{"id":26489,"date":"2021-11-08T13:24:31","date_gmt":"2021-11-08T13:24:31","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26489"},"modified":"2022-01-31T18:00:26","modified_gmt":"2022-01-31T18:00:26","slug":"et-si-cetait-un-lapsus","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/et-si-cetait-un-lapsus\/","title":{"rendered":"Et si c\u2019\u00e9tait un lapsus ?"},"content":{"rendered":"\n

Geeks, politiques et autres sociologues, philosophes \u2026 \u2013 bref, toute la sph\u00e8re pensante mondiale \u2013 a \u00e9norm\u00e9ment glos\u00e9 sur le renaming de Facebook<\/strong> en Meta<\/strong> \u2026<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Les psychanalystes \u2013 que je ne suis pas ; pourtant, c\u2019est un m\u00e9tier sympa et \u00e9conomique : alors que nous payons parfois cher aller \u00e9couter des conf\u00e9renciers de plus ou moins grand talent parler de tout et de rien dans divers symposiums, eux, les psy, r\u00e9ussissent le tout de force de se faire payer pour \u00e9couter \u2026 Bon, je m\u2019\u00e9gare.<\/p>\n\n\n\n

Pour revenir \u00e0 Zuckerberg, pensait-il r\u00e9ellement \u00e0 M\u00e9tavers<\/em> quand il a choisi de renommer ainsi son groupe ?<\/p>\n\n\n\n

Bien s\u00fbr, direz-vous, les M\u00e9tavers, c\u2019est l\u2019avenir du Web \u2026 un peu comme Second Life<\/em> en son temps \u2026 Si, si, souvenez-vous, c\u2019\u00e9tait tout au d\u00e9but des ann\u00e9es 2000 ! Si, si, souvenez-vous, un certain Sarkozy et une certaine Royal s\u2019y affrontaient, chacun sur son ile ! Bon, tout le monde a oubli\u00e9 Second Life, Royal \u2026 pas Sarkozy qui fr\u00e9quente d\u00e9sormais les tribunaux IRL. Bon, je m\u2019\u00e9gare \u00e0 nouveau.<\/p>\n\n\n\n

Quand les patrons de Google ont d\u00e9cid\u00e9 de changer de nom, ils ont choisi Alphabet<\/em> \u2026 et sous Alphabet, il y a de place pour beaucoup de choses, y compris un soup\u00e7on de transhumanisme avec Ray Kurzweil, l\u2019homme qui \u00e0 sa mort, veut \u00eatre \u00ab perfus\u00e9 avec des cryoprotectants, vitrifi\u00e9 dans de l’azote liquide et stock\u00e9 \u00bb<\/em> \u2026 rien que \u00e7a \u2026 mais je m\u2019\u00e9gare encore.<\/p>\n\n\n\n

L\u2019on dira qu\u2019au travers de Meta<\/strong>, il y a une vision \u2013 celle du Web de demain \u2026 ce qui est tr\u00e8s risqu\u00e9, car futurologie rime rarement avec \u2026 futur.<\/p>\n\n\n\n

Mais alors, pourquoi Meta ?<\/p>\n\n\n\n

Si l\u2019on consid\u00e8re le choix de Zuckerberg comme un super lapsus \u2013 pourquoi pas ? \u2013 quel pourrait \u00eatre le terme que l\u2019ami Mark dissimule si mal derri\u00e8re M\u00e9tavers ? Pour quoi pas un mot qui d\u00e9crirait de mani\u00e8re claire, nette et pr\u00e9cise ce qu\u2019est r\u00e9ellement devenu Facebook ?<\/p>\n\n\n\n

Vous l\u2019avez au bout de la langue, je vous aide : m\u00e9ta \u2026 stases ! Eh oui, Zuckerberg reconna\u00eet lui-m\u00eame ce que d\u00e9nonce la lanceuse d\u2019alerte Frances Haugen, mais aussi tous les chercheurs qui se sont peu ou prou pench\u00e9 sur ses algorithmes (Cf. lemonde.fr<\/a> ou liberation.fr<\/a>) : Facebook est une maladie dangereuse qui se reproduit toute seule, de mani\u00e8re anarchique et incontr\u00f4l\u00e9e !<\/p>\n\n\n\n

Bref, Facebook = cancer, c\u2019est que nous sugg\u00e8re son cr\u00e9ateur !<\/p>\n","protected":false},"excerpt":{"rendered":"

Geeks, politiques et autres sociologues, philosophes \u2026 \u2013 bref, toute la sph\u00e8re pensante mondiale \u2013 a \u00e9norm\u00e9ment glos\u00e9 sur le renaming de Facebook en Meta \u2026 Les psychanalystes \u2013 que je ne suis pas ; pourtant, c\u2019est un m\u00e9tier sympa et \u00e9conomique : alors que nous payons…<\/p>\n","protected":false},"author":2,"featured_media":26490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[257,586],"yoast_head":"\nEt si c\u2019\u00e9tait un lapsus ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/et-si-cetait-un-lapsus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si c\u2019\u00e9tait un lapsus ? 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