{"id":26030,"date":"2019-10-07T08:18:22","date_gmt":"2019-10-07T08:18:22","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=26030"},"modified":"2019-10-07T08:18:23","modified_gmt":"2019-10-07T08:18:23","slug":"qwant-maps-bien-plus-sur-que-google-maps","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/qwant-maps-bien-plus-sur-que-google-maps\/","title":{"rendered":"Qwant Maps, bien plus s\u00fbr que Google Maps"},"content":{"rendered":"\n

\u00ab Break up big tech \u00bb<\/em>, annoncent de gigantesques panneaux\n\u00e0 San Francisco, sign\u00e9s Elizabeth Warren<\/em>,\nla candidate \u2013 visitez son site<\/a> officiel \u2013 \u00e0 l\u2019investiture\nd\u00e9mocrate \u00e0 la Maison Blanche \u2026 et pourtant les D\u00e9mocrates am\u00e9ricains sont loin\nde constituer de sanguinaires gauchistes !<\/p>\n\n\n\n

Selon un sondage YouGov<\/a>, 2 Am\u00e9ricains sur 3 se d\u00e9clarent\nfavorable au d\u00e9mant\u00e8lement de compagnies comme Amazon and Google \u2013 on ne parle\nplus de GAFA mais de \u00ab big\ntech \u00bb<\/em>\nd\u00e9sormais \u2013 et ce chiffre varie peu d\u2019un \u00e9lectorat \u00e0 l\u2019autre puisque l\u2019on passe\nde 63% de favorables chez les D\u00e9mocrates \u00e0 60% chez les R\u00e9publicains<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Bref la tr\u00e8s grande majorit\u00e9 des\nAm\u00e9ricains \u2013 comme des Europ\u00e9ens \u2013 d\u00e9teste les GAFA \u2026 mais se montre souvent\ntotalement incapable de s\u2019en passer : qui va renoncer \u00e0 son GMail et\nsurtout au moteur de recherche de Google ?<\/p>\n\n\n\n

Il y a bien Opera<\/strong>, navigateur tr\u00e8s discret puisqu\u2019int\u00e9grant un VPN gratuit et\nillimit\u00e9 \u2013 et que j\u2019utilise de plus en plus \u2013 et Qwant<\/strong>, \u00ab le moteur de\nrecherche qui respecte votre vie priv\u00e9e \u00bb<\/em> \u2026 mais franchement, c\u2019est\nsympa, l\u2019id\u00e9e, mais en termes d\u2019efficacit\u00e9, d\u2019ergonomie, de \u2026 : bref, on\nd\u00e9teste Google, mais comme c\u2019est le meilleur \u2026<\/p>\n\n\n\n

Pourtant, que c\u2019est agr\u00e9able de\npouvoir d\u00e9couvrir des r\u00e9sultats qui ne sont pas d\u00e9pendant du SEA \u2026 car il y a\nbien longtemps que les r\u00e9sultats Google doivent autant sinon plus au SEA qu\u2019au\nSEO \u2013 du moins, quand il y a du fric \u00e0 r\u00e9cup\u00e9rer !<\/p>\n\n\n\n

Mais surtout, les gens derri\u00e8re Qwant<\/strong> se pr\u00e9occupe plus de qualit\u00e9 que\nde business, ce qui explique que contrairement \u00e0 Google Maps, Qwant Maps ne\nm\u2019aurait pas envoy\u00e9 dans le d\u00e9cor en Zambie : pour ceux qui n\u2019ont pas lu\nma triste histoire, tout est l\u00e0<\/a>.<\/p>\n\n\n\n

D\u00e9monstration : je programme\nsur Google Maps et sur Qwant Maps \u2013 qui n\u2019est encore q\u2019une version \u2013 le m\u00eame\nitin\u00e9raire, de Lusaka<\/em>, capitale de la\nZambie, au Gwabi River Lodge<\/em>, ma\ndestination.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Google Maps indique deux itin\u00e9raires possibles\u00a0: celui par le Nord, o\u00f9 je me suis plant\u00e9 dans des orni\u00e8res, et totalement impraticable sinon en 4X4 \u2026 mais le plus court et le plus rapide\u00a0; et celui du Sud, 40 kilom\u00e8tres de plus\u00a0: pas \u00e0 h\u00e9siter, cap au Nord, je vais arriver \u00e0 destination pour le d\u00e9jeuner apr\u00e8s 2 heures 21 de conduite. <\/p>\n\n\n\n

2 heures 21\u00a0: juste ridicule, m\u00eame pour un excellent chauffeur, \u00e9quip\u00e9 d\u2019un excellent 4X4\u00a0!<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Qwant Maps ne propose qu\u2019une route,\npar la Sud : 2 heures 36 et 147 kilom\u00e8tres ; normal, la route du Nord\nn\u2019existe pas pour lui.<\/p>\n\n\n\n

Bref, mieux vaut faire confiance \u00e0 Qwant\nMaps qu\u2019\u00e0 Google Maps. Pourquoi ? Tout simplement parce que l\u00e0 o\u00f9 le second\nse contente de donn\u00e9es locales parfois plus que sujettes \u00e0 caution, et s\u2019amuse\nensuite \u00e0 inventer des routes, le premier se fonde sur OpenStreetMap<\/a> \u2013 \u00ab projet de cartographie qui a pour but de constituer une base de\ndonn\u00e9es g\u00e9ographiques libre du monde \u00bb<\/em>, comme le rappelle Wikip\u00e9dia<\/a>.<\/p>\n\n\n\n

On est pass\u00e9 du stade o\u00f9 des\nutopistes cherchaient \u00e0 faire comme Google, mais en moins bien, \u00e0 celui o\u00f9 des\nensembles de citoyens responsables r\u00e9ussissent \u00e0 faire r\u00e9ellement MIEUX que les\ndonneurs de le\u00e7ons suffisants de Mountain View. <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Break up big tech \u00bb, annoncent de gigantesques panneaux \u00e0 San Francisco, sign\u00e9s Elizabeth Warren, la candidate \u2013 visitez son site officiel \u2013 \u00e0 l\u2019investiture d\u00e9mocrate \u00e0 la Maison Blanche \u2026 et pourtant les D\u00e9mocrates am\u00e9ricains sont loin de constituer de sanguinaires gauchistes ! Selon un sondage…<\/p>\n","protected":false},"author":2,"featured_media":26031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[327,382],"yoast_head":"\nQwant Maps, bien plus s\u00fbr que Google Maps - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/qwant-maps-bien-plus-sur-que-google-maps\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qwant Maps, bien plus s\u00fbr que Google Maps - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"\u00ab Break up big tech \u00bb, annoncent de gigantesques panneaux \u00e0 San Francisco, sign\u00e9s Elizabeth Warren, la candidate \u2013 visitez son site officiel \u2013 \u00e0 l\u2019investiture d\u00e9mocrate \u00e0 la Maison Blanche \u2026 et pourtant les D\u00e9mocrates am\u00e9ricains sont loin de constituer de sanguinaires gauchistes ! 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Par contre, c'est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions de L'atelier, fort de mon\u2026","rel":"","context":"Dans "Consumer Insight"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24784,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pierre-bellanger-et-la-souverainete-numerique\/","url_meta":{"origin":26030,"position":1},"title":"Pierre Bellanger et La souverainet\u00e9 num\u00e9rique","date":"24 mars 2014","format":false,"excerpt":"Pierre Bellanger vient de publier La souverainet\u00e9 num\u00e9rique, un ouvrage \u00e0 la fois passionnant et d\u00e9routant, parce que par certains aspects, tr\u00e8s pessimiste\u00a0; rencontre avec le fondateur de Skyrock.MarketingIsDead : Nous sommes des nains du num\u00e9rique face aux am\u00e9ricains\u00a0! Google, Facebook, Microsoft\u00a0et quelques autres dominent l\u2019\u00e9conomie num\u00e9rique, ne nous laissant\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25536,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/spams-par-sms\/","url_meta":{"origin":26030,"position":2},"title":"Spams par SMS","date":"28 octobre 2017","format":"gallery","excerpt":"Ah\u00a0! L\u2019\u00e9thique\u00a0: tout le monde en parle \u00e0 l\u2019aube de la RGPG\u00a0! Imaginez\u00a0: jusqu\u2019\u00e0 4% d\u2019amende sur le CA mondial des contrevenants, les GAFA et autres TUNA (Tesla, Uber, Netflix, Airbnb pour ceux qui ignore encore l\u2019acronyme) vont enfin souffrir. Sauf qu\u2019il n\u2019y a pas que les \u00ab\u00a0big\u00a0\u00bb am\u00e9ricains qui\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/01-Colombo-41-Sri-Ponnambala-Vanesvara.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25665,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/magasin-digital-tres-complique\/","url_meta":{"origin":26030,"position":3},"title":"Magasin et Digital, pas tr\u00e8s compliqu\u00e9 !","date":"2 f\u00e9vrier 2018","format":"gallery","excerpt":"Petite m\u00e9saventure arriv\u00e9e \u00e0 mon copain Jean-F\u00e9lix\u00a0 Biosse Duplan, \u00e0 qui je c\u00e8de la parole \u2013 fa\u00e7on de parler, puisque nous somme sur un blog\u00a0! Enonc\u00e9 : Je voyage beaucoup et j\u2019aime \u00e7a. Pour pr\u00e9parer mes voyages, j\u2019aime bien organiser les \u00e9tapes, le calendrier g\u00e9n\u00e9ral et pour cela, j\u2019ai besoin\u2026","rel":"","context":"Dans "Les copains d'abord"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Claudius_Ptolemy-_The_World.jpg?fit=628%2C450&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24804,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ecouter-les-consommateurs-pour-ne-pas-passer-a-cote-dopportunites\/","url_meta":{"origin":26030,"position":4},"title":"Ecouter les consommateurs pour ne pas passer \u00e0 c\u00f4t\u00e9 d\u2019opportunit\u00e9s","date":"8 juin 2010","format":false,"excerpt":"D\u00e9but 2009, la c\u00e9l\u00e8bre fraise Tagada f\u00eate ses 40 ans. Pour l'occasion, son agence customise un \"school bus\" - les c\u00e9l\u00e8bres bus scolaires am\u00e9ricains jaunes - pour sillonner les rues de Paris entre le 12 et le 18 janvier, avec pour principales destinations les grandes r\u00e9dactions de la t\u00e9l\u00e9vision et\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25994,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/google-maps-un-assassin-en-puissance\/","url_meta":{"origin":26030,"position":5},"title":"Google Maps, un assassin en puissance !","date":"6 septembre 2019","format":"gallery","excerpt":"Mercredi 24 Juillet, nous quittons Lusaka, capitale de la Zambie, pour nous rendre au Gwabi River Lodge pr\u00e8s de Chirundu, l\u00e0 o\u00f9 la rivi\u00e8re Kafue se jette dans le Zamb\u00e8ze\u00a0: 113 km et 2 heures 19 de route selon Google Maps, un vraie ballade\u00a0! La premi\u00e8re heure se passe plut\u00f4t\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/09\/02-Gwabi-65.jpg?fit=468%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26030"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=26030"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26030\/revisions"}],"predecessor-version":[{"id":26034,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/26030\/revisions\/26034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/26031"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=26030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=26030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=26030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}