{"id":26624,"date":"2022-10-18T11:20:42","date_gmt":"2022-10-18T11:20:42","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26624"},"modified":"2022-10-18T11:20:44","modified_gmt":"2022-10-18T11:20:44","slug":"bientot-le-black-friday","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/bientot-le-black-friday\/","title":{"rendered":"Bient\u00f4t le Black Friday"},"content":{"rendered":"\n

Le Black Friday, de plus en plus de marques le boycottent, fermant leur site d\u2019e-commerce dans la foul\u00e9e de la Camif, voire m\u00eame leurs boutiques physiques comme Aigle ; d\u2019autres s\u2019associent au collectif Green Friday<\/a> pour promouvoir une consommation responsable, etc. Les initiatives vertueuses se multiplient !<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Pour les consommateurs, le Black Friday s\u2019assimile souvent \u00e0 une \u2026 arnaque : Que choisir<\/a> explique clairement comment les prix de r\u00e9f\u00e9rence son artificiellement gonfl\u00e9s et bien souvent les promotions illusoires, tant chez Amazon que Cdiscount ou Darty.<\/p>\n\n\n\n

Bref rien de tr\u00e8s vertueux, ni pour la plan\u00e8te \u2013 le Black Friday g\u00e9n\u00e8re de gigantesques \u00e9missions de gaz \u00e0 effet de serre \u2013 ni pour les citoyens \u2013 qui ach\u00e8tent massivement des produits dont ils n\u2019ont pas toujours n\u00e9cessairement besoin en croyant r\u00e9aliser de bonnes affaires.<\/p>\n\n\n\n

A une \u00e9poque o\u00f9 l\u2019on pr\u00f4ne un marketing responsable<\/a>, je bondis en recevant dans la boite mail : \u00ab Black Friday Amazon : 1h pour d\u00e9finir un plan d’action strat\u00e9gique \u00bb<\/em> !<\/p>\n\n\n\n

\u00ab Deeploy<\/a>, cabinet de conseil et agence experte Amazon, organise un Webinar le jeudi 20 octobre prochain, pour les clients d\u00e9sireux de surperformer pendant le Black Friday. Pendant une heure, les experts Amazon certifi\u00e9s, partageront conseils et astuces, pour d\u00e9finir la meilleure strat\u00e9gie, et identifier les bons indicateurs de performance. L\u2019objectif : booster les ventes et atteindre ses objectifs dans un p\u00e9riode cl\u00e9 pour les marques \u00bb<\/em>.<\/p>\n\n\n\n

On ne saurait \u00eatre plus explicite : pour certains, un marketing ou une strat\u00e9gie commerciale respectueux de la plan\u00e8te et de ses citoyens, \u00e7a n\u2019a aucun sens \u2026 et quand ils le crient trop fort, \u00e7a m\u2019\u00e9nerve !<\/p>\n\n\n\n

A quand un Webinar pour le Cyber Monday ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Black Friday, de plus en plus de marques le boycottent, fermant leur site d\u2019e-commerce dans la foul\u00e9e de la Camif, voire m\u00eame leurs boutiques physiques comme Aigle ; d\u2019autres s\u2019associent au collectif Green Friday pour promouvoir une consommation responsable, etc. Les initiatives vertueuses se multiplient !…<\/p>\n","protected":false},"author":2,"featured_media":26625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[358],"yoast_head":"\nBient\u00f4t le Black Friday - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/bientot-le-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bient\u00f4t le Black Friday - 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Dernier exemple en date\u00a0: le Black Friday. 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