{"id":26644,"date":"2022-11-29T19:31:40","date_gmt":"2022-11-29T19:31:40","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26644"},"modified":"2022-11-30T16:28:45","modified_gmt":"2022-11-30T16:28:45","slug":"autovision-a-la-vue-basse","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/autovision-a-la-vue-basse\/","title":{"rendered":"Autovision a la vue basse"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Ma voiture arrive sur ses 4 ans, ce qui signifie contr\u00f4le technique, et comme le concessionnaire qui l\u2019a immatricul\u00e9e n\u2019a pas refus\u00e9 que l\u2019Etat vende mes coordonn\u00e9es, je re\u00e7ois multiples propositions assorties de diverses r\u00e9ductions.<\/p>\n\n\n\n

Eh oui ! C\u2019est la loi Loppsi 2<\/strong> de 2011 qui lui permet de se faire un peu d\u2019argent de poche comme n\u2019importe quel vendeur de donn\u00e9es personnelles, merci Sarkozy \u2026<\/p>\n\n\n\n

Une vol\u00e9e de 5 lettres a atterri ce matin dans ma boite, toutes post\u00e9es le 22 novembre \u00e0 Orly : m\u00eame mise en page, m\u00eame texte, seules changent \u2026 l\u2019adresse du garage o\u00f9 se rendre et la promotion correspondante.<\/p>\n\n\n\n

Pas g\u00e9n\u00e9reux, Autovision Fontenay propose 10\u20ac de r\u00e9duction, tandis que Autovision Fontenay aussi (ils sont au moins deux dans la commune) en offre 15, battus par Autovision Saint Maur va jusqu\u2019\u00e0 17 ! Les autres proposent des forfaits \u00e0 60 et 62\u20ac \u2026 je ne sais pas si c\u2019est plus int\u00e9ressant que la r\u00e9duction, ou pas !<\/p>\n\n\n\n

Parmi ces 5 bellig\u00e9rants, il y a le centre o\u00f9 j\u2019ai d\u00e9j\u00e0 effectu\u00e9 le contr\u00f4le, il y a quelques jours\u00a0: juste ridicule\u00a0! Mais Autovision ne doit gu\u00e8re se soucier de son image de marque \u2026<\/p>\n\n\n\n

Je suppose qu\u2019Autovision doit vendre un bon prix ces mailings \u00e0 ses affili\u00e9s : pas tr\u00e8s \u00e9thique, de balancer tout \u00e7a, sachant Autovision Fontenay a peu de chance de se placer face \u00e0 Autovision Fontenay (l\u2019autre) qui offre une meilleure r\u00e9duction.<\/p>\n\n\n\n

Pas non plus responsable d\u2019un point de vue \u00e9cologique \u2026 mais \u00e7a doit \u00eatre rentable. Pour les centres, pas s\u00fbr. Mais pour le si\u00e8ge, tr\u00e8s certainement.<\/p>\n\n\n\n

J\u2019aimerais bien avoir l\u2019avis du responsable marketing qui a mis au point ce truc !<\/p>\n","protected":false},"excerpt":{"rendered":"

Ma voiture arrive sur ses 4 ans, ce qui signifie contr\u00f4le technique, et comme le concessionnaire qui l\u2019a immatricul\u00e9e n\u2019a pas refus\u00e9 que l\u2019Etat vende mes coordonn\u00e9es, je re\u00e7ois multiples propositions assorties de diverses r\u00e9ductions. Eh oui ! C\u2019est la loi Loppsi 2 de 2011 qui lui…<\/p>\n","protected":false},"author":2,"featured_media":26646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[616],"yoast_head":"\nAutovision a la vue basse - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/autovision-a-la-vue-basse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autovision a la vue basse - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ma voiture arrive sur ses 4 ans, ce qui signifie contr\u00f4le technique, et comme le concessionnaire qui l\u2019a immatricul\u00e9e n\u2019a pas refus\u00e9 que l\u2019Etat vende mes coordonn\u00e9es, je re\u00e7ois multiples propositions assorties de diverses r\u00e9ductions. 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