{"id":26354,"date":"2021-02-08T12:39:12","date_gmt":"2021-02-08T12:39:12","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26354"},"modified":"2021-02-08T12:39:14","modified_gmt":"2021-02-08T12:39:14","slug":"respecter-ses-clients-ca-marche-aussi-en-b2b","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/","title":{"rendered":"Respecter ses clients, \u00e7a marche aussi en B2B"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Lundi matin, j\u2019ouvre ma boite aux lettres et tombent en cascade ces relances \u00e0 des mails auxquels je n\u2019ai pas r\u00e9pondu parce que je n\u2019\u00e9tais nullement int\u00e9ress\u00e9 : je parle de B2B, pas de spams pour les genouill\u00e8res miracles et autres remonte-escaliers !<\/p>\n\n\n\n

De ces mails dont l\u2019objet commence par \u00ab Re : \u2026 \u00bb<\/em>, juste pour vous faire croire que c\u2019est vous qui avez initi\u00e9 la conversation !<\/p>\n\n\n\n

Du style : \u00ab Je voulais simplement m’assurer que vous avez bien re\u00e7u mon email ci-dessous \u2026 \u00bb<\/em> ou : \u00ab Je vous ai contact\u00e9 il y a quelques jours \u00e0 propos de vos campagnes d\u2019influence et sauf erreur de ma part, je n\u2019ai pas eu de r\u00e9ponse de votre \u00e9quipe \u00bb<\/em> \u2026<\/p>\n\n\n\n

Mon \u00e9quipe ? Je suis consultant ind\u00e9pendant, donc mon \u00e9quipe, c\u2019est \u2026 moi tout seul !<\/p>\n\n\n\n

Le probl\u00e8me, c\u2019est que les Jordan et autres Martin, que je ne connais ni de pr\u00e8s, ni de loin, et qui m\u2019abreuvent de mails inutiles \u2013 mais l\u00e0, ils ne sont pas les seuls \u2013 et me traquent parce que je n\u2019y r\u00e9ponds pas \u2013 et l\u00e0, heureusement, ils sont plus rares \u2013 feraient mieux de se pencher sur mon profil avant de balancer leurs courriels.<\/p>\n\n\n\n

Proposer des conseils en marketing \u00e0 un expert \u2013 enfin, c\u2019est ce que je pr\u00e9tends \u00eatre \u2013 en marketing, c\u2019est juste proposer une tarte \u00e0 la cr\u00e8me \u00e0 un p\u00e2tissier \u2026<\/p>\n\n\n\n

En B2B, soit on propose des chaises pour des salles de conf\u00e9rence \u2013 et l\u00e0, on peut se permettre d\u2019inonder, on est assez proche du B2C \u2013, soit on fait dans le conseil plus sur mesure \u2013 et l\u00e0, on cherche \u00e0 savoir \u00e0 qui on s\u2019adresse avant \u2026 et surtout, avant de relancer : sinon, la cible commence \u00e0 se sentir harcel\u00e9e, et il y a mieux pour engendrer un climat de confiance propice au business.<\/p>\n\n\n\n

Le vieux truc du pied dans la porte ne fonctionne gu\u00e8re \u2013 ou plut\u00f4t pas du tout \u2013 en B2B : quelquefois on tombe sur quelqu\u2019un qui s\u2019ennuie et cherche aussi \u00e0 nouer le dialogue, mais pas s\u00fbr que \u00e7a d\u00e9bouche sur quelque-chose.<\/p>\n\n\n\n

Ce qui marche mieux, c\u2019est \u2013 avant de commencer \u00e0 exploiter des leads \u2013 de commencer par d\u00e9velopper une strat\u00e9gie d\u2019inbound marketing \u2013 pour faire simple, se faire conna\u00eetre en diffusant aupr\u00e8s des cibles de contenus de qualit\u00e9 \u2013 et de v\u00e9rifier ensuite \u00e0 qui on s\u2019adresse, pour \u00e9viter de tragiques impairs.<\/p>\n\n\n\n

Au lieu de \u00e7a, de nombreux intervenants \u00ab r\u00e9cup\u00e8rent \u00bb<\/em> vaille que vaille des adresses mails un peu comme certains p\u00eacheurs laissent d\u00e9river de gigantesques filets pour vider la mer de ses poissons ; mais ce n\u2019est pas plus responsable que la p\u00eache aux filets d\u00e9rivant : il serait temps que le respect de ses clients et prospects s\u2019installe aussi en B2B !<\/p>\n\n\n\n

D\u2019autant que le risque de chocs en retour n\u2019est pas nul : s\u2019il est parfois long de se construire un personal branding<\/em> \u2013 pour les consultants \u2013 ou une r\u00e9putation \u2013 pour les entreprises \u2013 positifs, il est tout aussi rapide de se les ruiner, car les prospects irrit\u00e9s peuvent aussi rapidement se muer en influenceurs \u00e0 charge : c\u2019est fou ce que les \u00ab bons tuyaux \u00bb<\/em> peuvent circuler vite dans les couloirs d\u2019un congr\u00e8s ou d\u2019un salon.<\/p>\n\n\n\n

Alors, faites-vous conna\u00eetre en publiant des contenus de qualit\u00e9, ou en intervenant lors de colloques, puis v\u00e9rifiez soigneusement la qualit\u00e9 des fichiers que vous allez utiliser avant de partir en qu\u00eate de leads ; et si par la suite vous vous lancez dans une approche plus directe, prenez le temps d\u2019identifier qui est la personne \u00e0 qui vous allez vous adresser.<\/p>\n\n\n\n

C\u2019est tout la diff\u00e9rence entre le hard selling<\/em> massif et un social selling<\/em> bien organis\u00e9 ; et se situe dans le champ des relations humaines, pas celui de la chasse !<\/p>\n","protected":false},"excerpt":{"rendered":"

Lundi matin, j\u2019ouvre ma boite aux lettres et tombent en cascade ces relances \u00e0 des mails auxquels je n\u2019ai pas r\u00e9pondu parce que je n\u2019\u00e9tais nullement int\u00e9ress\u00e9 : je parle de B2B, pas de spams pour les genouill\u00e8res miracles et autres remonte-escaliers ! De ces mails dont…<\/p>\n","protected":false},"author":2,"featured_media":26355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[562,563],"yoast_head":"\nRespecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Respecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Lundi matin, j\u2019ouvre ma boite aux lettres et tombent en cascade ces relances \u00e0 des mails auxquels je n\u2019ai pas r\u00e9pondu parce que je n\u2019\u00e9tais nullement int\u00e9ress\u00e9 : je parle de B2B, pas de spams pour les genouill\u00e8res miracles et autres remonte-escaliers ! De ces mails dont...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-08T12:39:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T12:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"555\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1\",\"width\":555,\"height\":370},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/\",\"name\":\"Respecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead\",\"isPartOf\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#primaryimage\"},\"datePublished\":\"2021-02-08T12:39:12+00:00\",\"dateModified\":\"2021-02-08T12:39:14+00:00\",\"author\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Respecter ses clients, \u00e7a marche aussi en B2B\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Respecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/","og_locale":"fr_FR","og_type":"article","og_title":"Respecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead","og_description":"Lundi matin, j\u2019ouvre ma boite aux lettres et tombent en cascade ces relances \u00e0 des mails auxquels je n\u2019ai pas r\u00e9pondu parce que je n\u2019\u00e9tais nullement int\u00e9ress\u00e9 : je parle de B2B, pas de spams pour les genouill\u00e8res miracles et autres remonte-escaliers ! De ces mails dont...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/","og_site_name":"Marketing is Dead","article_published_time":"2021-02-08T12:39:12+00:00","article_modified_time":"2021-02-08T12:39:14+00:00","og_image":[{"width":555,"height":370,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"https:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1","width":555,"height":370},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/","name":"Respecter ses clients, \u00e7a marche aussi en B2B - Marketing is Dead","isPartOf":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#primaryimage"},"datePublished":"2021-02-08T12:39:12+00:00","dateModified":"2021-02-08T12:39:14+00:00","author":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Respecter ses clients, \u00e7a marche aussi en B2B"}]},{"@type":"Person","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6R4","jetpack-related-posts":[{"id":25571,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/jouer-linfluence-b2b\/","url_meta":{"origin":26354,"position":0},"title":"Comment jouer l\u2019influence en B2B\u00a0?","date":"29 novembre 2017","format":"gallery","excerpt":"Difficile de passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne des influenceurs et de l\u2019influence marketing\u00a0: depuis quelques ann\u00e9es, toute la presse marketing en parle. Mais ce nouveau levier de communication s\u2019applique-t-il au B2B ? Qui sont les influenceurs ? Sont-ils vraiment si puissants aupr\u00e8s de leur audience et peuvent-ils r\u00e9ellement devenir prescripteurs\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/Illustration-pliage-bateau.jpg?fit=907%2C533&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25969,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/","url_meta":{"origin":26354,"position":1},"title":"A quoi sert le RGPD ?","date":"4 mai 2019","format":"gallery","excerpt":"R\u00e9ponse \u00e9vidente\u00a0: \u00e0 pas grand-chose \u2026 du moins pour l\u2019internaute lambda, sinon \u00e0 se voir imposer de gigantesques \u00ab\u00a0banni\u00e8res vertueuses\u00a0\u00bb par de nombreux sites. Car si tous se doivent de vous informer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement \u2026 et d\u2019autres vous imposent un immense\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24705,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/prix-de-lexcellence-marketing-by-adetem-on-se-depeche\/","url_meta":{"origin":26354,"position":2},"title":"Prix de l\u2019Excellence Marketing by Adetem, on se d\u00e9p\u00eache !","date":"6 mai 2015","format":false,"excerpt":"La remise des Prix de l\u2019Excellence Marketing by Adetem, ce sera le 2 Juillet, lors de la 10\u00e8me Nuit du Marketing, je vous en ai d\u00e9j\u00e0 parl\u00e9 ici-m\u00eame.La dead-line pour envoyer ses dossiers, c\u2019est le 22 mai\u00a0: d\u00e9p\u00eachez-vous\u00a0!Cette ann\u00e9e, 2 grandes nouveaut\u00e9s avec un Grand Prix Start-up et un Prix\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26665,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-au-mepris-au-mepris-de-la-relation-clients\/","url_meta":{"origin":26354,"position":3},"title":"Le marketing au m\u00e9pris au m\u00e9pris de la relation clients.","date":"9 mars 2023","format":false,"excerpt":"Peut-\u00eatre aurais-je d\u00fb plut\u00f4t titrer\u00a0: Le marketing au m\u00e9pris au m\u00e9pris des lois \u2026 car il s\u2019agit bien de \u00e7a\u00a0! La loi Hamon interdit les cases pr\u00e9-coch\u00e9es par d\u00e9faut\u00a0; quant au RGPD, il oblige de recueillir le consentement des consommateurs pour utiliser leurs adresses \u00e0 des fins de mailing. Question\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2023\/03\/20230221_135004.jpg?fit=441%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25558,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/hi-team-respect-de-loi-cest-autres\/","url_meta":{"origin":26354,"position":4},"title":"Hi-Team\u00a0: le respect de la loi, c\u2019est pour les autres","date":"16 novembre 2017","format":"gallery","excerpt":"Le manque de s\u00e9rieux de certains dirigeants d\u2019entreprises est affligeant \u2013 et ce d\u2019autant plus quand ils se revendiquent \u00e9litistes. Prenez Hi-Team, \u00ab\u00a0cr\u00e9\u00e9 par des anciens \u00e9l\u00e8ves de Grandes Ecoles fran\u00e7aises et des universitaires anglo-saxons\u00a0\u00bb\u00a0: \u00e7a a de la gueule, non\u00a0? D\u2019autant qu\u2019il s\u2019agit d\u2019un \u00ab\u00a0r\u00e9seau pluridisciplinaire de dirigeants, cadres,\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/11\/03-Anuradhapura-11.jpg?fit=771%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25219,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","url_meta":{"origin":26354,"position":5},"title":"Solution de prospection","date":"18 novembre 2016","format":false,"excerpt":"Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0? Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en France\u00a0\u00bb pour m\u2019apprendre \u00ab\u00a0ce qui\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=1200%2C679&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26354"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26354"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26354\/revisions"}],"predecessor-version":[{"id":26356,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26354\/revisions\/26356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26355"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}