{"id":26161,"date":"2020-03-11T16:20:53","date_gmt":"2020-03-11T16:20:53","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26161"},"modified":"2020-03-11T16:20:54","modified_gmt":"2020-03-11T16:20:54","slug":"le-marketing-par-les-nuls-2-tomtom","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/","title":{"rendered":"Le marketing par les nuls #2 : TomTom"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

En ces temps o\u00f9 m\u00e9dias et\nassociations de consommateurs d\u00e9noncent, parfois violemment, l\u2019obsolescence programm\u00e9e,\nTomTom<\/strong> r\u00e9ussit \u00e0 m\u2019envoyer un mail\npour m\u2019annoncer : \u00ab Votre GPS\nactuel est incompatible avec la derni\u00e8re mise \u00e0 jour de carte TomTom \u00bb<\/em>\n\u2026 sympa !<\/p>\n\n\n\n

Rien d\u2019ill\u00e9gal \u00e0 cela, comme le\nsouligne Hop<\/a> \u00e0 qui j\u2019ai fait\nsuivre leur mail : \u00ab Aujourd’hui,\nforce est de constater que la loi encadre peu le num\u00e9rique et plus particuli\u00e8rement\nle logiciel [\u2026] On pourrait \u00e9ventuellement appeler ceci de l’obsolescence\nlogicielle indirecte, qui n’est pas punie par la loi car il s’agit d’un\nprobl\u00e8me syst\u00e9mique dans le num\u00e9rique \u00bb<\/em> \u2026<\/p>\n\n\n\n

Heureusement, TomTom a la solution :\n\u00ab Votre appareil fonctionnera\ntoujours parfaitement, mais vous ne pourrez plus acheter de mise \u00e0 jour de\ncarte \u00bb<\/em> \u2026 ce qui signifie en d\u2019autres termes qu\u2019il ne me servira qu\u2019\u00e0\nme perdre dans les m\u00e9andres des nouvelles rues et autres sens uniques invers\u00e9s !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Mais \u00ab si vous consid\u00e9rez qu’il est temps de remplacer votre GPS\nTomTom, vous pouvez consulter ci-dessous les informations sur nos nouveaux\nproduits \u00bb<\/em> \u2026 et de me renvoyer vers le site avec une 1\u00e8re<\/sup>\noffre \u00e0 \u2026 263,96\u20ac<\/em> ! Sympa, non ?<\/p>\n\n\n\n

Exp\u00e9rience client d\u00e9sastreuse d\u2019une\nmarque qui donne l\u2019impression de se moquer ouvertement de ses utilisateurs\nquand on peut ais\u00e9ment se passer d\u2019elle en utilisant le GPS de son Smartphone si\nl\u2019on ne dispose pas d\u00e9j\u00e0 d\u2019un GPS int\u00e9gr\u00e9 dans son tableau de bord ! <\/p>\n\n\n\n

Encore une fois, TomTom ne se situe pas dans l\u2019ill\u00e9galit\u00e9\u00a0; mais la marque se montre outrageusement peu respectueuse de l\u2019\u00e9thique montante \u2013 du moins, tient-elle un discours plut\u00f4t caricatural\u00a0: \u00ab\u00a0Vous nous avez fait confiance, il est temps de passer \u00e0 nouveau \u00e0 la caisse\u00a0\u00bb<\/em>\u00a0! <\/p>\n\n\n\n

Juste du marketing \u2013 et de la\ncommunication \u2013 par les nuls. <\/p>\n","protected":false},"excerpt":{"rendered":"

En ces temps o\u00f9 m\u00e9dias et associations de consommateurs d\u00e9noncent, parfois violemment, l\u2019obsolescence programm\u00e9e, TomTom r\u00e9ussit \u00e0 m\u2019envoyer un mail pour m\u2019annoncer : \u00ab Votre GPS actuel est incompatible avec la derni\u00e8re mise \u00e0 jour de carte TomTom \u00bb \u2026 sympa ! Rien d\u2019ill\u00e9gal \u00e0 cela, comme le souligne…<\/p>\n","protected":false},"author":2,"featured_media":26162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[401],"tags":[411,408],"yoast_head":"\nLe marketing par les nuls #2 : TomTom - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing par les nuls #2 : TomTom - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"En ces temps o\u00f9 m\u00e9dias et associations de consommateurs d\u00e9noncent, parfois violemment, l\u2019obsolescence programm\u00e9e, TomTom r\u00e9ussit \u00e0 m\u2019envoyer un mail pour m\u2019annoncer : \u00ab Votre GPS actuel est incompatible avec la derni\u00e8re mise \u00e0 jour de carte TomTom \u00bb \u2026 sympa ! Rien d\u2019ill\u00e9gal \u00e0 cela, comme le souligne...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-11T16:20:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-11T16:20:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"418\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1\",\"width\":418,\"height\":480},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/\",\"name\":\"Le marketing par les nuls #2 : TomTom - Marketing is Dead\",\"isPartOf\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#primaryimage\"},\"datePublished\":\"2020-03-11T16:20:53+00:00\",\"dateModified\":\"2020-03-11T16:20:54+00:00\",\"author\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le marketing par les nuls #2 : TomTom\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le marketing par les nuls #2 : TomTom - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/","og_locale":"fr_FR","og_type":"article","og_title":"Le marketing par les nuls #2 : TomTom - Marketing is Dead","og_description":"En ces temps o\u00f9 m\u00e9dias et associations de consommateurs d\u00e9noncent, parfois violemment, l\u2019obsolescence programm\u00e9e, TomTom r\u00e9ussit \u00e0 m\u2019envoyer un mail pour m\u2019annoncer : \u00ab Votre GPS actuel est incompatible avec la derni\u00e8re mise \u00e0 jour de carte TomTom \u00bb \u2026 sympa ! Rien d\u2019ill\u00e9gal \u00e0 cela, comme le souligne...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/","og_site_name":"Marketing is Dead","article_published_time":"2020-03-11T16:20:53+00:00","article_modified_time":"2020-03-11T16:20:54+00:00","og_image":[{"width":418,"height":480,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"https:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1","width":418,"height":480},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/","name":"Le marketing par les nuls #2 : TomTom - Marketing is Dead","isPartOf":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#primaryimage"},"datePublished":"2020-03-11T16:20:53+00:00","dateModified":"2020-03-11T16:20:54+00:00","author":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-2-tomtom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Le marketing par les nuls #2 : TomTom"}]},{"@type":"Person","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/ane_g.jpg?fit=418%2C480&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6NX","jetpack-related-posts":[{"id":26595,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/","url_meta":{"origin":26161,"position":0},"title":"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0!","date":"19 septembre 2022","format":"gallery","excerpt":"Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d'aides auditives\u00a0: rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026 Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom\u00a0: r\u00e9guli\u00e8rement la marque proposait une mise\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26473,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/merci-le-marketing\/","url_meta":{"origin":26161,"position":1},"title":"Merci le Marketing","date":"14 septembre 2021","format":"gallery","excerpt":"Si d\u00e8s 1935, l\u2019American Marketing Association d\u00e9finissait le Marketing de l\u2019offre, il fallut attendre \u2026 1985 pour passer au Marketing de la demande et 2004 pour qu\u2019on parle de Relation clients\u00a0! Puis le WWW a tout bouscul\u00e9 et acc\u00e9l\u00e9r\u00e9, ce que dans ses deux Manifestes de 2013, puis 2020, le\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/ZOE_0037.jpg?fit=533%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25490,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/no-data\/","url_meta":{"origin":26161,"position":2},"title":"No Data","date":"17 septembre 2017","format":"gallery","excerpt":"Jean-Paul Aimetti, Professeur \u00e9m\u00e9rite au CNAM et Membre de l\u2019Acad\u00e9mie des Sciences Commerciales, etc., vient de publier NO DATA Quelle libert\u00e9 dans un monde num\u00e9rique\u00a0? MarketingIsDead\u00a0: Ce titre, No Data, n\u2019est pas sans rappeler No Logo de la journaliste canadienne Naomi Klein, paru en 2000 et qui se voulait un\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/09\/Jean-Paul-Aimetti.jpg?fit=430%2C450&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26169,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-3-fnac-spectacles\/","url_meta":{"origin":26161,"position":3},"title":"Le marketing par les nuls #3 : Fnac Spectacles","date":"13 mars 2020","format":"gallery","excerpt":"Vous avez achet\u00e9 des billets sur le site de Fnac Spectacles ; quelques jours avant le concert, vous recevez un mail vous avertissant\u00a0: \u00ab\u00a0Vous nous avez fait confiance pour acheter vos billets pour votre \u00e9v\u00e9nement. Nous vous en remercions, et tenons \u00e0 vous accompagner jusqu'au bout de l'exp\u00e9rience. Retrouvez toutes\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Morcheeba.jpg?fit=600%2C889&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26134,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-1-rossignol\/","url_meta":{"origin":26161,"position":4},"title":"Le marketing par les nuls #1 : Rossignol","date":"17 f\u00e9vrier 2020","format":"gallery","excerpt":"Le marketing pour les nuls existe, ouvrage de vulgarisation parmi d\u2019autres, tout comme l\u2019excellent Le marketing expliqu\u00e9 \u00e0 ma m\u00e8re de mon ami Morald Chibout\u00a0; la s\u00e9rie de papiers que j\u2019inaugure ne vise inversement qu\u2019\u00e0 illustrer le marketing \u2013 si l\u2019on peut utiliser encore ici le terme \u2013 quelque peu\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/02\/rossignol.jpg?fit=661%2C496&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26196,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-4-qonto\/","url_meta":{"origin":26161,"position":5},"title":"Le marketing par les nuls #4 : Qonto","date":"9 juin 2020","format":"gallery","excerpt":"Il n\u2019y a pas de raison pour que les startups ne soient pas \u00e0 l\u2019honneur dans cette rubrique\u00a0! Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26161"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26161"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26161\/revisions"}],"predecessor-version":[{"id":26164,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26161\/revisions\/26164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26162"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}