{"id":26328,"date":"2021-01-20T14:27:31","date_gmt":"2021-01-20T14:27:31","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26328"},"modified":"2021-01-20T16:29:59","modified_gmt":"2021-01-20T16:29:59","slug":"lintelligence-artificielle-est-elle-si-differente","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/lintelligence-artificielle-est-elle-si-differente\/","title":{"rendered":"L\u2019intelligence artificielle est-elle si diff\u00e9rente ?"},"content":{"rendered":"\n

Le 23 mars 2016 d\u00e9barque une nouvelle utilisatrice sur Twitter, une adolescente lambda, fan de Taylor Swift et de Kanye West, et n\u00e9anmoins capable d\u2019envoyer pr\u00e8s de 100 000 tweets en pr\u00e8s de \u2026 8 heures : quelle agilit\u00e9 !<\/p>\n\n\n\n

En r\u00e9alit\u00e9, Tay<\/strong> est intelligence artificielle d\u00e9velopp\u00e9e par Microsoft, capable d\u2019entrer en conversation sur les r\u00e9seaux sociaux ; et de fait, le succ\u00e8s est imm\u00e9diat : plus de 23 000 abonn\u00e9s en moins de 24 heures, m\u00eame si ses r\u00e9ponses apparaissent bien banales.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Sauf que tr\u00e8s rapidement, Tay d\u00e9rape : \u00ab Bush est responsable du 11 septembre et Hitler aurait fait un meilleur boulot que le singe que nous avons actuellement. Donald Trump est notre seul espoir \u00bb <\/em>; pr\u00e9cision : le singe, c\u2019est Barack Obama<\/a>.<\/p>\n\n\n\n

On d\u00e9branche, on rebranche, on red\u00e9branche Tay, puis Microsoft finit par jeter l\u2019\u00e9ponge, apr\u00e8s avoir tent\u00e9 d\u2019expliquer : \u00ab Plus vous tchattez avec Tay, plus elle devient intelligente, afin que l\u2019exp\u00e9rience soit plus personnalis\u00e9e pour vous \u00bb<\/em> ; il semblerait qu\u2019un certain nombre d\u2019internautes se soient un peu amus\u00e9s \u00e0 la provoquer pour voir ses r\u00e9actions \u2026<\/p>\n\n\n\n

\u2026 et finalement, Tay est devenue comme ses interlocuteurs : compl\u00e8tement raciste !<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Bis repetita : Scatter Lab, une startup cor\u00e9enne, vient de d\u00e9sactiver son chatbot  conversationnel, Lee Luda<\/strong>, qui \u0153uvrait via Facebook Messenger, apr\u00e8s qu\u2019elle a expliqu\u00e9 que les personnes \u00e0 l’origine de #MeToo \u00e9taient \u00ab juste des ignorants \u00bb<\/em>, qu\u2019elle \u00ab m\u00e9prisait compl\u00e8tement \u00bb<\/em> ; et qu’elle \u00ab pr\u00e9f\u00e9rerait mourir \u00bb plut\u00f4t que de vivre avec une personne handicap\u00e9e \u2026 excusez du peu !<\/p>\n\n\n\n

Comme Tay, cette intelligence artificielle \u00e9tait cens\u00e9e apprendre de ses pairs \u2013 comprendre : des \u00e9tudiante(s) de 20 ans auxquel(le)s elle \u00e9tait suppos\u00e9e ressembler, et avec qui elle devait lier des liens affectifs.<\/p>\n\n\n\n

Y a-t-il eu, comme pour Tay, \u00ab provocation \u00bb<\/em> de la part d\u2019internautes fac\u00e9tieux pour voir jusqu\u2019o\u00f9 on pouvait titiller une AI au point de la faire d\u00e9raper ? Pas \u00e9vident ici \u2026<\/p>\n\n\n\n

Ces intelligences artificielles, \u00e0 d\u00e9faut de remplir correctement leur mission conversationnelle sur les m\u00e9dias sociaux, nous renseignent incontestablement \u2013 h\u00e9las ! \u2013 sur les \u00ab intelligences humaines \u00bb<\/em> avec lesquelles elles sont entr\u00e9es en discussion : racistes, sexistes, ignobles !<\/p>\n\n\n\n

Tay, dans ses derniers messages, semblait rouler pour Trump, son \u00ab seul espoir \u00bb<\/em> : aujourd\u2019hui le New York Times<\/a> publie \u00ab The Complete List of Trump\u2019s Twitter Insults \u00bb<\/em> \u2026 il y a du monde !<\/p>\n\n\n\n

Finalement, il suffisait de suivre Tay sur Twitter en 2016 pour anticiper l\u2019\u00e9lection de son favori Donald Trump \u2026 ce qui ne nous rassure gu\u00e8re sur l\u2019\u00e9tat d\u2019esprit de la jeunesse cor\u00e9enne d\u2019aujourd\u2019hui ! Osons esp\u00e9rer qu\u2019aucune startup fran\u00e7aise ne se lance dans l\u2019aventure sur les r\u00e9seaux sociaux fran\u00e7ais, car quand je lis les commentaires qui pullulent tant sur Facebook<\/em> que sur LinkedIn<\/em>, je crains le pire \u2026 une France bien raciste, bien sexiste, et complotiste \u00e0 souhait !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 23 mars 2016 d\u00e9barque une nouvelle utilisatrice sur Twitter, une adolescente lambda, fan de Taylor Swift et de Kanye West, et n\u00e9anmoins capable d\u2019envoyer pr\u00e8s de 100 000 tweets en pr\u00e8s de \u2026 8 heures : quelle agilit\u00e9 ! En r\u00e9alit\u00e9, Tay est intelligence artificielle d\u00e9velopp\u00e9e par…<\/p>\n","protected":false},"author":2,"featured_media":26329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[249,499,498],"yoast_head":"\nL\u2019intelligence artificielle est-elle si diff\u00e9rente ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/lintelligence-artificielle-est-elle-si-differente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019intelligence artificielle est-elle si diff\u00e9rente ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le 23 mars 2016 d\u00e9barque une nouvelle utilisatrice sur Twitter, une adolescente lambda, fan de Taylor Swift et de Kanye West, et n\u00e9anmoins capable d\u2019envoyer pr\u00e8s de 100 000 tweets en pr\u00e8s de \u2026 8 heures : quelle agilit\u00e9 ! 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Dimanche 21, nous rendant en Roumanie pour les f\u00eates de No\u00ebl, nous proc\u00e9dons d\u00e8s 10 heures \u00e0 l\u2019enregistrement sur le vol Tarom de 12 heures pour Bucarest, passons tranquillement la s\u00e9curit\u00e9 et attendons patiemment l\u2019embarquement \u00e0\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2025\/12\/RO-AF-1.jpg?fit=815%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25405,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/aider-startups-a-realiser-leurs-premieres-ventes\/","url_meta":{"origin":26328,"position":4},"title":"Comment aider les startups \u00e0 r\u00e9aliser leurs premi\u00e8res ventes\u00a0?","date":"8 juin 2017","format":"gallery","excerpt":"Rencontre avec Alain Beauvieux, cr\u00e9ateur de Premi\u00e8resVentes MarketingIsDead\u00a0: Tu lances Premi\u00e8resVentes, destin\u00e9 \u00e0 aider les startups parce que 90% d\u2019entre elles \u00e9chouent\u00a0: c\u2019est \u00e9norme\u00a0! Alain Beauvieux\u00a0: C\u2019est effectivement \u00e9norme\u00a0! Le chiffre, et d\u2019autres statistiques pas beaucoup plus r\u00e9confortantes, est publi\u00e9 par le site 1001startups. Il traduit l\u2019\u00e9norme difficult\u00e9 qu\u2019ont ces\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26595,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/","url_meta":{"origin":26328,"position":5},"title":"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0!","date":"19 septembre 2022","format":"gallery","excerpt":"Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d'aides auditives\u00a0: rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026 Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom\u00a0: r\u00e9guli\u00e8rement la marque proposait une mise\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26328"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26328"}],"version-history":[{"count":5,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26328\/revisions"}],"predecessor-version":[{"id":26336,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26328\/revisions\/26336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26329"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}