{"id":26511,"date":"2022-03-09T11:10:40","date_gmt":"2022-03-09T11:10:40","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26511"},"modified":"2022-03-09T11:11:14","modified_gmt":"2022-03-09T11:11:14","slug":"ux-muji-nullissime","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/ux-muji-nullissime\/","title":{"rendered":"UX Muji nullissime"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>J\u2019ach\u00e8te le 22 janvier un pullover en laine m\u00e9rinos \u00e0 la boutique Muji des Halles&nbsp;: quelques jours apr\u00e8s, je constate qu\u2019il pluche&nbsp;! Passant ce matin devant le magasin, j\u2019entre et demande si c\u2019est normal.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg\"><img data-attachment-id=\"26514\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/ux-muji-nullissime\/konica-minolta-digital-camera-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?fit=600%2C600&amp;ssl=1\" data-orig-size=\"600,600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DYNAX 7D&quot;,&quot;caption&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;created_timestamp&quot;:&quot;1218188298&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.022222222222222&quot;,&quot;title&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"KONICA MINOLTA DIGITAL CAMERA\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;KONICA MINOLTA DIGITAL CAMERA&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?fit=600%2C600&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?resize=281%2C281\" alt=\"\" class=\"wp-image-26514\" width=\"281\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?resize=550%2C550&amp;ssl=1 550w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/01-Tokyo-01-Ginza-16.jpg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"(max-width: 281px) 100vw, 281px\" data-recalc-dims=\"1\" \/><\/a><\/figure><\/div>\n\n\n\n<p>R\u00e9ponse de la vendeuse&nbsp;: non, peut-\u00eatre est-ce parce que vous porter dessus un manteau en polyester&nbsp;: pourtant jamais Muji ne m\u2019a pr\u00e9venu du risque de porter un manteau en polyester&nbsp;sur leur pull.<\/p>\n\n\n\n<p>Voyant que la r\u00e9ponse ne me satisfait pas vraiment, elle me propose de voir son sup\u00e9rieur, pour qui, il n\u2019y a pas eu de retour n\u00e9gatif sur ce type de pull, donc \u2026 tout va bien&nbsp;: vous comprenez, on a des r\u00e9clamations journali\u00e8res \u00e0 traiter, on ne va pas rembourser tout le monde.<\/p>\n\n\n\n<p>Bref, \u00e9vitez d\u2019acheter un pull chez Muji, c\u2019est sympa quand c\u2019est neuf, mais TRES rapidement immettable&nbsp;; et des soucis, ils en ont tous les jours \u2013 dixit le responsable de \u2026 rayon, magasin \u2026 je ne sais pas trop, il ne s\u2019est pas pr\u00e9sent\u00e9&nbsp;?<\/p>\n\n\n\n<p>Muji surfe sur une vague japonisante minimaliste, et \u00e7a marche&nbsp;: et c\u2019est m\u00eame tr\u00e8s tendance aupr\u00e8s des jeunes, tendance bobo parisien \u2026 Il y a aussi le c\u00f4t\u00e9 \u00e9colo qui plait bien.<\/p>\n\n\n\n<p>Belle image de marque, un zest de mission et de RSE \u2026 et une exp\u00e9rience utilisateur un peu pourrie&nbsp;: on est les meilleurs, on ne va quand m\u00eame pas se soucier des d\u00e9sagr\u00e9ments de nos clients \u2026 surtout quand il n\u2019y a pas une obligation l\u00e9gale qui nous y oblige&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ach\u00e8te le 22 janvier un pullover en laine m\u00e9rinos \u00e0 la boutique Muji des Halles&nbsp;: quelques jours apr\u00e8s, je constate qu\u2019il pluche&nbsp;! Passant ce matin devant le magasin, j\u2019entre et demande si c\u2019est normal. R\u00e9ponse de la vendeuse&nbsp;: non, peut-\u00eatre est-ce parce que vous porter&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[590,591],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Muji nullissime - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/ux-muji-nullissime\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Muji nullissime - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"J\u2019ach\u00e8te le 22 janvier un pullover en laine m\u00e9rinos \u00e0 la boutique Muji des Halles&nbsp;: quelques jours apr\u00e8s, je constate qu\u2019il pluche&nbsp;! Passant ce matin devant le magasin, j\u2019entre et demande si c\u2019est normal. 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En une petite dizaine d\u2019ann\u00e9es, les outils de la communication digitale se sont diffus\u00e9s au sein des entreprises \u00e9voluant en B2B. R\u00e9seaux sociaux, communaut\u00e9s en ligne, sites de\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/Kabla.jpg?fit=512%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26280,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/bienvenue-dans-le-monde-du-covid-washing\/","url_meta":{"origin":26511,"position":5},"title":"Bienvenue dans le monde du Covid-washing","date":"30 novembre 2020","format":"gallery","excerpt":"Vous connaissez \u2013 h\u00e9las \u2013 le Greenwashing\u00a0: de nombreuses soci\u00e9t\u00e9s du CAC 40 \u2013 dont Total, BNP Paribas et bien d\u2019autres \u2013 se sont vues d\u00e9cerner ces derni\u00e8res ann\u00e9es le prestigieux Prix Pinocchio, d\u00e9cern\u00e9 par les Amis de la terre. Plus r\u00e9cemment, j\u2019ai propos\u00e9 le n\u00e9ologisme d\u2019\u00e9thique-washing, pour d\u00e9noncer les\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Pain.jpeg?fit=660%2C660&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26511"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26511"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26511\/revisions"}],"predecessor-version":[{"id":26515,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26511\/revisions\/26515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26514"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}