{"id":26780,"date":"2024-01-26T10:01:29","date_gmt":"2024-01-26T10:01:29","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26780"},"modified":"2024-01-26T10:02:18","modified_gmt":"2024-01-26T10:02:18","slug":"lai-generative-par-philippe-roisin-essilorluxottica","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-philippe-roisin-essilorluxottica\/","title":{"rendered":"L\u2019AI g\u00e9n\u00e9rative, par Philippe Roisin, EssilorLuxottica"},"content":{"rendered":"\n<p>AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers&nbsp;?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg\"><img data-attachment-id=\"26781\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-philippe-roisin-essilorluxottica\/phroisin-id-152441\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?fit=480%2C480&amp;ssl=1\" data-orig-size=\"480,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G970F&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1706023481&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.32&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.0053475935828877&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"PhROISIN ID 152441\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?fit=480%2C480&amp;ssl=1\" loading=\"lazy\" width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?resize=300%2C300\" alt=\"\" class=\"wp-image-26781\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/PhROISIN-ID-152441.jpg?w=480&amp;ssl=1 480w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide&nbsp;: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a&nbsp;? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le P\u00f4le Prospective de l\u2019Adetem, donnera la parole&nbsp;aux entreprises qui la mettent concr\u00e8tement en \u0153uvre.<\/p>\n\n\n\n<p>Pour vous mettre l\u2019eau \u00e0 la bouche, un rapide interview de <strong>Philippe Roisin<\/strong>, Responsable M\u00e9thodes Innovation, Group Lens Innovation, <strong>EssilorLuxottica<\/strong>.<\/p>\n\n\n\n<p><strong>Question&nbsp;:<\/strong> <em>Alors, AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Philippe Roisin&nbsp;:<\/strong> Je dirai plus une agence de voyage, une agence qui nous accompagne pour explorer le pass\u00e9 et le futur&nbsp;: l&rsquo;IA g\u00e9n\u00e9rative permet d&rsquo;analyser des mondes complexes et de visiter des territoires inconnus gr\u00e2ce \u00e0 un \u00e9cosyst\u00e8me d&rsquo;outils accessibles.<\/p>\n\n\n\n<p>L&rsquo;IA n&rsquo;est pas une baguette magique mais elle va bien aider \u00ab&nbsp;le magicien&nbsp;\u00bb qui souhaite l&rsquo;utiliser.<\/p>\n\n\n\n<p><strong>Question&nbsp;:<\/strong> <em>Concr\u00e8tement, qu\u2019est-ce que l\u2019AI g\u00e9n\u00e9rative apporte \u00e0 EssilorLuxottica&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Philippe Roisin&nbsp;:<\/strong> Il est trop t\u00f4t pour dresser un bilan sur l&rsquo;usage de ces outils mais, face \u00e0 la grande diversit\u00e9 d&rsquo;expertises (optique, chimie, math\u00e9matique, informatique, physiologie&#8230;) et de m\u00e9tiers au sein de notre d\u00e9partement R&amp;D (Group Lens Innovation), nous avons le sentiment que pour les nombreux cas d&rsquo;usage identifi\u00e9s, ces outils seront des facilitateurs et des stimulateurs d&rsquo;innovation.<\/p>\n\n\n\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"https:\/\/adetem.org\/produit\/ai-generative-le-nouveau-eldorado\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers&nbsp;? Tandis que chantres de l\u2019AI g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide&nbsp;: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a&nbsp;? Pour (tenter de) y r\u00e9pondre, le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[249,645,644],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019AI g\u00e9n\u00e9rative, par Philippe Roisin, EssilorLuxottica - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/lai-generative-par-philippe-roisin-essilorluxottica\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019AI g\u00e9n\u00e9rative, par Philippe Roisin, EssilorLuxottica - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"AI g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers&nbsp;? 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Tandis que chantres de l\u2019IA g\u00e9n\u00e9rative regardent le verre \u00e0 moiti\u00e9 plein, ses d\u00e9tracteurs contemplent le verre \u00e0 moiti\u00e9 vide\u00a0: mais o\u00f9 se situe la r\u00e9alit\u00e9, dans tout \u00e7a\u00a0? Pour (tenter de) y r\u00e9pondre, le 7 f\u00e9vrier au matin, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/01\/Fred.jpg?fit=800%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26771,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/yann-gourvennec\/","url_meta":{"origin":26780,"position":5},"title":"L\u2019IA g\u00e9n\u00e9rative, par Yann Gourvennec","date":"12 janvier 2024","format":"gallery","excerpt":"L\u2019IA g\u00e9n\u00e9rative, le nouvel Eldorado \u2026 ou le nouveau M\u00e9tavers\u00a0? 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