{"id":26861,"date":"2025-02-13T16:12:10","date_gmt":"2025-02-13T16:12:10","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26861"},"modified":"2025-02-13T16:16:48","modified_gmt":"2025-02-13T16:16:48","slug":"autocars-longues-distances-pas-vraiment-responsables","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/autocars-longues-distances-pas-vraiment-responsables\/","title":{"rendered":"Autocars longues distances\u00a0: pas vraiment responsables"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg\"><img data-attachment-id=\"26862\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/autocars-longues-distances-pas-vraiment-responsables\/img_2422\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?fit=1024%2C768&amp;ssl=1\" data-orig-size=\"1024,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_2422\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?fit=1024%2C768&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?resize=436%2C326\" alt=\"\" class=\"wp-image-26862\" width=\"436\" height=\"326\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?resize=800%2C600&amp;ssl=1 800w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/IMG_2422.jpg?resize=700%2C525&amp;ssl=1 700w\" sizes=\"(max-width: 436px) 100vw, 436px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Selon les \u00e9tudes (<a href=\"https:\/\/empreinte-baroudeuse.fr\/quel-moyen-de-transport-pollue-le-plus\/\">empreinte-baroudeuse<\/a> ou <a href=\"https:\/\/climate.selectra.com\/fr\/entreprises\/bilan-carbone\/transport#:~:text=En%20autocar%2C%20la%20distance%20sera,0%2C152%20%3D%20126%20kg%20CO2e%20environ\">climate consulting<\/a>), un voyage longue distance en autocar pr\u00e9sente une empreinte carbone 12 \u00e0 15 fois sup\u00e9rieure au train\u2026 mais comme il peut co\u00fbter 3 \u00e0 4 fois moins, y a pas photo\u00a0!<\/p>\n\n\n\n<p>Seulement, pour rester comp\u00e9titif, faut absolument r\u00e9duire les co\u00fbts, notamment la masse salariale, quitte \u00e0 lancer sur la route des chauffeurs qui foncent \u00e0 toute vitesse pour minimiser la dur\u00e9e des trajets\u2026 m\u00eame quand les conditions m\u00e9t\u00e9o se r\u00e9v\u00e8lent particuli\u00e8rement d\u00e9sastreuses.<\/p>\n\n\n\n<p>Petite exp\u00e9rience r\u00e9cente, lundi 27 janvier, fin de matin\u00e9e, Autoroute A4, pr\u00e8s de Bussy Saint Georges. Vitesse limit\u00e9e en temps normal \u00e0 130, mais \u00e0 110 vues les conditions m\u00e9t\u00e9o&nbsp;: en fait, avec le d\u00e9luge qui s\u2019abat sur la chauss\u00e9e, pas un conducteur \u2013 ou presque \u2013 ne d\u00e9passe les\u2026 90, et encore, faut \u00eatre t\u00e9m\u00e9raire&nbsp;!<\/p>\n\n\n\n<p>Pas un conducteur, sauf un chauffeur de bus qui double, par la droite et par la gauche, zigzague sans cesse sur la chauss\u00e9e, sans doute pour respecter un horaire \u00e9tabli par et pour beau temps.<\/p>\n\n\n\n<p>Comme son mouchard indiquera qu\u2019il ne d\u00e9passe pas les 130, il a tout bon&nbsp;! &nbsp;Heureusement, les autres v\u00e9hicules sont prudents pour lui. Ce qui pose quand m\u00eame des questions sur les fameux <em>\u00ab&nbsp;bus Macron&nbsp;\u00bb<\/em>, qui sans doute cassent les prix\u2026 au d\u00e9triment de la s\u00e9curit\u00e9 et de l\u2019environnement&nbsp;!<\/p>\n\n\n\n<p>Ce bus-l\u00e0 n\u2019est pas fran\u00e7ais, mais autrichien, mais la probl\u00e9matique est la m\u00eame pour toute l\u2019Europe&nbsp;; sur son site, <a href=\"https:\/\/blaguss.com\/bus-mieten\/umwelt-nachhaltigkeit\">Blaguss<\/a> vante ses vertus \u00e9cologiques tout en se gardant bien de se comparer au train&nbsp;!<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 devrait surtout remercier les autres conducteurs qui eux conduisent suffisamment sagement pour \u00e9viter les accidents dus \u00e0 ses chauffards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les \u00e9tudes (empreinte-baroudeuse ou climate consulting), un voyage longue distance en autocar pr\u00e9sente une empreinte carbone 12 \u00e0 15 fois sup\u00e9rieure au train\u2026 mais comme il peut co\u00fbter 3 \u00e0 4 fois moins, y a pas photo\u00a0! Seulement, pour rester comp\u00e9titif, faut absolument r\u00e9duire&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Autocars longues distances\u00a0: pas vraiment responsables - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/autocars-longues-distances-pas-vraiment-responsables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autocars longues distances\u00a0: pas vraiment responsables - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Selon les \u00e9tudes (empreinte-baroudeuse ou climate consulting), un voyage longue distance en autocar pr\u00e9sente une empreinte carbone 12 \u00e0 15 fois sup\u00e9rieure au train\u2026 mais comme il peut co\u00fbter 3 \u00e0 4 fois moins, y a pas photo\u00a0! 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Seulement voil\u00e0, loin d'\u00eatre dupe ou \u00e0 force d'\u00eatre dup\u00e9, il se fait de plus en plus discret et r\u00e9clame son droit \u00e0\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26464,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/the-hm-way-for-goodwashing\/","url_meta":{"origin":26861,"position":1},"title":"The H&#038;M Way for Goodwashing","date":"7 juillet 2021","format":"gallery","excerpt":"Quand l\u2019Adetem a lanc\u00e9 l\u2019initiative Responsables\u00a0!, je me doutais bien que toutes les entreprises n\u2019allaient pas brusquement passer d\u2019un business model enti\u00e8rement centr\u00e9 sur les profits \u00e0 court terme \u2013 et la rentabilit\u00e9 de l\u2019action en bourse \u2013 \u00e0 un mod\u00e8le plus respectueux de la plan\u00e8te et des hommes. Je\u2026","rel":"","context":"Dans &quot;Menteurs&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/07\/pinocchio-970x545-1.jpg?fit=721%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26071,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/interface-responsable\/","url_meta":{"origin":26861,"position":2},"title":"Interface responsable","date":"28 novembre 2019","format":"gallery","excerpt":"Interface a remport\u00e9 le 3 Juillet 2019 le Prix Marketing Responsable de l\u2019Adetem\u00a0; rencontre avec Micka\u00ebl Cornou, Marketing Manager France & Italie d\u2019Interface. MarketingIsDead\u00a0: En deux mots, pour mes lecteurs qui ne vous connaissent pas encore, c\u2019est quoi Interface ? Micka\u00ebl Cornou\u00a0: Interface est l\u2019inventeur et le leader mondial des\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Mickael-Cornou.jpeg?fit=1069%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26479,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/","url_meta":{"origin":26861,"position":3},"title":"Eros, l&rsquo;encre du d\u00e9sir","date":"21 septembre 2021","format":false,"excerpt":"Vous connaissez certainement mon ami Jean-Jacques Vincensini, professeur \u00e9m\u00e9rite des universit\u00e9s, pour ses contributions aux Mardis du Luxembourg\u00a0; avec Fr\u00e9d\u00e9ric Ferney, il vient de publier chez Albin Michel\u00a0: Eros, l'encre du d\u00e9sir. 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Comme le soulignait r\u00e9cemment la rtbf, Les stations de ski sont prises dans un sacr\u00e9 \u00ab\u00a0cercle vicieux\u00a0: le r\u00e9chauffement climatique n\u00e9cessite de plus en plus de recours \u00e0 cette neige artificielle \u2026\u00a0dont le bilan environnemental contribue \u00e0 alimenter le r\u00e9chauffement climatique\u00a0\u00bb.\u00a0\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/11\/IMG_20240120_135422.jpg?fit=1200%2C904&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26345,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-jean-michel-gillibert\/","url_meta":{"origin":26861,"position":5},"title":"Vers un nouvel horizon : rencontre avec Jean-Michel Gillibert","date":"29 janvier 2021","format":"gallery","excerpt":"\u00ab J\u2019en ai marre \u00bb, \u00ab Je veux retrouver du sens \u00bb\u00a0: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. Utopies, fantasmes\u00a0? Certains ont tourn\u00e9 la page\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/JMG-pic-.jpg?fit=506%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26861"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26861"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26861\/revisions"}],"predecessor-version":[{"id":26864,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26861\/revisions\/26864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26862"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}