{"id":26169,"date":"2020-03-13T10:55:59","date_gmt":"2020-03-13T10:55:59","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26169"},"modified":"2020-03-13T10:56:01","modified_gmt":"2020-03-13T10:56:01","slug":"le-marketing-par-les-nuls-3-fnac-spectacles","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-3-fnac-spectacles\/","title":{"rendered":"Le marketing par les nuls #3 : Fnac Spectacles"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Vous avez achet\u00e9 des billets sur le\nsite de Fnac Spectacles<\/a> ;\nquelques jours avant le concert, vous recevez un mail vous avertissant : \u00ab Vous nous avez fait confiance pour\nacheter vos billets pour votre \u00e9v\u00e9nement. Nous vous en remercions, et tenons \u00e0\nvous accompagner jusqu’au bout de l’exp\u00e9rience. Retrouvez toutes les\ninformations utiles pour profiter sereinement du jour J ! \u00bb.<\/em><\/p>\n\n\n\n

Et de vous proposer parking, transport,\nlogement \u2026 payants, bien s\u00fbr, bref tous les services \u2013 payants \u2013 qui vont bien :\nun CRM parfaitement rod\u00e9.<\/p>\n\n\n\n

Mais qui s\u2019arr\u00eate en cas de Covid 19 :\nvotre spectacle est annul\u00e9 ? Fnac\nSpectacles<\/em> se garde bien de vous avertir ! C\u2019est juste NUL !<\/p>\n\n\n\n

Bien s\u00fbr, comme le concert est \u00e0 L\u2019Olympia<\/a>, vous vous rendez sur le site\nde la salle et votre spectacle qui aura lieu dans 2 jours n\u2019appara\u00eet m\u00eame pas\nen 1\u00e8re<\/sup> page ; un banni\u00e8re vous avise que L\u2019Olympia<\/a> est en discussion avec les\nproducteurs et que vous serez tenus au courant.<\/p>\n\n\n\n

Il faut fouiller sur le site pour\nacc\u00e9der au spectacle qui a lieu dans 2 jours pour voir qu\u2019il y a \u00ab Des informations importantes \u00e0 lire \u00bb<\/em>,\npuis que bout de 2 autres clics, arriver sur un Pdf disant \u00ab \u00c9chec de chargement du document PDF \u00bb<\/em> !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Heureusement sortiraparis.com<\/a>\nannon\u00e7ait depuis d\u00e9j\u00e0 le mercredi 11 Mars \u2013 bien avant que le site de L\u2019Olympia<\/a> ne soit renseign\u00e9 : \u00ab Morcheeba en concert \u00e0 l’Olympia de Paris\nen mars 2020 \u2013 report\u00e9 \u00bb<\/em>. <\/p>\n\n\n\n

Comme quoi le CRM dans l\u2019industrie\ndu spectacle, \u00e7a ne marche pas vraiment \u2013 du moins.<\/p>\n\n\n\n

Concernant la salle, on aurait pu\nesp\u00e9rer un bandeau \u00e0 l\u2019ouverture du site annon\u00e7ant les annulations et reports\ndes jours \u00e0 venir \u2026 et pas juste l\u2019annonce que la salle travaillait \u00e0 vous\ninformer \u2026 quand ?<\/p>\n\n\n\n

Quant \u00e0 Fnac Spectacles<\/em>, on aurait bien aim\u00e9 qu\u2019elle nous \u00ab<\/em> accompagne jusqu’au bout de l’exp\u00e9rience \u00bb <\/em>: vous avez\ndit publicit\u00e9 mensong\u00e8re ? L\u2019information \u00e9tait disponible \u2013 sortiraparis.com<\/a>\nl\u2019avait \u2013, il suffisait de param\u00e9trer correctement le CRM \u2026 mais \u00e7a, \u00e7a ne\ngagne pas des sous !<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez achet\u00e9 des billets sur le site de Fnac Spectacles ; quelques jours avant le concert, vous recevez un mail vous avertissant : \u00ab Vous nous avez fait confiance pour acheter vos billets pour votre \u00e9v\u00e9nement. Nous vous en remercions, et tenons \u00e0 vous accompagner jusqu’au…<\/p>\n","protected":false},"author":2,"featured_media":26170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[401],"tags":[423,231],"yoast_head":"\nLe marketing par les nuls #3 : Fnac Spectacles - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-3-fnac-spectacles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing par les nuls #3 : Fnac Spectacles - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Vous avez achet\u00e9 des billets sur le site de Fnac Spectacles ; quelques jours avant le concert, vous recevez un mail vous avertissant : \u00ab Vous nous avez fait confiance pour acheter vos billets pour votre \u00e9v\u00e9nement. 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Tout commence par la commande d\u2019un ordinateur le 4 Juillet dernier, \u00ab\u00a0Date de livraison estim\u00e9e : Le samedi 08 juillet 2017\u00a0\u00bb en point relais Relais Colis\u00a0: j\u2019aurais d\u00fb me m\u00e9fier, avec Relais Colis, c\u2019est probl\u00e8mes garantis. 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