontiers des services des influenceurs, sans trop se soucier de l\u2019honn\u00eatet\u00e9 de ces derniers, bien souvent domicili\u00e9s \u00e0 Duba\u00ef, voire maintenant Bali, vue...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/","og_site_name":"Marketing is Dead","article_published_time":"2026-02-15T16:42:41+00:00","article_modified_time":"2026-02-17T08:57:52+00:00","og_image":[{"width":679,"height":690,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"http:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1","width":679,"height":690},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/","name":"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule - Marketing is Dead","isPartOf":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#primaryimage"},"datePublished":"2026-02-15T16:42:41+00:00","dateModified":"2026-02-17T08:57:52+00:00","author":{"@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/les-influenceurs-larnaque-avec-un-a-majuscule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Les influenceurs, l\u2019Arnaque avec un \u00ab\u00a0A\u00a0\u00bb majuscule"}]},{"@type":"Person","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2026\/02\/Escroc.jpg?fit=679%2C690&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6ZS","jetpack-related-posts":[{"id":25571,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/jouer-linfluence-b2b\/","url_meta":{"origin":26900,"position":0},"title":"Comment jouer l\u2019influence en B2B\u00a0?","date":"29 novembre 2017","format":"gallery","excerpt":"Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle. Mais ce nouveau levier de communication s\u2019applique-t-il au B2B ? Qui sont les influenceurs ? Sont-ils vraiment si puissants aupr\u00e8s de leur audience et peuvent-ils r\u00e9ellement devenir prescripteurs\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/Illustration-pliage-bateau.jpg?fit=907%2C533&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26393,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur-avec-cyril-attias\/","url_meta":{"origin":26900,"position":1},"title":"Respecter le consommateur, avec Cyril Attias","date":"7 avril 2021","format":"gallery","excerpt":"Respecter le consommateur\u00a0: le Club Horizon(s) de l\u2019Adetem invitait r\u00e9cemment 3 experts \u00e0 s\u2019exprimer sur le sujet lors d\u2019un Webinar\u00a0; retour sur cette matin\u00e9e avec Cyril Attias \u2013 Agence des media sociaux. MarketingIsDead : Pour le marketer, le consommateur reste bien souvent juste une cible\u00a0: cette posture est-elle encore tenable\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/portrait_cyrilattias_agencedesmediassociaux.jpg?fit=960%2C960&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25695,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-dinfluence-relations-publics-amis-ennemis\/","url_meta":{"origin":26900,"position":2},"title":"Marketing d’influence et Relations Publics, amis ou ennemis ?","date":"1 avril 2018","format":"gallery","excerpt":"Telle est la th\u00e9matique sur laquelle L\u2019Argus de la Presse a demand\u00e9 \u00e0 25 experts de r\u00e9fl\u00e9chir\u00a0pour un livre blanc\u00a0; voici ma contribution, les autres \u00e9tant t\u00e9l\u00e9chargeables ici\u00a0 Rien ne sert d\u2019opposer Marketing d'influence et Relations publics, ce sont deux disciplines compl\u00e9mentaires \u00e0 usage du marketing et de la communication,\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/04\/20180324_171347-1.jpg?fit=450%2C606&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25301,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/herve-pepin-100-pages-ca-suffit\/","url_meta":{"origin":26900,"position":3},"title":"Herv\u00e9 P\u00e9pin\u00a0: 100 pages, \u00e7a suffit !","date":"3 janvier 2017","format":"gallery","excerpt":"Mon ami Herv\u00e9 P\u00e9pin, Directeur associ\u00e9 & Digital strat\u00e9giste de Nexize, recense les 7 piliers de la r\u00e9ussite du marketing collaboratif\u00a0dans Marketing : 100 pages, \u00e7a suffit ! Le succ\u00e8s d\u2019un projet de marketing collaboratif repose d\u2019abord sur l\u2019engagement des communaut\u00e9s impliqu\u00e9es. Si celui des communaut\u00e9s internes \u00e0 l\u2019entreprise peut\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/Pepin.jpg?fit=300%2C332&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25381,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/rencontre-instagrameuse-mode-lifestyle-voyage\/","url_meta":{"origin":26900,"position":4},"title":"Rencontre avec une Instagrameuse Mode, Lifestyle et Voyage\u00a0","date":"5 avril 2017","format":false,"excerpt":"Lors du Salon e-marketing, le Club Exp\u00e9rience Digitale de l\u2019Adetem organise le mardi 18 avril \u00e0 16 heures 30 une conf\u00e9rence sur les Relations entre les marques et les influenceurs\u00a0; pour s\u2019inscrire, c\u2019est ici. En avant-premi\u00e8re, rencontre avec Camille Viovy, \u00ab\u00a0Instagrameuse Mode, Lifestyle et Voyage\u00a0\u00bb, que l\u2019on peut retrouver sur\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Camille-Viovy.png?fit=564%2C317&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26364,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-le-consommateur\/","url_meta":{"origin":26900,"position":5},"title":"Respecter le consommateur !","date":"8 mars 2021","format":"gallery","excerpt":"On pourrait \u00e9voquer la schizophr\u00e9nie du marketer et opposer les actions qu\u2019il planifie pour d\u00e9velopper les ventes de son entreprise et optimiser son business \u2026 \u00e0 ce qu\u2019il juge inacceptable quand il troque sa casquette professionnelle pour celle de simple consommateur\/trice. On pourrait \u00e9galement souligner l\u2019inqui\u00e9tante recherche du profit \u00e0\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/shutterstock_1499445905-caarrre\u0301-696x708-1.png?fit=696%2C708&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26900"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26900"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26900\/revisions"}],"predecessor-version":[{"id":26904,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26900\/revisions\/26904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26902"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}