{"id":25975,"date":"2019-05-27T14:44:56","date_gmt":"2019-05-27T14:44:56","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25975"},"modified":"2019-05-27T14:44:57","modified_gmt":"2019-05-27T14:44:57","slug":"le-gini-ca-peut-faire-pschitt","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/","title":{"rendered":"Le Gini, \u00e7a peut faire Pschitt !"},"content":{"rendered":"\n<p>Les Fran\u00e7aise se plaignent sans\narr\u00eat&nbsp;: il gagnent de moins en moins bien leur vie dans une soci\u00e9t\u00e9 de\nmoins en moins \u00e9galitaire&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25976\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/20190526_164033\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&amp;ssl=1\" data-orig-size=\"632,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.9&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-A510F&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1558888833&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.7&quot;,&quot;iso&quot;:&quot;40&quot;,&quot;shutter_speed&quot;:&quot;0.0038910505836576&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"20190526_164033\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=300%2C228&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?resize=296%2C224\" alt=\"\" class=\"wp-image-25976\" width=\"296\" height=\"224\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?w=632&amp;ssl=1 632w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?resize=300%2C228&amp;ssl=1 300w\" sizes=\"(max-width: 296px) 100vw, 296px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Heureusement Gini est l\u00e0 pour les\nrassurer \u2026 ou du moins rassurer ceux qui ne demandent que \u00e7a&nbsp;!<\/p>\n\n\n\n<p>Quand je parle de Gini, je n\u2019\u00e9voque\npas le soda commercialis\u00e9 par le groupe Orangina Suntory, mais le <strong>coefficient de Gini<\/strong>, du nom du statisticien\nitalien Corrado Gini, utilis\u00e9 pour <em>\u00ab&nbsp;mesurer\nle niveau d&rsquo;in\u00e9galit\u00e9 de la r\u00e9partition d&rsquo;une variable dans la\npopulation&nbsp;\u00bb<\/em>, en l\u2019occurrence les revenus, dixit <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Coefficient_de_Gini\">Wikip\u00e9dia<\/a>. <\/p>\n\n\n\n<p>C\u2019est simplissime&nbsp;: <em>\u00ab&nbsp;Le coefficient de Gini est un nombre\nvariant de 0 \u00e0 1, o\u00f9 0 signifie l&rsquo;\u00e9galit\u00e9 parfaite et 1 signifie une in\u00e9galit\u00e9\nparfaite (une seule personne dispose de tous les revenus et toutes les autres\nn&rsquo;ont aucun revenu)&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p>Quand on a dit \u00e7a, n\u2019en d\u00e9plaise aux\n\u00e9conomistes orthodoxes, on a tout dit \u2026 et on n\u2019a rien dit&nbsp;! Car comme le\npr\u00e9cise Wikip\u00e9dia, il ne tient pas compte de la r\u00e9partition des revenus&nbsp;: <em>\u00ab&nbsp;Si 50 % de la population n\u2019a pas de\nrevenu et l\u2019autre moiti\u00e9 a les m\u00eames revenus, l\u2019indice de Gini sera de 0,5. On\ntrouvera le m\u00eame r\u00e9sultat de 0,5 avec la r\u00e9partition suivante, pourtant moins\nin\u00e9galitaire : 75 % de la population se partage de mani\u00e8re identique 25 % du\nrevenu global d&rsquo;une part, et d&rsquo;autre part le 25 % restant se partage de mani\u00e8re\nidentique le 75 % restant du revenu global&nbsp;\u00bb.<\/em><\/p>\n\n\n\n<p>Quand <a href=\"https:\/\/www.inegalites.fr\/L-evolution-des-inegalites-de-revenus-en-Europe\">on<\/a>\nnous ass\u00e8ne que le coefficient de Gini est pass\u00e9 en France de 0,27 \u00e0 0,29 entre\n2006 et 2016, les \u00e9conomistes peuvent gloser, selon qu\u2019ils se situent plut\u00f4t \u00e0\ngauche ou \u00e0 droite&nbsp;:<\/p>\n\n\n\n<ul><li>Que les in\u00e9galit\u00e9s se sont \u2013\nl\u00e9g\u00e8rement \u2013 creus\u00e9es dans notre pays en une dizaine d\u2019ann\u00e9es&nbsp;;<\/li><li>Mais que nous nous en sortons plut\u00f4t\nbien quand l\u2019indice est de 0,3 en moyenne en Europe, voire 0,32 au Royaume Uni \u2026\nmais de 0,25 en Finlande. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-attachment-id=\"25977\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/gini-europe\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?fit=541%2C384&amp;ssl=1\" data-orig-size=\"541,384\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Gini Europe\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?fit=300%2C213&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?fit=541%2C384&amp;ssl=1\" loading=\"lazy\" width=\"541\" height=\"384\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?resize=541%2C384\" alt=\"\" class=\"wp-image-25977\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?w=541&amp;ssl=1 541w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Gini-Europe.jpg?resize=300%2C213&amp;ssl=1 300w\" sizes=\"(max-width: 541px) 100vw, 541px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Comme l\u2019indice, rappelons-le \u00e0\nnouveau, ne tient pas compte de la r\u00e9partition des revenus&nbsp;\u2026 on ne voit\nvraiment pas quelles conclusions en tirer&nbsp;!<\/p>\n\n\n\n<p>De plus, ce bel indice ne rend\ncompte que des in\u00e9galit\u00e9s de revenus&nbsp;: ni des in\u00e9galit\u00e9s immobili\u00e8res \u2013 or\nposs\u00e9der ou non son logement principal constitue une sacr\u00e9e in\u00e9galit\u00e9,\nnotamment lors du d\u00e9part \u00e0 la retraite \u2013, ni des in\u00e9galit\u00e9s face aux soins\nm\u00e9dicaux ou \u00e0 l\u2019\u00e9ducation&nbsp;!<\/p>\n\n\n\n<p>Bref, on dispose d\u2019un bel indice,\nsynth\u00e9tique et tout, qui permet en un chiffre de d\u00e9clarer qu\u2019un pays se porte\nbien ou non en mati\u00e8re d\u2019in\u00e9galit\u00e9s \u2026 sans vraiment tenir compte de la r\u00e9alit\u00e9&nbsp;!<\/p>\n\n\n\n<p>Mais franchement, dire que le coefficient\nde Gini est pass\u00e9 en France de 0,27 \u00e0 0,29 entre 2006 et 2016, \u00e7a fait\nfranchement s\u00e9rieux&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Fran\u00e7aise se plaignent sans arr\u00eat&nbsp;: il gagnent de moins en moins bien leur vie dans une soci\u00e9t\u00e9 de moins en moins \u00e9galitaire&nbsp;! Heureusement Gini est l\u00e0 pour les rassurer \u2026 ou du moins rassurer ceux qui ne demandent que \u00e7a&nbsp;! Quand je parle de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[371,372,373],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Gini, \u00e7a peut faire Pschitt ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Gini, \u00e7a peut faire Pschitt ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les Fran\u00e7aise se plaignent sans arr\u00eat&nbsp;: il gagnent de moins en moins bien leur vie dans une soci\u00e9t\u00e9 de moins en moins \u00e9galitaire&nbsp;! 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Quand je parle de...","og_url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/","og_site_name":"Marketing is Dead","article_published_time":"2019-05-27T14:44:56+00:00","article_modified_time":"2019-05-27T14:44:57+00:00","og_image":[{"width":632,"height":480,"url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"\u00c9crit par":"FLaurent","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website","url":"https:\/\/consumerinsight.eu\/marketingisdead\/","name":"Marketing is Dead","description":"Le marketing est mort, vive le marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&ssl=1","contentUrl":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&ssl=1","width":632,"height":480},{"@type":"WebPage","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/#webpage","url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/","name":"Le Gini, \u00e7a peut faire Pschitt ! - Marketing is Dead","isPartOf":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/#primaryimage"},"datePublished":"2019-05-27T14:44:56+00:00","dateModified":"2019-05-27T14:44:57+00:00","author":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0"},"breadcrumb":{"@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/le-gini-ca-peut-faire-pschitt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/consumerinsight.eu\/marketingisdead\/"},{"@type":"ListItem","position":2,"name":"Le Gini, \u00e7a peut faire Pschitt !"}]},{"@type":"Person","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0","name":"FLaurent","image":{"@type":"ImageObject","@id":"https:\/\/consumerinsight.eu\/marketingisdead\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g","caption":"FLaurent"},"url":"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/20190526_164033.jpg?fit=632%2C480&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7oQEP-6KX","jetpack-related-posts":[{"id":26108,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-1\/","url_meta":{"origin":25975,"position":0},"title":"Les Fran\u00e7ais, leurs budgets et les marques #1","date":"30 janvier 2020","format":"gallery","excerpt":"1\u00e8re partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Les in\u00e9galit\u00e9s, ce ne sont pas que des chiffres\u00a0! 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