{"id":26076,"date":"2019-12-05T10:23:06","date_gmt":"2019-12-05T10:23:06","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26076"},"modified":"2019-12-05T10:23:07","modified_gmt":"2019-12-05T10:23:07","slug":"intelligence-artificielle-ou-intelligence-amplifiee-par-la-technologie","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-amplifiee-par-la-technologie\/","title":{"rendered":"Intelligence artificielle ou intelligence amplifi\u00e9e par la technologie ?"},"content":{"rendered":"\n

Fran\u00e7ois<\/strong> et Chantal Cazals<\/strong> viennent de publier : Intelligence\nartificielle, l\u2019intelligence amplifi\u00e9e par la technologie<\/a><\/em> ; rencontre avec\nFran\u00e7ois Cazals<\/a>.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

MarketingIsDead :\n<\/strong>Entre\nfantasmes et r\u00e9alit\u00e9, en deux mots, o\u00f9 en est-on vraiment avec l\u2019intelligence\nartificielle aujourd\u2019hui ?<\/em><\/p>\n\n\n\n

Fran\u00e7ois<\/strong> Cazals :<\/strong> Il y a une v\u00e9ritable ambigu\u00eft\u00e9 s\u00e9mantique qui g\u00e9n\u00e8re\nces fantasmes : le fait de parler d\u2019intelligence, alors que le sujet est celui\nd\u2019algorithmes math\u00e9matiques qui traitent de grandes quantit\u00e9s de donn\u00e9es, gr\u00e2ce\n\u00e0 la puissance des ordinateurs actuels.<\/p>\n\n\n\n

Aujourd\u2019hui, l\u2019essentiel des\napplications fonctionne gr\u00e2ce \u00e0 de l\u2019apprentissage automatique (Machine\nLearning). L\u2019analyse de donn\u00e9es du pass\u00e9 permet d\u2019identifier une r\u00e8gle\nmath\u00e9matique qui est appliqu\u00e9e aux donn\u00e9es du pr\u00e9sent. Nous sommes tr\u00e8s loin\nd\u2019une intelligence humaine, elle-m\u00eame toujours tr\u00e8s myst\u00e9rieuse pour les\nscientifiques. <\/p>\n\n\n\n

L\u2019apprentissage profond (Deep\nLearning) permet effectivement des traitements calculatoires spectaculaires et\ndes classifications automatiques de donn\u00e9es. N\u00e9anmoins, la qualit\u00e9 des\nr\u00e9sultats obtenus d\u00e9pend essentiellement de la qualit\u00e9 des donn\u00e9es d\u2019entr\u00e9e et\ndu discernement des humains \u2026<\/p>\n\n\n\n

 MarketingIsDead :\n<\/strong>Bien souvent les startups mettent en\navant une intelligence artificielle qui se r\u00e9sume en fait \u00e0 quelques\nalgorithmes un peu pauvres : \u00e0 quand une v\u00e9ritable intelligence artificielle\ndans notre quotidien ?<\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Fran\u00e7ois<\/strong> Cazals :<\/strong> C\u2019est le v\u00e9ritable paradoxe. En fait, l\u2019intelligence\nartificielle est d\u00e9j\u00e0 partout, et depuis assez longtemps, mais de mani\u00e8re\npratiquement invisible.<\/p>\n\n\n\n

La reconnaissance de caract\u00e8res\n\u00e9crits sur une enveloppe, dans un centre de tri du courrier : intelligence\nartificielle.<\/p>\n\n\n\n

Le filtre anti spam de notre\nmessagerie \u00e9lectronique : intelligence artificielle.<\/p>\n\n\n\n

L\u2019application de guidage GPS qui\ns\u2019adapte en fonction du trafic : intelligence artificielle.<\/p>\n\n\n\n

Nous pourrions multiplier les\nexemples.<\/p>\n\n\n\n

En fait, les v\u00e9ritables op\u00e9rateurs\nde l\u2019IA sont marginalement des startups, mais plut\u00f4t les entreprises g\u00e9antes\nam\u00e9ricaines et chinoises : Amazon, Microsoft, Google ou Alibaba. Ils\nd\u00e9veloppement des activit\u00e9s mondiales de services informatiques (Cloud) qui\nint\u00e8grent d\u00e9j\u00e0 des applications d\u2019IA pr\u00eates \u00e0 l\u2019usage et des ressources de\ncalcul \u00e9conomiques, \u00e0 la demande.<\/p>\n\n\n\n

MarketingIsDead :\n<\/strong>Dans\nde 3\u00e8me volume de la trilogie Le Probl\u00e8me \u00e0 trois corps, Cixin Liu \u00e9crit :\n\u00ab Il y avait un autre choix : transf\u00e9rer le contr\u00f4le du syst\u00e8me de\ndissuasion \u00e0 une intelligence artificielle. Cette id\u00e9e fut finalement abandonn\u00e9e.\nConfier la destin\u00e9e de deux mondes \u00e0 des machines \u00e9tait une chose terrifiante,\nd\u2019autant que certaines simulations montraient que le taux de jugement correct\nde l\u2019IA face \u00e0 des situations complexes \u00e9tait encore plus bas que pour les\nhumains \u00bb \u2026 pourtant le livre, publi\u00e9 en 2010, nous transporte dans un\nfutur assez lointain \u2026<\/em><\/p>\n\n\n\n

Fran\u00e7ois<\/strong> Cazals :<\/strong> En fait, nous sommes aujourd\u2019hui tr\u00e8s loin\nd\u2019abandonner nos choix essentiels \u00e0 l\u2019IA. S\u2019il est vrai que sur des actions\nbasiques (trouver le meilleur chemin lorsque nous sommes en voiture), cela peut\n\u00eatre le cas, c\u2019est impossible \u00e0 imaginer dans des activit\u00e9s tr\u00e8s sensibles. <\/p>\n\n\n\n

Je peux en t\u00e9moigner personnellement\nsur le sujet de la s\u00e9curit\u00e9 publique. Engag\u00e9 comme officier de la r\u00e9serve\ncitoyenne et de s\u00e9curit\u00e9, j\u2019ai l\u2019opportunit\u00e9 de participer aux r\u00e9flexions de la\nGendarmerie Nationale sur les sujets de sa Data strat\u00e9gie. Il est inimaginable\nde laisser des machines d\u00e9cider \u00e0 la place des professionnels, dans des\ncontextes op\u00e9rationnels o\u00f9 les d\u00e9cisions doivent \u00eatre prises en temps r\u00e9el. <\/p>\n\n\n\n

Le nouveau directeur g\u00e9n\u00e9ral, le\ng\u00e9n\u00e9ral d\u2019arm\u00e9e Christian Rodriguez affirmait ainsi, il y a quelque jours, face\naux officier en formation : \u00ab Un chef, il\n\u00e9coute, il comprend, il d\u00e9cide et il agit ! Il n\u2019existe pas d\u2019algorithme pour\nfaire ce m\u00e9tier : tout repose sur l\u2019humain \u00bb.<\/em><\/p>\n\n\n\n

Je partage tout \u00e0 fait cette\nposition : quand on parle d\u2019intelligence artificielle, il faut comprendre des\ntechnologies d\u2019aide \u00e0 la compr\u00e9hension, \u00e0 la d\u00e9cision ou d\u2019automatisation, au\nservice des humains. Pour ma part, je pr\u00e9f\u00e8re parler d\u2019intelligence humaine\namplifi\u00e9e par la technologie.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fran\u00e7ois et Chantal Cazals viennent de publier : Intelligence artificielle, l\u2019intelligence amplifi\u00e9e par la technologie ; rencontre avec Fran\u00e7ois Cazals. MarketingIsDead : Entre fantasmes et r\u00e9alit\u00e9, en deux mots, o\u00f9 en est-on vraiment avec l\u2019intelligence artificielle aujourd\u2019hui ? Fran\u00e7ois Cazals : Il y a une v\u00e9ritable ambigu\u00eft\u00e9 s\u00e9mantique…<\/p>\n","protected":false},"author":2,"featured_media":26078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[389,390],"yoast_head":"\nIntelligence artificielle ou intelligence amplifi\u00e9e par la technologie ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/intelligence-artificielle-ou-intelligence-amplifiee-par-la-technologie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligence artificielle ou intelligence amplifi\u00e9e par la technologie ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Fran\u00e7ois et Chantal Cazals viennent de publier : Intelligence artificielle, l\u2019intelligence amplifi\u00e9e par la technologie ; rencontre avec Fran\u00e7ois Cazals. 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