{"id":26274,"date":"2020-11-25T10:51:20","date_gmt":"2020-11-25T10:51:20","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26274"},"modified":"2020-11-25T10:51:21","modified_gmt":"2020-11-25T10:51:21","slug":"vers-un-nouvel-horizon-rencontre-avec-charlotte-jacoud","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-charlotte-jacoud\/","title":{"rendered":"Vers un nouvel horizon : rencontre avec Charlotte Jacoud"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img data-attachment-id=\"26275\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-charlotte-jacoud\/too-good-to-go\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?fit=333%2C330&amp;ssl=1\" data-orig-size=\"333,330\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Too Good To Go\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?fit=300%2C297&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?fit=333%2C330&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?resize=255%2C253\" alt=\"\" class=\"wp-image-26275\" width=\"255\" height=\"253\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?w=333&amp;ssl=1 333w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?resize=300%2C297&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Too-Good-To-Go.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 255px) 100vw, 255px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p><em>\u00ab J\u2019en ai marre \u00bb<\/em>, <em>\u00ab Je veux retrouver du sens \u00bb<\/em>&nbsp;: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. Utopies, fantasmes&nbsp;?<\/p>\n\n\n\n<p>Certains ont tourn\u00e9 la page et se sont lanc\u00e9s vers de nouvelles aventures&nbsp;; r\u00e9cemment, 6 mois apr\u00e8s le 1<sup>er<\/sup> d\u00e9confinement, le <em>Club Horizon(s)<\/em> de l\u2019<a href=\"https:\/\/www.adetem.org\/\">Adetem<\/a> leur donnait la parole au cours d\u2019un Webinar&nbsp;; rencontre avec <strong>Charlotte Jacoud<\/strong>, City Manager Lyon pour <em>Too Good To Go<\/em>.<\/p>\n\n\n\n<p><strong>MarketingIsDead :<\/strong> <em>Tu peux r\u00e9sumer ton parcours avant le 1<sup>er<\/sup> confinement&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Charlotte Jacoud&nbsp;: <\/strong>5 ans d\u2019\u00e9cole de commerce (<em>ESCE<\/em>) sp\u00e9cialit\u00e9 Marketing International&nbsp;; 4 ans et demi chez <em>Rotam Agrochemical Europe<\/em> en tant que Charg\u00e9e de Marketing&nbsp;; 1 an chez <em>Orpheo USA<\/em> \u00e0 New York en tant que Business Development Manager.<\/p>\n\n\n\n<p><strong>MarketingIsDead :<\/strong> <em>Tu travailles maintenant pour Too Good To Go : c\u2019est quoi exactement Too Good To Go&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Charlotte Jacoud&nbsp;: Too Good To Go<\/strong> est une application mobile qui met en relation des commer\u00e7ants et des consommateurs dans le but de r\u00e9duire le gaspillage alimentaire. L\u2019appli permet aux commer\u00e7ants de revendre leurs invendus du jour sous forme de panier surprise.<\/p>\n\n\n\n<p>La solution a d\u00e9j\u00e0 \u00e9t\u00e9 adopt\u00e9e par plus de 7 millions d&rsquo;utilisateurs et plus de 15&nbsp;000 commer\u00e7ants sont d\u00e9j\u00e0 engag\u00e9s dans toute la France. Too Good To Go permet&nbsp;:<\/p>\n\n\n\n<ul><li>D\u2019agir concr\u00e8tement contre le gaspillage alimentaire qui repr\u00e9sente 10 millions de tonnes de nourriture jet\u00e9es chaque ann\u00e9e en France&nbsp;;<\/li><li>De valoriser l&rsquo;image du point de vente par son engagement contre le gaspillage alimentaire aupr\u00e8s du grand public&nbsp;;<\/li><li>R\u00e9cup\u00e9rer de la valeur sur TOUS les produits alimentaires encore consommables&nbsp;;<\/li><li>G\u00e9n\u00e9rer un flux de nouveaux clients en magasin avec des r\u00e9percussions en fid\u00e9lisation de clients.<\/li><\/ul>\n\n\n\n<p><strong>MarketingIsDead :<\/strong> <em>Peux-tu expliquer ce qui a motiv\u00e9 ce changement&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Charlotte Jacoud&nbsp;: <\/strong>Je n\u2019\u00e9tais plus en accord avec moi-m\u00eame et j\u2019avais besoin de faire un travail qui m\u2019\u00e9panouisse et me fasse me sentir utile. L\u2019environnement est vraiment un sujet tr\u00e8s important pour moi et je voulais allier mes comp\u00e9tences \u00e0 ma passion.<\/p>\n\n\n\n<p><strong>MarketingIsDead :<\/strong> <em>Et comment envisages-tu l\u2019avenir&nbsp;: pour toi&nbsp;? Mais aussi pour ta g\u00e9n\u00e9ration&nbsp;?<\/em><\/p>\n\n\n\n<p><strong>Charlotte Jacoud&nbsp;:<\/strong> Je suis assez optimiste dans le sens o\u00f9 je trouve que l\u2019on voit na\u00eetre beaucoup d\u2019initiatives notamment dans ma g\u00e9n\u00e9ration mais aussi dans les autres. Que ce soit pour nettoyer les oc\u00e9ans des d\u00e9chets plastiques, revaloriser les d\u00e9chets, la seconde main, les nouvelles \u00e9nergies\u2026&nbsp;<\/p>\n\n\n\n<p>J\u2019esp\u00e8re rester dans ce secteur et continuer de m\u2019\u00e9panouir et apprendre. Je suis convaincue que si on continue de convaincre chacun \u00e0 son \u00e9chelle qu\u2019il faut changer les choses, on pourra sauver la plan\u00e8te.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab J\u2019en ai marre \u00bb, \u00ab Je veux retrouver du sens \u00bb&nbsp;: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. Utopies, fantasmes&nbsp;?&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[168,484,485],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vers un nouvel horizon : rencontre avec Charlotte Jacoud - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-charlotte-jacoud\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vers un nouvel horizon : rencontre avec Charlotte Jacoud - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab J\u2019en ai marre \u00bb, \u00ab Je veux retrouver du sens \u00bb&nbsp;: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. 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Utopies, fantasmes\u00a0? Certains ont tourn\u00e9 la page\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/JMG-pic-.jpg?fit=506%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26296,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-eric-fourboul\/","url_meta":{"origin":26274,"position":1},"title":"Vers un nouvel horizon : rencontre avec Eric Fourboul","date":"9 d\u00e9cembre 2020","format":"gallery","excerpt":"\u00ab J\u2019en ai marre \u00bb, \u00ab Je veux retrouver du sens \u00bb\u00a0: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. Utopies, fantasmes\u00a0? Certains ont tourn\u00e9 la page\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/EricF-10-12-20202.jpg?fit=1198%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26340,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/vers-un-nouvel-horizon-rencontre-avec-karine-blanc\/","url_meta":{"origin":26274,"position":2},"title":"Vers un nouvel horizon : rencontre avec Karine Blanc","date":"28 janvier 2021","format":"gallery","excerpt":"\u00ab J\u2019en ai marre \u00bb, \u00ab Je veux retrouver du sens \u00bb\u00a0: en plein confinement, les m\u00e9dias portaient la parole de ces citoyens qui souhaitaient rebondir en r\u00e9orientant leur carri\u00e8re, tant pour une meilleure qualit\u00e9 de vie que pour rendre notre monde meilleur. Utopies, fantasmes\u00a0? 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Certains\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/Clipboard01.jpg?fit=696%2C522&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26632,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pour-une-plus-grande-sobriete-dans-les-insights\/","url_meta":{"origin":26274,"position":4},"title":"Pour une plus grande sobri\u00e9t\u00e9 dans les insights","date":"24 octobre 2022","format":"gallery","excerpt":"Charlotte Taupin et Cl\u00e9mentine de Beaupuy viennent de lancer Sugi Research avec pour claim\u00a0: \u00ab\u00a0Augmenter la dur\u00e9e de vie de vos \u00e9tudes\u00a0\u00bb\u00a0; rencontre avec Charlotte Taupin. 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