{"id":25969,"date":"2019-05-04T15:40:24","date_gmt":"2019-05-04T15:40:24","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25969"},"modified":"2019-05-04T15:40:26","modified_gmt":"2019-05-04T15:40:26","slug":"a-quoi-sert-le-rgpd","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/","title":{"rendered":"A quoi sert le RGPD ?"},"content":{"rendered":"\n<p>R\u00e9ponse \u00e9vidente&nbsp;: \u00e0 pas\ngrand-chose \u2026 du moins pour l\u2019internaute lambda, sinon \u00e0 se voir imposer de gigantesques\n<em>\u00ab&nbsp;banni\u00e8res vertueuses&nbsp;\u00bb<\/em> par\nde nombreux sites.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25970\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/moutons\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&amp;ssl=1\" data-orig-size=\"600,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Moutons\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=300%2C240&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?fit=600%2C480&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?resize=289%2C231\" alt=\"\" class=\"wp-image-25970\" width=\"289\" height=\"231\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Moutons.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"(max-width: 289px) 100vw, 289px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Car si tous se doivent de vous\ninformer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement\n\u2026 et d\u2019autres vous imposent un immense pop-up pour vous annoncer combien ils\nsont soucieux du <em>\u00ab&nbsp;respect de votre\nvie priv\u00e9e&nbsp;\u00bb<\/em>&nbsp;: juste une fa\u00e7on de se redorer le blason \u00e0 peu de\nfrais.<\/p>\n\n\n\n<p>En effet, si vous souhaitez visiter\nle site, il vous faudra bien accepter lesdits cookies \u2026 et subir le retargeting\nqui va avec&nbsp;!<\/p>\n\n\n\n<p>L\u2019internaute lambda et un peu na\u00eff\naurait \u00e9galement pu croire que le double opt-in lui \u00e9viterait rapidement les\n\u00e9ternels bombardements de spams&nbsp;: suffit de se d\u00e9sinscrire des newsletters\nnon sollicit\u00e9es et pourries que l\u2019on re\u00e7oit par wagons et ensuite, de ne jamais\ndonner son double accord \u00e0 chaque sollicitation.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img data-attachment-id=\"25971\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/arnaque\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Arnaque.jpg?fit=220%2C163&amp;ssl=1\" data-orig-size=\"220,163\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Arnaque\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Arnaque.jpg?fit=220%2C163&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Arnaque.jpg?fit=220%2C163&amp;ssl=1\" loading=\"lazy\" width=\"220\" height=\"163\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Arnaque.jpg?resize=220%2C163\" alt=\"\" class=\"wp-image-25971\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n\n<p>Comme bien des citoyens cr\u00e9dules, je\nme suis d\u00e9sinscrit d\u2019une multitude de listes \u2026 et continue de recevoir des\nmails d\u00e9biles parce que je suis inscrit sur la base de donn\u00e9es de tel ou tel\nop\u00e9rateur qui, parce qu\u2019il respecte le RGPD, me permet de me d\u00e9sinscrire d\u2019un\nsimple clic \u2026 avant d\u2019en recevoir une palanqu\u00e9e d\u2019un autre tout aussi soucieux\nde respecter la loi \u2026 mais qui s\u2019en contrefout totalement, en fait&nbsp;!<\/p>\n\n\n\n<p>Avant, les routeurs peu respectueux\ns\u2019\u00e9changeaient de vastes bases d\u2019adresses, sans scrupules \u00e0 l\u2019\u00e9gard des\nconsommateurs&nbsp;; aujourd\u2019hui c\u2019est \u2026 business as\nusual, et merde aux m\u00eames\nconsommateurs.<\/p>\n\n\n\n<p>Ce serait compliqu\u00e9 pour la CNIL et\nses homologues europ\u00e9ens d\u2019identifier tous ces pirates&nbsp;? Certainement pas,\net leur piquer au passage 4% de leur CA permettrait sans doute de freiner leur\nz\u00e8le.<\/p>\n\n\n\n<p>Mais c\u2019est sans doute plus dr\u00f4le de ferrailler\navec les GAFA \u2013 je ne dis surtout pas qu\u2019il ne faut pas les d\u00e9ranger, il y a \u00e0\nfaire de ce c\u00f4t\u00e9 aussi \u2013, et surtout plus m\u00e9diatique&nbsp;: en d\u2019autres termes,\neux aussi ont envie de se redorer le blason \u00e0 peu de frais \u2013 enfin aux frais du\ncontribuable \u2013 et tant pis pour les internautes qui jettent \u00e0 la corbeille des masses\nde mails polluants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9ponse \u00e9vidente&nbsp;: \u00e0 pas grand-chose \u2026 du moins pour l\u2019internaute lambda, sinon \u00e0 se voir imposer de gigantesques \u00ab&nbsp;banni\u00e8res vertueuses&nbsp;\u00bb par de nombreux sites. Car si tous se doivent de vous informer sur leur politique en mati\u00e8re de cookies, certains le font discr\u00e8tement \u2026 et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[304],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A quoi sert le RGPD ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/a-quoi-sert-le-rgpd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A quoi sert le RGPD ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"R\u00e9ponse \u00e9vidente&nbsp;: \u00e0 pas grand-chose \u2026 du moins pour l\u2019internaute lambda, sinon \u00e0 se voir imposer de gigantesques \u00ab&nbsp;banni\u00e8res vertueuses&nbsp;\u00bb par de nombreux sites. 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Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb, dixit la Cnil.\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26196,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-4-qonto\/","url_meta":{"origin":25969,"position":1},"title":"Le marketing par les nuls #4 : Qonto","date":"9 juin 2020","format":"gallery","excerpt":"Il n\u2019y a pas de raison pour que les startups ne soient pas \u00e0 l\u2019honneur dans cette rubrique\u00a0! Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans &quot;Le marketing par les nuls&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26103,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-du-ridicule-hyundai\/","url_meta":{"origin":25969,"position":2},"title":"Marketing du ridicule : Hyundai","date":"28 janvier 2020","format":"gallery","excerpt":"Certains marketers, certaines entreprises, en agissant de mani\u00e8re h\u00e2tive et d\u00e9sordonn\u00e9e, pouss\u00e9e par le seul soucis d\u2019une \u00ab\u00a0efficacit\u00e9\u00a0\u00bb \u00e0 tr\u00e8s court terme \u2013 terme que je prends bien soin de mettre entre guillemets \u2013 se retrouvent parfois, voire souvent, dans des situations ridicules. Je commencerai cette nouvelle rubrique par le\u2026","rel":"","context":"Dans &quot;Ridicule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/20190516_172713.jpg?fit=480%2C596&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26290,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/innocent-une-marque-qui-manque-dethique\/","url_meta":{"origin":25969,"position":3},"title":"Innocent, une marque qui manque d\u2019\u00e9thique","date":"8 d\u00e9cembre 2020","format":"gallery","excerpt":"Greenwashing\u00a0? Tout d\u00e9pend de l\u2019acception que l\u2019on met derri\u00e8re ce terme, mais s\u2019il doit inclure le respect des lois et des citoyens, alors oui, innocent \u2013 la marque qui clame haut et fort son \u00e9thique \u2013 pratique le greenwashing\u00a0!\u00a0 \u00ab\u00a0Chez innocent, nous voulons laisser les choses dans un meilleur \u00e9tat\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/12\/Diable.jpg?fit=378%2C317&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25753,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ou-partent-les-donnees-de-mes-voisins\/","url_meta":{"origin":25969,"position":4},"title":"O\u00f9 partent les donn\u00e9es de mes voisins\u00a0?","date":"12 juin 2018","format":"gallery","excerpt":"Parti trop t\u00f4t \u2026 ou mal parti\u00a0? En 2010, 01net \u00e9voquait ainsi Peuplade\u00a0: \u00ab\u00a0C'est le r\u00e9seau social entre voisins le plus ancien (sept ans d'existence) et le plus abouti\u00a0\u00bb\u00a0; aujourd\u2019hui, peuplade.fr se r\u00e9sume \u2026 \u00e0 un site pour \u00ab\u00a0faire des rencontres locales, trouver l\u2019amour ou bien faire des rencontres amicales\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/06\/Voisins.jpg?fit=640%2C477&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26137,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/gestion-des-cookies-le-premier-ministre-montre-le-mauvais-exemple\/","url_meta":{"origin":25969,"position":5},"title":"Gestion des cookies : le Premier ministre montre le mauvais exemple","date":"17 f\u00e9vrier 2020","format":"gallery","excerpt":"Selon la Cnil, \u00ab\u00a0les internautes doivent \u00eatre inform\u00e9s et donner leur consentement pr\u00e9alablement \u00e0 l'insertion de traceurs. Ils doivent disposer d'une possibilit\u00e9 de choisir de ne pas \u00eatre trac\u00e9s lorsqu'ils visitent un site ou utilisent une application. Les \u00e9diteurs ont donc l'obligation de solliciter au pr\u00e9alable le consentement des utilisateurs\u00a0\u00bb.\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/11\/Thin-and-Crispy-Chocolate-Chip-Cookies-2.jpg?fit=1200%2C928&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25969"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25969"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25969\/revisions"}],"predecessor-version":[{"id":25972,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25969\/revisions\/25972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25970"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}