{"id":26595,"date":"2022-09-19T15:04:03","date_gmt":"2022-09-19T15:04:03","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26595"},"modified":"2022-09-19T15:05:09","modified_gmt":"2022-09-19T15:05:09","slug":"carrefour-tomtom-signia-et-vive-lobsolescence-programmee","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/","title":{"rendered":"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0!"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d’aides auditives : rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026<\/p>\n\n\n\n

Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom : r\u00e9guli\u00e8rement la marque proposait une mise \u00e0 jour des cartes, plus que n\u00e9cessaire pour ne pas se trouver perdu au fin fond des banlieues \u2026 ou au c\u0153ur de Paris, o\u00f9 les plans de circulation changent sans cesse.<\/p>\n\n\n\n

Et puis un jour, les mails sign\u00e9s TomTom ont chang\u00e9 : \u00ab Votre GPS actuel est incompatible avec la derni\u00e8re mise \u00e0 jour de carte TomTom \u00bb<\/em>. C\u2019est grave docteur ? \u00ab Votre appareil fonctionnera toujours parfaitement, mais vous ne pourrez plus acheter de mise \u00e0 jour de carte \u00bb<\/em>. En bon fran\u00e7ais : votre appareil ne peut plus vous servir qu\u2019\u00e0 \u2026 vous perdre un peu partout o\u00f9 les sens uniques se transforment en sens interdits, \u2026 bref, l\u00e0 o\u00f9 vous en aurez le plus besoin !<\/p>\n\n\n\n

Soyons honn\u00eate : cela fait des ann\u00e9es que je n\u2019utilise plus cet appareil d\u2019un autre temps, mais quand m\u00eame \u2026<\/p>\n\n\n\n

Signia vante ses appareils auditifs \u00e0 la \u00ab technologie r\u00e9volutionnaire \u00bb<\/em>, et annonce fi\u00e8rement : \u00ab La gamme compl\u00e8te Pure Charge&Go AX se connecte \u00e0 l’application Signia app, qui comprend le Signia <\/a>Assistant et l’assistance TeleCare. Gr\u00e2ce \u00e0 l’intelligence artificielle, Signia Assistant vous offre une assistance imm\u00e9diate chaque fois que vous en avez besoin \u00bb<\/em>.<\/p>\n\n\n\n

Que c\u2019est beau \u2026 sauf que \u00e7a ne marche qu\u2019avec les versions les plus r\u00e9centes d\u2019Android ; pas de regrets quand je lis les commentaires des bienheureux qui ont des smartphones tout neufs : \u00ab Difficile de trouver une autre application qui ne sert strictement \u00e0 rien \u00bb<\/em> ; \u00ab Je n’ai que des soucis avec cette appli qui me d\u00e9\u00e7oit et pour laquelle les d\u00e9veloppeurs n’ont pas fait un travail abouti pour les possesseurs d’un smartphone Android \u00bb<\/em>.<\/p>\n\n\n\n

Quant \u00e0 Carrefour, c\u2019est son appli Carrefour Banque que je critique : elle est n\u00e9cessaire pour valider certains paiements, consulter le solde de son compte. D\u00e9but de l\u2019\u00e9t\u00e9, impossible de s\u2019y connecter, pas plus que sur le site Web \u2026 et \u00e7a dure, le bug, et \u00e7a dure.<\/p>\n\n\n\n

Apr\u00e8s de longues palabres avec un service clients qui d\u00e9plore les soucis de ses coll\u00e8gues informaticiens, je r\u00e9ussis enfin \u00e0 me connecter en ligne \u2026 mais que nenni sur l\u2019appli !<\/p>\n\n\n\n

Pire, je me mets \u00e0 recevoir toutes les nuits \u00e0 3 heures du matin le m\u00eame message : \u00ab Carrefour Banque : Pour enregistrer votre Cl\u00e9 Secure, saisissez le code XXXXXX. Ce code expire dans 3 minutes \u00bb<\/em> \u2026 comme si je n\u2019avais que \u00e7a \u00e0 faire la nuit !<\/p>\n\n\n\n

Nouveaux \u00e9changes t\u00e9l\u00e9phoniques et explication : \u00e7a bug parce que l\u2019application ne fonctionne plus avec ma version d\u2019Android ! Heureusement Carrefour Banque ne g\u00e8re pour moi qu\u2019une carte de cr\u00e9dit, pas plus.<\/p>\n\n\n\n

Je sens la question : \u00ab Peut-\u00eatre est-il impossible de faire tourner une appli bancaire r\u00e9ellement s\u00e9curis\u00e9e sur une vieille version d\u2019Android ? \u00bb<\/em> ; la r\u00e9ponse est non, ma banque y arrive bien, peut-\u00eatre est-ce plut\u00f4t un probl\u00e8me de comp\u00e9tence des DSI ?<\/p>\n\n\n\n

Ceci dit, bien que se pr\u00e9sentant<\/a> comme une \u00ab entreprise responsable \u00bb<\/em>, Carrefour, sp\u00e9cialiste de la \u00ab transition alimentaire \u00bb<\/em>, ne se dit respectueux de l\u2019environnement qu\u2019au niveau des emballages : l\u2019obsolescence des smartphones de ses clients, \u00e7a ne rentre pas dans le champ !<\/p>\n\n\n\n

Comme quoi, on peut se glorifier en oubliant de balayer un peu partout devant sa porte !<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d’aides auditives : rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026 Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom : r\u00e9guli\u00e8rement…<\/p>\n","protected":false},"author":2,"featured_media":26596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[603,604,408],"yoast_head":"\nCarrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0! 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Rien d\u2019ill\u00e9gal \u00e0 cela, comme le souligne Hop \u00e0 qui j\u2019ai fait\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25289,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ca-coute-plus-cher-de-ne-satisfaire-client\/","url_meta":{"origin":26595,"position":1},"title":"\u00c7a coute plus cher de ne pas satisfaire son client","date":"15 d\u00e9cembre 2016","format":"gallery","excerpt":"Petite histoire v\u00e9cue pour montrer comment une enseigne peut d\u00e9penser ses sous pour ne pas satisfaire ses clients \u2026 alors que cela lui aurait co\u00fbt\u00e9 moins cher de lui faire plaisir. Bref comment perdre de l\u2019argent en prenant le risque de perdre son client\u00a0! Carrefour Montreuil propose une promotion\u00a0: 3\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/6715964191_d9de6a25a6.jpg?fit=332%2C313&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26857,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/comment-retenir-lattention-de-consommateurs-surexposes-interview-de-francois-lienart\/","url_meta":{"origin":26595,"position":2},"title":"Comment retenir l\u2019attention de consommateurs surexpos\u00e9s ? Interview de Fran\u00e7ois Lienart","date":"3 f\u00e9vrier 2025","format":false,"excerpt":"En amont de la matin\u00e9e organis\u00e9e par le P\u00f4le prospective de @Adetem le Jeudi 13 f\u00e9vrier, quelques rapides questions aux intervenants pour vous mettre l\u2019eau \u00e0 la bouche. Question\u00a0: Il semblerait aujourd\u2019hui qu\u2019il soit de plus en plus compliqu\u00e9 de capter l'attention des consommateurs\u00a0: votre exp\u00e9rience confirme cette analyse\u00a0? Fran\u00e7ois\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/02\/Lienart.jpeg?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26473,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/","url_meta":{"origin":26595,"position":3},"title":"Merci le Marketing","date":"14 septembre 2021","format":"gallery","excerpt":"Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients\u00a0! Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/ZOE_0037.jpg?fit=533%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24756,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-nouveaux-consommateurs-nouveau-marketing-entretien-avec-stephane-trupheme\/","url_meta":{"origin":26595,"position":4},"title":"A nouveaux consommateurs, nouveau marketing, entretien avec St\u00e9phane Truph\u00e8me","date":"2 octobre 2011","format":false,"excerpt":"R\u00e9cemment, j\u2019annon\u00e7ais ici la sortie prochaine de\u00a0: A nouveaux consommateurs, nouveau marketing, ouvrage que j\u2019avais eu le plaisir de coordonner avec Philippe Jourdan et Jean-Claude Pacitto \u2013 et co-r\u00e9diger avec une dizaine de copains\u00a0; St\u00e9phane Truph\u00e8me a eu, un peu en avance, mon chapitre\u00a0: \u00ab\u00a0De l\u2019empowered consumer au Conso\u2019battant\u00a0\u00bb.S\u2019en sont\u2026","rel":"","context":"Dans "Entretiens"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25490,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/no-data\/","url_meta":{"origin":26595,"position":5},"title":"No Data","date":"17 septembre 2017","format":"gallery","excerpt":"Jean-Paul Aimetti, Professeur \u00e9m\u00e9rite au CNAM et Membre de l\u2019Acad\u00e9mie des Sciences Commerciales, etc., vient de publier NO DATA Quelle libert\u00e9 dans un monde num\u00e9rique\u00a0? MarketingIsDead\u00a0: Ce titre, No Data, n\u2019est pas sans rappeler No Logo de la journaliste canadienne Naomi Klein, paru en 2000 et qui se voulait un\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Jean-Paul-Aimetti.jpg?fit=430%2C450&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26595"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26595"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26595\/revisions"}],"predecessor-version":[{"id":26598,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26595\/revisions\/26598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26596"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}