{"id":26237,"date":"2020-11-10T07:54:15","date_gmt":"2020-11-10T07:54:15","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26237"},"modified":"2020-11-10T07:54:15","modified_gmt":"2020-11-10T07:54:15","slug":"cracher-dans-la-soupe","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/cracher-dans-la-soupe\/","title":{"rendered":"Cracher dans la soupe"},"content":{"rendered":"\n

Cracher dans la soupe, \u00e7a ne sert pas \u00e0 grand-chose ! Et cracher en l\u2019air, \u00e7a vous retombe toujours dessus \u2026<\/p>\n\n\n\n

C\u2019est bien connu, quand les clients ne poussent pas la porte de la boutique, c\u2019est des cons ; et si en plus ils entrent chez le voisin, c\u2019est vraiment des salopards !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Une vid\u00e9o est en passe de devenir virale sur les m\u00e9dias sociaux \u2013 enfin, ceux des vieux, comme ici sur Facebook<\/a> \u2013, et relay\u00e9e par la PQR \u2013 pas vraiment un m\u00e9dia de jeunots non plus\u00a0: on y voir un \u00ab\u00a0restaurateur ind\u00e9pendant qui tente de s\u2019en sortir en faisant de la vente \u00e0 emporter, mais qui se heurte \u00e0 la rude concurrence des mastodontes du secteur\u00a0\u00bb<\/em>, dixit Ouest France<\/a>.<\/p>\n\n\n\n

On comprend ais\u00e9ment sa ranc\u0153ur \u2026 mais sans doute devrait-il s\u2019adresser \u00e0 ceux qui ont d\u00e9cid\u00e9 du confinement : les clients de la restauration rapide n\u2019y sont pour rien, eux !<\/p>\n\n\n\n

Certainement ses clients habituels ne sont des adeptes du \u00ab click and collect \u00bb<\/em> et h\u00e9sitent \u00e0 mettre le nez dehors quand circule les virus : est-ce une raison pour d\u00e9goiser sur ceux qui ont leurs habitudes chez McDo<\/em> ?<\/p>\n\n\n\n

Loin de moi, l\u2019id\u00e9e de d\u00e9fendre la restauration rapide am\u00e9ricaine, et tout ce qui y ressemble : pas pour des questions de go\u00fbt, mais de di\u00e9t\u00e9tique, suffit de regarder Super Size Me<\/a> : de quoi vous en d\u00e9gouter pour longtemps !<\/p>\n\n\n\n

Comme tous les restaurateurs \u00ab bistrots \u00bb<\/em>, il s\u2019est mis \u00e0 faire des \u2026 burgers : quoi de plus traditionnel que le burger pour les bistrots fran\u00e7ais ! Sauf que les jeunes qui fr\u00e9quentent le McDo<\/em> de Pontivy, non seulement ne cherchent pas une ambiance \u00ab bistrot \u00bb<\/em>, mais en plus, ils n\u2019ont pas n\u00e9cessairement envie \u2013 ou plut\u00f4t les moyens \u2013 de payer leur \u00ab Burger Normand \u00bb<\/em> 14,10\u20ac.<\/p>\n\n\n\n

Ils pr\u00e9f\u00e8rent un \u00ab Royal de Luxe \u00bb<\/em> \u00e0 4,80\u20ac : comme \u00e7a, il leur reste des sous, ils peuvent revenir le lendemain \u2026 ou pas : parce que c\u2019est aussi dans ces coins-l\u00e0 que se recrutent ces Gilets Jaunes qui se serrent la ceinture.<\/p>\n\n\n\n

McDo<\/em> \u2013 et autres KFC <\/em>\u2013 ne concurrencent plus les bistrots depuis longtemps\u00a0: ils ne jouent plus dans la m\u00eame cour\u00a0; et bien souvent, les jeunes s\u2019en d\u00e9tournent pour les \u00ab\u00a0turcs\u00a0\u00bb<\/em>, avec leur hygi\u00e8ne redoutable, leurs frites bien grasses et surtout \u2026 leurs prix imbattables\u00a0: \u00e7a tient au ventre, m\u00eame si c\u2019est hypertension et diab\u00e8te \u00e0 la clef\u00a0!<\/p>\n\n\n\n

Pour en revenir \u00e0 notre restaurateur d\u00e9zingueur, il a plein d\u2019amis sur Facebook<\/em> pour le soutenir : \u00ab Tu as tellement raison h\u00e9las. Quelle tristesse. \u00c0 quel moment comprendront-ils… \u00bb<\/em> ou : \u00ab De tout c\u0153ur avec toi et mort aux cons \u00bb <\/em>; on se demande juste pourquoi tous ces rigolos qui crient \u00ab mort aux cons \u00bb<\/em>, ils vont pas chercher leur repas du soir chez leur copain ?<\/p>\n\n\n\n

Mais, de toute fa\u00e7on, les meilleurs burgers, c\u2019est ceux que l\u2019ont fait chez soi, et avec le confinement, c\u2019est le moment d\u2019en profiter !<\/p>\n","protected":false},"excerpt":{"rendered":"

Cracher dans la soupe, \u00e7a ne sert pas \u00e0 grand-chose ! Et cracher en l\u2019air, \u00e7a vous retombe toujours dessus \u2026 C\u2019est bien connu, quand les clients ne poussent pas la porte de la boutique, c\u2019est des cons ; et si en plus ils entrent chez le…<\/p>\n","protected":false},"author":2,"featured_media":26246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[464,191],"yoast_head":"\nCracher dans la soupe - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/cracher-dans-la-soupe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cracher dans la soupe - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Cracher dans la soupe, \u00e7a ne sert pas \u00e0 grand-chose ! 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