{"id":26479,"date":"2021-09-21T09:47:13","date_gmt":"2021-09-21T09:47:13","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26479"},"modified":"2021-09-21T09:47:15","modified_gmt":"2021-09-21T09:47:15","slug":"eros-lencre-du-desir","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/","title":{"rendered":"Eros, l’encre du d\u00e9sir"},"content":{"rendered":"\n

Vous connaissez certainement mon ami Jean-Jacques Vincensini<\/strong>, professeur \u00e9m\u00e9rite des universit\u00e9s, pour ses contributions aux Mardis du Luxembourg<\/strong> ; avec Fr\u00e9d\u00e9ric Ferney<\/em>, il vient de publier chez Albin Michel<\/a> : Eros, l’encre du d\u00e9sir<\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

MarketingIsDead :<\/strong> Comment un Professeur Em\u00e9rite sp\u00e9cialis\u00e9 dans la litt\u00e9rature m\u00e9di\u00e9vale en arrive-t-il \u00e0 s\u2019int\u00e9resser \u00e0 l\u2019amour ?<\/em><\/p>\n\n\n\n

Jean-Jacques Vincensini : <\/strong>Parce que, pr\u00e9cis\u00e9ment, c\u2019est le grand sujet de toute personne qui s\u2019int\u00e9resse \u00e0 la litt\u00e9rature m\u00e9di\u00e9vale ! L\u2019id\u00e9e que l\u2019Occident se fait de l\u2019amour est, en effet, fond\u00e9e sur la nouvelle image de la femme qui s\u2019est construite (sans doute sans \u00eatre v\u00e9cue) au XIIIe si\u00e8cle. Plus ou moins inspir\u00e9e par les po\u00e8tes andalous, les troubadours du sud de la France se mettent \u00e0 chanter le d\u00e9sir \u2013 l\u2019inassouvissement du d\u00e9sir plus exactement \u2013 et la fascination pour la Dame, femme inaccessible et id\u00e9alis\u00e9 ? Sa Dame, le po\u00e8te l\u2019\u00e9l\u00e8ve au rang de suzerain qui demande \u00e0 \u00eatre servi(e) jusqu\u2019\u00e0 l\u2019abn\u00e9gation et \u00e0 la servilit\u00e9. Cette vision troubadouresque dite \u00ab courtoise \u00bb a inspir\u00e9 les trouv\u00e8res du Nord qui, eux-m\u00eames, ont fourni cette nouvelle conception des relations \u00e9rotiques aux romanciers, comme Chr\u00e9tien de Troyes (l\u2019auteur de Lancelot ou le chevalier \u00e0 la Charrette ou B\u00e9roul (avec son Tristan et Iseut).<\/p>\n\n\n\n

MarketingIsDead :<\/strong> Pour toi, l\u2019amour n\u2019existe pas hors litt\u00e9rature (je raccourcis un peu) : tu peux pr\u00e9ciser ?<\/em><\/p>\n\n\n\n

Jean-Jacques Vincensini : <\/strong>Bien s\u00fbr, l\u2019amour est d\u2019abord une sorte d\u2019effervescence pulsionnelle, un flot d\u2019\u00e9motions jaillissant et d\u00e9bordant le sujet qui n\u2019en peut mais. En tant que tel l\u2019amour est u universel et intemporel. Et, au sens propre, \u00ab ineffable \u00bb, non-litt\u00e9raire. Mais chaque civilisation, chaque culture a impos\u00e9 sa fa\u00e7on de vivre ce flux \u00e9tonnant et ineffable. L\u2019histoire de chacune d\u2019elle a conduit \u00e0 donner des cadres ou des moules singuliers \u00e0 cette expansion souvent d\u00e9cha\u00een\u00e9e avant qu\u2019elle ne soit mise en mots.<\/p>\n\n\n\n

Dans cette perspective, on a dit que Tristan et Iseut \u00e9tait l\u2019\u00ab \u00e9tymologie de nos passions \u00bb. Cette affirmation exprime bien l\u2019id\u00e9e selon laquelle les \u00e9lans passionnels que nous croyons vivre dans une spontan\u00e9it\u00e9 qui, parfois, nous d\u00e9passe, sont fa\u00e7onn\u00e9s, que nous le voulions ou non, par les moules culturels \u2013 c\u2019est-\u00e0-dire, en fait, des moules litt\u00e9raires \u2013 gr\u00e2ce auxquels l\u2019Occident a invent\u00e9, construit et format\u00e9 sa propre conception des liens amoureux. Pas de discours \u00e9crits par Eros, pas de relations amoureuses ! Souvent, \u00e0 nos corps d\u00e9fendants. Evidemment ces discours ne sont pas en Europe, depuis le XIIIe si\u00e8cle, les m\u00eames qu\u2019au Japon ou en Sib\u00e9rie du sud.<\/p>\n\n\n\n

MarketingIsDead :<\/strong> Pour Freud, l\u2019art est juste sublimation de la sexualit\u00e9 : la litt\u00e9rature courtoise n\u2019est-elle pas celle d\u2019une soci\u00e9t\u00e9 frustr\u00e9e qui refuse le passage \u00e0 l\u2019acte ?<\/em><\/p>\n\n\n\n

D\u2019abord il existe un concept qu\u2019affectionne la po\u00e9sie courtoise, celui de joy, qui dit bien le but ultime et d\u00e9sir\u00e9 de la relation du po\u00e8te et de sa Dame : le plaisir de la jouissance sexuelle. Sublimation mais \u00e9change des corps ! Le grand po\u00e8te Guillaume, duc d\u2019Aquitaine, \u00e9tait un fornicateur notoire.<\/p>\n\n\n\n

D\u2019ailleurs, les grands h\u00e9ros des romans dits courtois, comme Tristan, l\u2019amant d\u2019Iseut ou Lancelot, celui de Gueni\u00e8vre, passent \u00e0 l\u2019acte, ce qui ne manque pas d\u2019entra\u00eener des catastrophes diverses.<\/p>\n\n\n\n

On ne sait pas grand chose de la \u00ab r\u00e9alit\u00e9 \u00bb de la vie amoureuse (frustrante ou non) des hommes et des femmes du Moyen \u00c2ge. D\u2019ailleurs, les historiens, manquant de sources, puisent dans la litt\u00e9rature romanesque pour en trouver\u2026<\/p>\n\n\n\n

\u00c0 la diff\u00e9rence de Freud, on peut dire que l\u2019art litt\u00e9raire m\u00e9di\u00e9val n\u2019a pas (seulement) eu la fonction de sublimer le r\u00e9el insatisfaisant, mais la vertu majeure et riche de cons\u00e9quences, de fonder et de donner forme \u00e0 nos mani\u00e8res de dire, de vivre et de fantasmer nos d\u00e9sirs.<\/p>\n\n\n\n

Une de ses cons\u00e9quences, par exemple ? Madame Bovary n\u2019est-elle pas une lecture enivr\u00e9e de romans courtois\u2026 Et le Bovarysme qu\u2019elle a suscit\u00e9 (y compris dans le Lolita de Nabokov) ne marque-t-il pas de son empreinte les vies des jeunes femmes du XXIe si\u00e8cle qui, comme Nabilla, fa\u00e7onnent leur vision insatisfaite du monde via les magazines people, reflets du star-system id\u00e9alis\u00e9 et de l\u2019h\u00e9ro\u00efsme courtois qui le fonde. Voir les nombreux sites consacr\u00e9s au Bovarysme aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous connaissez certainement mon ami Jean-Jacques Vincensini, professeur \u00e9m\u00e9rite des universit\u00e9s, pour ses contributions aux Mardis du Luxembourg ; avec Fr\u00e9d\u00e9ric Ferney, il vient de publier chez Albin Michel : Eros, l’encre du d\u00e9sir. MarketingIsDead : Comment un Professeur Em\u00e9rite sp\u00e9cialis\u00e9 dans la litt\u00e9rature m\u00e9di\u00e9vale en arrive-t-il \u00e0…<\/p>\n","protected":false},"author":2,"featured_media":26480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[167,584],"yoast_head":"\nEros, l'encre du d\u00e9sir - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eros, l'encre du d\u00e9sir - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Vous connaissez certainement mon ami Jean-Jacques Vincensini, professeur \u00e9m\u00e9rite des universit\u00e9s, pour ses contributions aux Mardis du Luxembourg ; avec Fr\u00e9d\u00e9ric Ferney, il vient de publier chez Albin Michel : Eros, l’encre du d\u00e9sir. MarketingIsDead : Comment un Professeur Em\u00e9rite sp\u00e9cialis\u00e9 dans la litt\u00e9rature m\u00e9di\u00e9vale en arrive-t-il \u00e0...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T09:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-21T09:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/Photo-JJV.jpg?fit=768%2C785&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/Photo-JJV.jpg?fit=768%2C785&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/Photo-JJV.jpg?fit=768%2C785&ssl=1\",\"width\":768,\"height\":785},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/\",\"name\":\"Eros, l'encre du d\u00e9sir - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/#primaryimage\"},\"datePublished\":\"2021-09-21T09:47:13+00:00\",\"dateModified\":\"2021-09-21T09:47:15+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eros, l’encre du d\u00e9sir\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eros, l'encre du d\u00e9sir - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/eros-lencre-du-desir\/","og_locale":"fr_FR","og_type":"article","og_title":"Eros, l'encre du d\u00e9sir - Marketing is Dead","og_description":"Vous connaissez certainement mon ami Jean-Jacques Vincensini, professeur \u00e9m\u00e9rite des universit\u00e9s, pour ses contributions aux Mardis du Luxembourg ; avec Fr\u00e9d\u00e9ric Ferney, il vient de publier chez Albin Michel : Eros, l’encre du d\u00e9sir. 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Quand avec mes copains des Mardis du Luxembourg, nous avons d\u00e9cid\u00e9\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Barbey5.jpg?fit=952%2C1185&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25873,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-mardis-du-luxembourg-sinvitent-sur-futur-hebdo\/","url_meta":{"origin":26479,"position":1},"title":"Les Mardis du Luxembourg s\u2019invitent sur Futur Hebdo","date":"14 janvier 2019","format":"gallery","excerpt":"Avec mes copains des Mardis du Luxembourg, on a d\u00e9cid\u00e9 \u2013 il y a d\u00e9j\u00e0 un certain temps \u2013 de se pencher sur les fake news, l\u2019autorit\u00e9 face aux fake news, l\u2019autorit\u00e9 qui profite des fake news, etc. Un sujet plut\u00f4t vaste que chacun pourrait prendre par un bout, triturer\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/13-Djerba-176-Djerba-Explore-Park.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25269,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/reconstruction-numerique-analie-jean-marc-goachet\/","url_meta":{"origin":26479,"position":2},"title":"Reconstruction num\u00e9rique, par Analie et Jean-Marc Goachet :","date":"9 d\u00e9cembre 2016","format":"gallery","excerpt":"Analie et Jean-Marc Goachet ont r\u00e9dig\u00e9 Reconstruction num\u00e9rique, une des nouvelles des Chroniques de l'intimit\u00e9 connect\u00e9e du collectif des Mardis du Luxembourg ; ils sont interview\u00e9s ici par\u00a0Visionary Marketing.","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/Chroniques.jpg?fit=714%2C745&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26368,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/lhorrificque-disputatio\/","url_meta":{"origin":26479,"position":3},"title":"L\u2019Horrificque Disputatio","date":"17 mars 2021","format":"gallery","excerpt":"Dans la scolastique m\u00e9di\u00e9vale, la disputatio \u00e9tait une m\u00e9thode essentielle d\u2019enseignement et de recherche. Elle consistait en une discussion organis\u00e9e sur un th\u00e8me. Elle \u00e9tait tr\u00e8s structur\u00e9e en \u00e9tapes codifi\u00e9es. Aujourd\u2019hui les codes ont chang\u00e9. On pouvait s\u2019en douter. En 2020, ce fut la rencontre \u2014 ou plut\u00f4t le violent\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/Horrificque.jpg?fit=768%2C1013&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24699,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/des-projets-pleins-la-tete\/","url_meta":{"origin":26479,"position":4},"title":"Des projets pleins la t\u00eate","date":"4 septembre 2015","format":false,"excerpt":"D\u00e9but 2015 a vu la sortie de deux ouvrages\u00a0: Rupture, vous avez disrupture ?, avec mes copains des Mardis du Luxembourg\u00a0; et D\u00e9velopper son activit\u00e9 gr\u00e2ce aux m\u00e9dias sociaux, cosign\u00e9 avec Alexandre Rispal.Pour la seconde partie de l\u2019ann\u00e9e, deux autres ouvrages collaboratifs en pr\u00e9paration\u00a0: tout d\u2019abord un recueil de nouvelles,\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25102,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/chroniques-de-lintimite-connectee\/","url_meta":{"origin":26479,"position":5},"title":"Chroniques de l’intimit\u00e9 connect\u00e9e","date":"12 septembre 2016","format":"gallery","excerpt":"Un jour, dans un futur pas si proche, mais pas si \u00e9loign\u00e9 non plus \u2026 \u00ab Ce mill\u00e9naire va vite, presque m\u00eame trop vite : tout change sans arr\u00eat, on a \u00e9voqu\u00e9 la r\u00e9volution digitale, celle du Web 2.0 et des m\u00e9dias sociaux, celle de la consommation collaborative ; sans\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/Chroniques.jpg?fit=714%2C745&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26479"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26479"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26479\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26479\/revisions\/26481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26480"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}