{"id":26306,"date":"2020-12-24T11:16:03","date_gmt":"2020-12-24T11:16:03","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26306"},"modified":"2020-12-24T11:16:04","modified_gmt":"2020-12-24T11:16:04","slug":"linkedin-le-facebook-du-riche","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/linkedin-le-facebook-du-riche\/","title":{"rendered":"LinkedIn, le Facebook du riche ?"},"content":{"rendered":"\n
\"\"<\/a><\/figure><\/div>\n\n\n\n

Longtemps, j\u2019ai na\u00efvement consid\u00e9r\u00e9 LinkedIn comme un m\u00e9dia social s\u00e9rieux parce que professionnel \u2026 h\u00e9las \u00e0 tort !<\/p>\n\n\n\n

Et tr\u00e8s certainement, ce sont tous les consultants et autres coaches qui y pullulent qui contribuent \u00e0 d\u00e9cr\u00e9dibiliser le r\u00e9seau, dont ils tirent leurs revenus : bref, c\u2019est tout l\u2019art de se tirer une balle dans le pied !<\/p>\n\n\n\n

Je m\u2019explique : ils nous rabattent \u00e0 longueur de temps que pour exister sur les m\u00e9dias sociaux, y compris LinkedIn, il faut augmenter sa visibilit\u00e9 en publiant, commentant, et bien \u00e9videmment, inviter les gens qui lisent tous ces \u00e9crits \u00e0 entrer dans son vaste r\u00e9seau relationnel \u2026 ce qui est vrai, bien s\u00fbr ! Et tout \u00e7a, avec une obstination \u00e0 faire p\u00e2lir de jalousie Stakhanov lui-m\u00eame.<\/p>\n\n\n\n

Ce qu\u2019ils oublient le plus souvent de dire, c\u2019est qu\u2019il convient de publier des contenus pertinents<\/strong> \u2026 et pas n\u2019importe quoi, bien \u00e9videmment ; sinon, vous serez \u00e9valu\u00e9s \u00e0 l\u2019aune de vos papiers : s\u2019ils sont d\u00e9biles, vous ne vous construirez d\u2019un personal branding<\/em> de \u2026 d\u00e9bile, c\u2019est la r\u00e8gle.<\/p>\n\n\n\n

D\u00e8s lors, ce sont les contenus complotistes qui circulent le mieux.<\/p>\n\n\n\n

Ceux par exemple de France-Soir<\/strong> : car du grand quotidien fond\u00e9 par Pierre Lazareff<\/em>, il ne reste qu’une marque sans aucun journaliste qui diffuse \u00e0 longueur de temps des fake news, h\u00e9las trop relay\u00e9es.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Ceux R\u00e9seau<\/strong> international<\/strong>, que News Guard<\/a> pr\u00e9sente comme \u00ab un site qui partage r\u00e9guli\u00e8rement des th\u00e9ories du complot et de fausses informations sur l’actualit\u00e9 internationale, souvent tir\u00e9es de sites connus pour avoir publi\u00e9 de la propagande et de la d\u00e9sinformation \u00bb<\/em>.<\/p>\n\n\n\n

Des sites r\u00e9guli\u00e8rement d\u00e9nonc\u00e9s par Liberation Check News<\/a> ou Le Monde V\u00e9rification<\/a>, et bien s\u00fbr News Guard<\/a> qui propose une petite extension \u00e0 ajouter \u00e0 son moteur de recherche permettant d\u2019\u00e9valuer la cr\u00e9dibilit\u00e9 des sites en ligne : une vignette verte pour les fiables, rouge pour les autres.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Mais bien s\u00fbr, les complotistes diront que ces instances de v\u00e9rifications ne sont que les faux nez des dirigeants politico-\u00e9conomiques de la plan\u00e8te \u2026<\/p>\n\n\n\n

Bien s\u00fbr je continuerai \u00e0 utiliser LinkedIn<\/em> car c\u2019est aussi un outil professionnel tr\u00e8s utile, mais en me m\u00e9fiant de tous les zozos qui relaient des fake news<\/em> \u00e0 longueur de journ\u00e9e pour augmenter leur visibilit\u00e9 ; et en ayant bien conscience que LinkedIn<\/em>, tout comme Facebook<\/em> ou Twitter<\/em>, aime bien les fausses informations : \u00e7a d\u00e9veloppe le trafic, dont le business !<\/p>\n","protected":false},"excerpt":{"rendered":"

Longtemps, j\u2019ai na\u00efvement consid\u00e9r\u00e9 LinkedIn comme un m\u00e9dia social s\u00e9rieux parce que professionnel \u2026 h\u00e9las \u00e0 tort ! Et tr\u00e8s certainement, ce sont tous les consultants et autres coaches qui y pullulent qui contribuent \u00e0 d\u00e9cr\u00e9dibiliser le r\u00e9seau, dont ils tirent leurs revenus : bref, c\u2019est tout…<\/p>\n","protected":false},"author":2,"featured_media":26307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[257,495],"yoast_head":"\nLinkedIn, le Facebook du riche ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/linkedin-le-facebook-du-riche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn, le Facebook du riche ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Longtemps, j\u2019ai na\u00efvement consid\u00e9r\u00e9 LinkedIn comme un m\u00e9dia social s\u00e9rieux parce que professionnel \u2026 h\u00e9las \u00e0 tort ! 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