Transdev<\/a>, qui annulaient des trajets les uns apr\u00e8s les autres sans jamais pr\u00e9venir les banlieusards en rade.<\/p>\n\n\n\nMais \u00e0 faire des campagnes de pub aussi dissonantes, entre une r\u00e9alit\u00e9 d\u00e9solante et des promesses non tenues : le malheureux usager se dit qu\u2019ils feraient mieux d\u2019investir dans une am\u00e9lioration des services que dans des affiches mensong\u00e8res !<\/p>\n\n\n\n
A l\u2019heure o\u00f9 l\u2019on parle d\u2019un ancien premier ministre pour prendre les rennes de la r\u00e9gie \u2013 et o\u00f9 les m\u00e9dias se r\u00e9pandent sur tous les manquements de l\u2019entreprise \u2013 une telle campagne para\u00eet bien peu cr\u00e9dible : peut-\u00eatre la premi\u00e8re chose \u00e0 r\u00e9former \u00e0 la RATP serait le service communication \u2013 et virer son agence : on sent des experts qui planent dans la stratosph\u00e8re, et se gavent de concepts cens\u00e9s \u00eatre g\u00e9niaux, alors qu\u2019ils feraient mieux de redescendre sur terre \u2013 et m\u00eame sous terre \u2013 pour comprendre la r\u00e9alit\u00e9 du quotidien de ceux qui, in fine, les paient !<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2026 ou plus simplement Mission washing ? Quand je vois cette affiche placard\u00e9e sur les murs du m\u00e9tro parisien vantant les engagements de la RATP, je me dis qu\u2019il y aurait mieux \u00e0 faire, pour les pauvres usagers qui sont la seule et unique cible de…<\/p>\n","protected":false},"author":2,"featured_media":26629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[612,610],"yoast_head":"\n
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mais leur conduite est souvent loin d\u2019\u00eatre exemplaire, comme en t\u00e9moigne cet aventure \u2026 Vendredi 3 Juin, vers 14 heures, le bus 325 roule sur\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/06\/Ours.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25763,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/empruntant-ou-residant-la-sncf-et-la-region-idf-vous-roulent\/","url_meta":{"origin":26628,"position":1},"title":"Empruntant\u00a0 ou r\u00e9sidant\u00a0: la SNCF et la R\u00e9gion IDF vous roulent","date":"29 juin 2018","format":"gallery","excerpt":"Les pr\u00e9sident(e)s de la R\u00e9gion \u00cele de France et de la SNCF ont claironn\u00e9 que les usagers des lignes touch\u00e9es par les gr\u00e8ves \u00e0 r\u00e9p\u00e9tition seraient bien \u00e9videmment indemnis\u00e9s\u00a0: \u00ab\u00a0Val\u00e9rie P\u00e9cresse, pr\u00e9sidente de la R\u00e9gion \u00cele-de-France et de l'autorit\u00e9 organisatrice des transports \u00cele-de-France Mobilit\u00e9s, a obtenu de la SNCF un\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/SNCF.jpg?fit=640%2C485&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26192,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ethique-washing\/","url_meta":{"origin":26628,"position":2},"title":"Ethique-washing","date":"27 mai 2020","format":"gallery","excerpt":"Vous avez aim\u00e9 le Greenwashing\u00a0? Vous allez adorer l\u2019\u00e9thique-washing. Greenwashing\u00a0: \u00ab\u00a0proc\u00e9d\u00e9 de marketing ou de relations publiques utilis\u00e9 par une organisation dans le but de se donner une image de responsabilit\u00e9 \u00e9cologique trompeuse\u00a0\u00bb, rappelle Wikip\u00e9dia. Sur ce mod\u00e8le, on peut ais\u00e9ment construire\u00a0: Ethique-washing\u00a0: \u00ab\u00a0proc\u00e9d\u00e9 de marketing ou de relations publiques\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/05\/f64d79cc00d4a1d4ce3deadf397e47ec.png?fit=538%2C682&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26188,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/lacademie-malade-du-covid-19\/","url_meta":{"origin":26628,"position":3},"title":"L\u2019Acad\u00e9mie malade du Covid-19","date":"18 mai 2020","format":"gallery","excerpt":"J\u2019ai toujours eu de l\u2019Acad\u00e9mie Fran\u00e7aise une image de vieux messieurs ronchons \u2026 et j\u2019avais tort\u00a0: ma vision est sexiste, l\u2019institution fond\u00e9e par Richelieu comprend aussi des dames \u2026 certainement tout aussi ronchons (ronchonnes\u00a0?)\u00a0! Maintenant gr\u00e2ce \u00e0 Val\u00e9ry Giscard D\u2019Estaing, on sait que ces vieux messieurs aiment bien passer la\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/05\/titanic.jpg?fit=1000%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26280,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/bienvenue-dans-le-monde-du-covid-washing\/","url_meta":{"origin":26628,"position":4},"title":"Bienvenue dans le monde du Covid-washing","date":"30 novembre 2020","format":"gallery","excerpt":"Vous connaissez \u2013 h\u00e9las \u2013 le Greenwashing\u00a0: de nombreuses soci\u00e9t\u00e9s du CAC 40 \u2013 dont Total, BNP Paribas et bien d\u2019autres \u2013 se sont vues d\u00e9cerner ces derni\u00e8res ann\u00e9es le prestigieux Prix Pinocchio, d\u00e9cern\u00e9 par les Amis de la terre. Plus r\u00e9cemment, j\u2019ai propos\u00e9 le n\u00e9ologisme d\u2019\u00e9thique-washing, pour d\u00e9noncer les\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Pain.jpeg?fit=660%2C660&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24805,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/web-2-0-implosion-ou-consolidation\/","url_meta":{"origin":26628,"position":5},"title":"Web 2.0 : implosion ou consolidation ?","date":"5 mai 2010","format":false,"excerpt":"Alarmant : le Web social au bord de la faillite ! Ou de l'explosion ! Ou de l'implosion (variante) ! 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<\/a><\/figure><\/div>\n\n\n\n