{"id":26882,"date":"2025-11-25T09:31:54","date_gmt":"2025-11-25T09:31:54","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26882"},"modified":"2025-11-25T09:31:55","modified_gmt":"2025-11-25T09:31:55","slug":"high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/","title":{"rendered":"High Tech\u00a0: comment la France montre sa ringardise d\u00e8s l\u2019arriv\u00e9e \u00e0 Roissy"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg\"><img data-attachment-id=\"26883\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/sydney\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1199%2C675&amp;ssl=1\" data-orig-size=\"1199,675\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sydney\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?fit=1024%2C576&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=430%2C241\" alt=\"\" class=\"wp-image-26883\" width=\"430\" height=\"241\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=700%2C394&amp;ssl=1 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?resize=1100%2C619&amp;ssl=1 1100w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/11\/Sydney.jpg?w=1199&amp;ssl=1 1199w\" sizes=\"(max-width: 430px) 100vw, 430px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute&nbsp;?<\/p>\n\n\n\n<p>Certainement pas \u00e0 Roissy Charles de Gaulle 1 o\u00f9 il faut patienter une bonne demi-heure avant d\u2019arriv\u00e9e devant 6 cabines biom\u00e9triques\u2026 et bien souvent, une ou deux sont en panne&nbsp;!<\/p>\n\n\n\n<p>Mais en Australie, o\u00f9 les a\u00e9roports internationaux disposent d\u2019une batterie impressionnante de <em>SmartGate Gen 3<\/em>&nbsp;: plut\u00f4t bluffant&nbsp;!<\/p>\n\n\n\n<p>Tout se passe en deux temps&nbsp;: vous arrivez dans une vaste salle remplie de bornes o\u00f9 vous vous identifiez en posant votre passeport sur un \u00e9cran\u2026 perso, \u00e7a m\u2019a pris une trentaine de secondes, et encore, j\u2019\u00e9tais mal r\u00e9veill\u00e9 apr\u00e8s une journ\u00e9e d\u2019avion.<\/p>\n\n\n\n<p>Ensuite, vous vous dirigez vers les portillons de sortie \u2013 pas une demi-douzaine comme en France, mais plusieurs dizaines&nbsp;: souriez, passez&nbsp;! C\u2019est tout&nbsp;!<\/p>\n\n\n\n<p>Quand je suis arriv\u00e9 \u00e0 Melbourne, j\u2019ai \u00e9t\u00e9 sid\u00e9r\u00e9 par l\u2019efficacit\u00e9 technologique mise en place.<\/p>\n\n\n\n<p>A mon retour, j\u2019ai \u00e9t\u00e9 horrifi\u00e9 par le syst\u00e8me ant\u00e9diluvien fran\u00e7ais&nbsp;: peut-\u00eatre la premi\u00e8re chose \u00e0 faire pour attirer des investisseurs \u00e9trangers serait de ne pas leur d\u00e9montrer d\u00e8s leur arriv\u00e9e, combien la France est en retard&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute&nbsp;? Certainement pas \u00e0 Roissy Charles de Gaulle 1 o\u00f9 il faut patienter une bonne demi-heure avant d\u2019arriv\u00e9e devant 6 cabines biom\u00e9triques\u2026 et bien souvent, une ou deux sont en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[394],"tags":[379,659],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>High Tech\u00a0: comment la France montre sa ringardise d\u00e8s l\u2019arriv\u00e9e \u00e0 Roissy - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/high-tech-comment-la-france-montre-sa-ringardise-des-larrivee-a-roissy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Tech\u00a0: comment la France montre sa ringardise d\u00e8s l\u2019arriv\u00e9e \u00e0 Roissy - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"R\u00eavez d\u2019un monde o\u00f9 le contr\u00f4le de votre passeport dans un a\u00e9roport prend moins d\u2019une minute&nbsp;? 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Finis les d\u00e9bats entre Barth\u00e9siens et Greimasiens \u2026 sans oublier les tenants d\u2019Eco ou de Pierce\u00a0! Dommage, car c\u2019est quand une langue bouge que l\u2019on a le plus besoin de s\u00e9mioticiens pour \u00e9viter de dire des b\u00eatises \u2013 dire, avec des mots ou\u2026","rel":"","context":"Dans &quot;Etudes Marketing&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Barthes.jpg?fit=527%2C469&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25508,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/vraies-fausses-innovations\/","url_meta":{"origin":26882,"position":2},"title":"Vraies et fausses innovations","date":"9 octobre 2017","format":"gallery","excerpt":"Le Bulletin de l'Ilec de Juillet portait sur le th\u00e8me \u00ab\u00a0Temps \u00e9conomique, temps de l'innovation\u00a0\u00bb\u00a0; entretien avec Jean Watin-Augouard. Bulletin de l'Ilec\u00a0: Une marque forte permet-elle de ma\u00eetriser l\u2019opportunit\u00e9 et le calendrier de l\u2019innovation ? Plut\u00f4t en g\u00e9n\u00e9ral, par la capacit\u00e9 \u00e0 r\u00e9sister \u00e0 la course \u00e0 l\u2019innovation \u00e0 tout\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/01-Colombo-47-Sri-Ponnambala-Vanesvara.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25128,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/avez-dit-principe-dinnovation\/","url_meta":{"origin":26882,"position":3},"title":"Vous avez dit : principe d\u2019innovation ?","date":"20 septembre 2016","format":"gallery","excerpt":"Dans son dernier bulletin, l\u2019ilec traite de l\u2019innovation, et plus particuli\u00e8rement de l\u2019article du projet de loi \u00ab Sapin II \u00bb portant sur le principe d\u2019innovation. A ce titre \u2013 certainement parce que cet article n\u2019est pas d\u2019une clart\u00e9 lumineuse, ils ont d\u00e9cid\u00e9 d\u2019en soumettre le texte \u00e0 l\u2019appr\u00e9ciation de\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/01-Taipei-91-Songshan-Creative-Park.jpg?fit=448%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24715,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/reputation-ou-image-de-marque\/","url_meta":{"origin":26882,"position":4},"title":"R\u00e9putation ou image de marque ?","date":"10 novembre 2008","format":false,"excerpt":"Article paru dans la Revue des Marques #64. R\u00e9cemment est apparue en marketing la notion nouvelle de r\u00e9putation : nouvelle facette de l'image de marque ? Gadget \u00e0 la mode Web 2.0 ? Ou petite \u2013 mais bien r\u00e9elle \u2013 r\u00e9volution ? A priori, rien ne distingue fondamentalement l'image de\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25149,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/cher-monsieur-richard\/","url_meta":{"origin":26882,"position":5},"title":"Cher Monsieur Richard &#8230;","date":"27 septembre 2016","format":"gallery","excerpt":"Cher Monsieur Richard Quand vous avez inaugur\u00e9 Orange Gardens, j\u2019ai cru que vous dirigiez une multinationale du High Tech tourn\u00e9e vers l\u2019avenir\u00a0; depuis quelques jours, je constate que vous dirigez toujours une Direction G\u00e9n\u00e9rale des T\u00e9l\u00e9communications, c\u2019est-\u00e0-dire une administration bien vieillotte. Vous voyagez beaucoup, moi moins, mais vous savez qu\u2019un\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Triste.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26882"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26882"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26882\/revisions"}],"predecessor-version":[{"id":26884,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26882\/revisions\/26884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26883"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}