{"id":26094,"date":"2019-12-19T09:09:46","date_gmt":"2019-12-19T09:09:46","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26094"},"modified":"2019-12-19T09:09:48","modified_gmt":"2019-12-19T09:09:48","slug":"imaginer-lassurance-de-demain-acte-2","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/imaginer-lassurance-de-demain-acte-2\/","title":{"rendered":"Imaginer l\u2019assurance de demain : acte 2."},"content":{"rendered":"\n<p>Le Think Tank <a href=\"http:\/\/demainlassurance.blogspirit.com\/\">Demain l\u2019Assurance<\/a> s\u2019est\nfix\u00e9 pour objectif d\u2019imaginer le r\u00f4le soci\u00e9tal et les missions de l\u2019Assurance\nau cours des prochaines d\u00e9cennies.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"26095\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/imaginer-lassurance-de-demain-acte-2\/acte-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?fit=1632%2C1689&amp;ssl=1\" data-orig-size=\"1632,1689\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.9&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-A510F&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1562171692&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Acte 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?fit=290%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?fit=989%2C1024&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=312%2C323\" alt=\"\" class=\"wp-image-26095\" width=\"312\" height=\"323\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=989%2C1024&amp;ssl=1 989w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=290%2C300&amp;ssl=1 290w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=768%2C795&amp;ssl=1 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=700%2C724&amp;ssl=1 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=1100%2C1138&amp;ssl=1 1100w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?resize=1320%2C1366&amp;ssl=1 1320w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?w=1632&amp;ssl=1 1632w\" sizes=\"(max-width: 312px) 100vw, 312px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>La 1\u00e8re \u00e9tape a consist\u00e9, le 28 mai\ndernier, \u00e0 analyser des \u00e9volutions soci\u00e9tales r\u00e9centes et le d\u00e9cryptage des\ntendances qui feront les march\u00e9s et les consommateurs de demain : transition\n\u00e9nerg\u00e9tique, digitalisation, environnement et changement climatique, cyber-risques\net IA, nouveaux comportement et croissance des besoins de protection \u2026<\/p>\n\n\n\n<p>L\u2019Atelier Conf\u00e9rence du <strong>28 janvier<\/strong> prochain constituera l\u2019Acte\n2 des r\u00e9flexions et permettra d\u2019aborder ce que la profession de l\u2019Assurance\npeut proposer dans le cadre des besoins de demain et quels mod\u00e8les de relation\navec le client pr\u00e9vaudront.<\/p>\n\n\n\n<p>Cet apr\u00e8s-midi s\u2019organisera en 2\nparties :<\/p>\n\n\n\n<ul><li>Pr\u00e9sentation des r\u00e9flexions du Think\nTank par ses membres,<\/li><li>Table Ronde avec des repr\u00e9sentants\ndu monde de l\u2019Assurance.<\/li><\/ul>\n\n\n\n<p>Avec la participation, notamment, de\n:<\/p>\n\n\n\n<ul><li>Olivier Blandin, Pr\u00e9sident \u2013 Accrma<\/li><li>Jean-Pierre Daniel, Pr\u00e9sident- Vigie<\/li><li>Natacha Minasso, Directrice\nPartenariats \u2013 Chubb<\/li><li>Fran\u00e7ois Laurent \u2013 Consumer Insight<\/li><li>Christian Parmentier, Pr\u00e9sident \u2013\nDemain L\u2019Assurance<\/li><li>Philippe Picard, Directeur Relations\nAdh\u00e9rents &amp; Pilotage Projets \u2013 Mgen<\/li><li>Christophe Rougon, Responsable\nRelation Client \u2013 Macif<\/li><li>Denis Thaeder, Chief Mission Officer\n\u2013 La Parisienne<\/li><\/ul>\n\n\n\n<p><strong>Lieu\n:<\/strong> Tour Allianz One,\n1 Cours Michelet \u2013 Paris la D\u00e9fense<\/p>\n\n\n\n<p><strong>Date\n:<\/strong> 28 janvier 2020,\nde 14h30 \u00e0 17h00.<\/p>\n\n\n\n<p>Participation gratuite, sur\ninvitation : pour assister \u00e0 la conf\u00e9rence, il suffit d\u2019envoyer vos coordonn\u00e9es\npar mail \u00e0 : <a href=\"mailto:contact@demainlassurance.org\">contact@demainlassurance.org<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"26096\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/imaginer-lassurance-de-demain-acte-2\/logo_demain-lassurance_5-copie\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?fit=893%2C209&amp;ssl=1\" data-orig-size=\"893,209\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Logo_Demain-lAssurance_5-Copie\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?fit=300%2C70&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?fit=893%2C209&amp;ssl=1\" loading=\"lazy\" width=\"893\" height=\"209\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?resize=893%2C209\" alt=\"\" class=\"wp-image-26096\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?w=893&amp;ssl=1 893w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?resize=300%2C70&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?resize=768%2C180&amp;ssl=1 768w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Logo_Demain-lAssurance_5-Copie.png?resize=700%2C164&amp;ssl=1 700w\" sizes=\"(max-width: 893px) 100vw, 893px\" data-recalc-dims=\"1\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le Think Tank Demain l\u2019Assurance s\u2019est fix\u00e9 pour objectif d\u2019imaginer le r\u00f4le soci\u00e9tal et les missions de l\u2019Assurance au cours des prochaines d\u00e9cennies. La 1\u00e8re \u00e9tape a consist\u00e9, le 28 mai dernier, \u00e0 analyser des \u00e9volutions soci\u00e9tales r\u00e9centes et le d\u00e9cryptage des tendances qui feront&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[180],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Imaginer l\u2019assurance de demain : acte 2. - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/imaginer-lassurance-de-demain-acte-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imaginer l\u2019assurance de demain : acte 2. - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le Think Tank Demain l\u2019Assurance s\u2019est fix\u00e9 pour objectif d\u2019imaginer le r\u00f4le soci\u00e9tal et les missions de l\u2019Assurance au cours des prochaines d\u00e9cennies. 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Quel r\u00f4le soci\u00e9tal jouera-t-elle au cours des prochaines d\u00e9cennies, quelles seront ses missions\u00a0? Telles sont \u2013 entre autres \u2013 les questions auxquelles s\u2019attache de r\u00e9pondre le nouveau Think Tank Demain l\u2019assurance. 1\u00e8re \u00e9tape le 28 mai prochain\u00a0: l\u2019analyse des \u00e9volutions soci\u00e9tales r\u00e9centes et le d\u00e9cryptage\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?fit=600%2C450&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26113,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":26094,"position":1},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26108,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-1\/","url_meta":{"origin":26094,"position":2},"title":"Les Fran\u00e7ais, leurs budgets et les marques #1","date":"30 janvier 2020","format":"gallery","excerpt":"1\u00e8re partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Les in\u00e9galit\u00e9s, ce ne sont pas que des chiffres\u00a0! Selon une \u00e9tude r\u00e9alis\u00e9e par le Centre Kantar sur le Futur de l'Europe[1], pour les Fran\u00e7ais \u2013 mais aussi les\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25013,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/wizzas-lassurance-entre-enfin-dan-s\/","url_meta":{"origin":26094,"position":3},"title":"Avec Wizzas, l&rsquo;assurance entre enfin dans consommation collaborative","date":"25 avril 2016","format":false,"excerpt":"La consommation collaborative arriverait-elle enfin dans l\u2019assurance en France ? Rencontre avec Thierry Delcupe, le fondateur de Wizzas. MarketingIsDead\u00a0: Thierry, tu as fond\u00e9 Wizzas : en deux mots, c\u2019est quoi, Wizzas ? Thierry Delcupe\u00a0: WIZZAS.COM est la premi\u00e8re plate-forme digitale d'achat group\u00e9 en assurance. WIZZAS.COM s'adresse autant aux particuliers qu'aux\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/04\/DELCUPE-e1462184747957.jpg?fit=443%2C443&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25372,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lassurance\/","url_meta":{"origin":26094,"position":4},"title":"La fin de l\u2019assurance","date":"28 mars 2017","format":"gallery","excerpt":"La mutualisation des risques se situe \u00e0 la base de toutes assurances, mutuelles ou priv\u00e9es, peu importe\u00a0: ainsi d\u00e8s 1815, les Veuves \u00e9cossaises, c\u00e9l\u00e8bre mutuelle d\u2019Edimbourg, avait pour vocation d\u2019assurer solidairement la subsistance des femmes ayant perdu pr\u00e9matur\u00e9ment leur \u00e9poux. Aujourd\u2019hui on conna\u00eet \u00e0 peu pr\u00e8s le nombre d\u2019accidents qui\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Accident.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24789,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-assureurs-face-a-la-consommation-collaborative-3\/","url_meta":{"origin":26094,"position":5},"title":"Les assureurs face \u00e0 la consommation collaborative.","date":"22 novembre 2013","format":false,"excerpt":"Le 5 Novembre dernier, le LAB organisait une matin\u00e9e sur le th\u00e8me : Le d\u00e9veloppement de la consommation collaborative, quels impacts sur l'Assurance et Services Financiers ?Cette r\u00e9union s\u2019est achev\u00e9e par une table ronde r\u00e9unissant quelques professionnels de l\u2019assurance et de la consommation collaborative, qui reformulent ici leurs r\u00e9ponses.Aujourd\u2019hui, entretien\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26094"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26094"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26094\/revisions"}],"predecessor-version":[{"id":26097,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26094\/revisions\/26097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26095"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}