{"id":26103,"date":"2020-01-28T09:28:38","date_gmt":"2020-01-28T09:28:38","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26103"},"modified":"2020-01-28T09:28:40","modified_gmt":"2020-01-28T09:28:40","slug":"marketing-du-ridicule-hyundai","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-du-ridicule-hyundai\/","title":{"rendered":"Marketing du ridicule : Hyundai"},"content":{"rendered":"\n

Certains marketers, certaines\nentreprises, en agissant de mani\u00e8re h\u00e2tive et d\u00e9sordonn\u00e9e, pouss\u00e9e par le seul\nsoucis d\u2019une \u00ab efficacit\u00e9 \u00bb<\/em>\n\u00e0 tr\u00e8s court terme \u2013 terme que je prends bien soin de mettre entre guillemets \u2013\nse retrouvent parfois, voire souvent, dans des situations ridicules.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Je commencerai cette nouvelle\nrubrique par le cas Hyundai Motor France<\/strong>,\nqui vient de m\u2019adresser un mail \u2013 non sollicit\u00e9 comme 90% de ceux que je re\u00e7ois\nmalgr\u00e9 le RGPD \u2013 me saluant en ces termes :<\/p>\n\n\n\n

\u00ab Bonjour\nisabel ***, vous recevez ce mail car vous \u00eates abonn\u00e9 avec l’adresse \u2026 \u00bb<\/em> : l\u2019adresse mail est bien la\nmienne, et j\u2019ai cach\u00e9 le nom de famille de la d\u00e9nomm\u00e9e Isabel, que je ne connais\naucunement par ailleurs \u2026 et qui n\u2019a m\u00eame pas droit \u00e0 une majuscule !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Il est \u00e9vident que la base de\ndonn\u00e9es n\u2019est pas conforme au RGPD : il est clair que je n\u2019aurais jamais\nconfirm\u00e9 souhaiter recevoir des courriels adress\u00e9s \u00e0 une dame que je ne connais\npas, m\u00eame si on me pr\u00e9cise de mani\u00e8re mensong\u00e8re : \u00ab Vous b\u00e9n\u00e9ficiez de cette offre car vous etes inscrit sur le\nreseau Canal-VIP et offres partenaires \u00bb<\/em> \u2026 les accents qui manquent,\n\u00e7a sent le spammeur.<\/p>\n\n\n\n

D\u2019ailleurs, il suffit de taper Canal-VIP<\/strong> sur le 1er<\/sup> moteur\nde recherche venu pour que spammeur.com<\/a> vous\nle signale aussit\u00f4t comme tel \u2013 \u00e0 ne pas confondre avec le site espagnol de canalvip.tv<\/a> : les spammeurs aiment bien\nentretenir la confusion.<\/p>\n\n\n\n

canalvip.fr<\/a>\nappartient \u00e0 la soci\u00e9t\u00e9 AzurInteractive<\/strong>,\nbas\u00e9e \u00e0 Montpellier et tr\u00e8s bien r\u00e9f\u00e9renc\u00e9e \u00e9galement sur iboutix.no-ip.info\/spam<\/a>,\nsite d\u00e9non\u00e7ant \u00e9galement les spammeurs.    <\/p>\n\n\n\n

Les spammeurs sont connus pour utiliser\ndes bases de donn\u00e9es non seulement peu respectueuses de la loi, mais \u00e9galement\nbien pourries, siphonnant de ci, de l\u00e0 des adresses pour les gonfler : d\u2019o\u00f9\nla non correspondance entre noms et adresses.<\/p>\n\n\n\n

Et le risque pour des soci\u00e9t\u00e9s comme\nHyundai de para\u00eetre compl\u00e8tement ridicules que dans le cas pr\u00e9sent \u2026 ce\nqui ne serait pas le cas si elles respectaient la loi et l\u2019\u00e9thique de la\nprofession ; bref, le directeur marketing de Hyundai Motor France ferait\ncorrectement son job, il ne couvrirait pas sa soci\u00e9t\u00e9 de ridicule.<\/p>\n","protected":false},"excerpt":{"rendered":"

Certains marketers, certaines entreprises, en agissant de mani\u00e8re h\u00e2tive et d\u00e9sordonn\u00e9e, pouss\u00e9e par le seul soucis d\u2019une \u00ab efficacit\u00e9 \u00bb \u00e0 tr\u00e8s court terme \u2013 terme que je prends bien soin de mettre entre guillemets \u2013 se retrouvent parfois, voire souvent, dans des situations ridicules. Je commencerai…<\/p>\n","protected":false},"author":2,"featured_media":26104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[394],"tags":[395,304,275],"yoast_head":"\nMarketing du ridicule : Hyundai - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-du-ridicule-hyundai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing du ridicule : Hyundai - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Certains marketers, certaines entreprises, en agissant de mani\u00e8re h\u00e2tive et d\u00e9sordonn\u00e9e, pouss\u00e9e par le seul soucis d\u2019une \u00ab efficacit\u00e9 \u00bb \u00e0 tr\u00e8s court terme \u2013 terme que je prends bien soin de mettre entre guillemets \u2013 se retrouvent parfois, voire souvent, dans des situations ridicules. 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Car si tous se doivent de vous informer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement \u2026 et d\u2019autres vous imposent un immense\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26064,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-rgpd-ils-sen-foutent-un-peu-tous\/","url_meta":{"origin":26103,"position":1},"title":"Le RGPD, ils s\u2019en foutent un peu tous !","date":"22 novembre 2019","format":"gallery","excerpt":"\u00ab\u00a0Les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l'insertion de traceurs. Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb, dixit la Cnil.\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25219,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/solution-de-prospection\/","url_meta":{"origin":26103,"position":2},"title":"Solution de prospection","date":"18 novembre 2016","format":false,"excerpt":"Qu\u2019y a-t-il de pire que d\u2019\u00eatre mauvais \u2026 sinon que d\u2019\u00eatre mauvais et impudent\u00a0? Il y a quelques jours, je re\u00e7ois un mail m\u2019invitant \u00e0 participer \u00e0 un \u00ab\u00a0webinar live exceptionnel\u00a0\u00bb bas\u00e9 sur \u00ab\u00a0l\u2019analyse de 500 000 emails de prospection envoy\u00e9s par les commerciaux en France\u00a0\u00bb pour m\u2019apprendre \u00ab\u00a0ce qui\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/IMAG1036.jpg?fit=1200%2C679&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25647,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/rgpd-explique-a-boss\/","url_meta":{"origin":26103,"position":3},"title":"Le RGPD expliqu\u00e9 \u00e0 mon Boss","date":"15 janvier 2018","format":"gallery","excerpt":"Le RGPD va certainement occasionner bien des cauchemars \u00e0 de nombreux managers et repr\u00e9sente tout aussi certainement un magnifique source de profits pour les avocats et autres conseils juridiques. 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