{"id":25963,"date":"2019-05-02T19:04:30","date_gmt":"2019-05-02T19:04:30","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25963"},"modified":"2019-05-02T19:04:32","modified_gmt":"2019-05-02T19:04:32","slug":"que-sera-lassurance-de-demain","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/que-sera-lassurance-de-demain\/","title":{"rendered":"Que sera l\u2019assurance de demain ?"},"content":{"rendered":"\n<p>Que sera l\u2019assurance de\ndemain&nbsp;? Quel r\u00f4le soci\u00e9tal jouera-t-elle au cours des prochaines\nd\u00e9cennies, quelles seront ses missions&nbsp;?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25964\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/que-sera-lassurance-de-demain\/futur\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?fit=600%2C450&amp;ssl=1\" data-orig-size=\"600,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Futur\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?fit=600%2C450&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?resize=320%2C240\" alt=\"\" class=\"wp-image-25964\" width=\"320\" height=\"240\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/05\/Futur.jpg?resize=300%2C225&amp;ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Telles sont \u2013 entre autres \u2013 les\nquestions auxquelles s\u2019attache de r\u00e9pondre le nouveau Think Tank <a href=\"http:\/\/demainlassurance\">Demain l\u2019assurance<\/a>. <\/p>\n\n\n\n<p>1\u00e8re \u00e9tape\nle <strong>28 mai<\/strong> prochain&nbsp;: l\u2019analyse\ndes \u00e9volutions soci\u00e9tales r\u00e9centes et le d\u00e9cryptage des tendances qui feront\nles march\u00e9s et les consommateurs de demain.<\/p>\n\n\n\n<p>Pour cette\n1\u00e8re phase des travaux, le Think tank a choisi de partager plus largement les\nenseignements et r\u00e9flexions en accueillant&nbsp;\ndes experts reconnus de l\u2019observation des consommateurs et citoyens.<\/p>\n\n\n\n<p>Ainsi\ninterviendront lors d\u2019un Atelier:<\/p>\n\n\n\n<ul><li><strong>Fran\u00e7ois\nLaurent<\/strong>, Directeur\nde Consumer Insight et Copr\u00e9sident de l\u2019Adetem, qui \u00e9tudiera les \u00e9volutions des\nbudgets des m\u00e9nages et de leurs arbitrages ;<\/li><li><strong>Luc\nBalleroy<\/strong>, Directeur\nG\u00e9n\u00e9ral d\u2019Opinionway, puisera dans les bases de donn\u00e9es de l\u2019institut les\n\u00e9l\u00e9ments de r\u00e9flexion pertinents pour notre probl\u00e9matique ;<\/li><li><strong>Xavier\nCharpentier<\/strong>,\nDirecteur G\u00e9n\u00e9ral de Free Thinking (Publicis) qui parlera du sentiment de\npaup\u00e9risation des classes moyennes ;<\/li><li><strong>Philippe\nCahen<\/strong>,\nProspectiviste et auteur de la Lettre des Signaux Faibles, qui se projettera\ndans le futur des \u00e9volutions comportementales.<\/li><\/ul>\n\n\n\n<p>Au cours de\nla Table Ronde qui cl\u00f4turera la matin\u00e9e, des repr\u00e9sentants du Think tank Demain\nl\u2019Assurance feront \u00e9tat de leurs premi\u00e8res r\u00e9flexions sur ce qui doit guider\nles assureurs dans la transformation de leurs m\u00e9tiers.<\/p>\n\n\n\n<p><strong>Lieu<\/strong> : Auditorium Central Seine de\nl\u2019AGIRG-ARRCO, 42 Quai de la Rap\u00e9e, 75012 Paris.<\/p>\n\n\n\n<p><strong>Date<\/strong> : 28 mai 2019, de 9 heures 30 \u00e0 12\nheures.<\/p>\n\n\n\n<p><strong>Participation<\/strong> gratuite&nbsp;: pour assister \u00e0\ncette conf\u00e9rence, il suffit d&rsquo;envoyer vos coordonn\u00e9es par mail \u00e0 : <a href=\"mailto:contact@demainlassurance.org\">contact@demainlassurance.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que sera l\u2019assurance de demain&nbsp;? Quel r\u00f4le soci\u00e9tal jouera-t-elle au cours des prochaines d\u00e9cennies, quelles seront ses missions&nbsp;? Telles sont \u2013 entre autres \u2013 les questions auxquelles s\u2019attache de r\u00e9pondre le nouveau Think Tank Demain l\u2019assurance. 1\u00e8re \u00e9tape le 28 mai prochain&nbsp;: l\u2019analyse des \u00e9volutions&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que sera l\u2019assurance de demain ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/que-sera-lassurance-de-demain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que sera l\u2019assurance de demain ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Que sera l\u2019assurance de demain&nbsp;? 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La 1\u00e8re \u00e9tape a consist\u00e9, le 28 mai dernier, \u00e0 analyser des \u00e9volutions soci\u00e9tales r\u00e9centes et le d\u00e9cryptage des tendances qui feront les march\u00e9s et les consommateurs\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/12\/Acte-2.jpg?fit=1160%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26113,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":25963,"position":1},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26108,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-1\/","url_meta":{"origin":25963,"position":2},"title":"Les Fran\u00e7ais, leurs budgets et les marques #1","date":"30 janvier 2020","format":"gallery","excerpt":"1\u00e8re partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Les in\u00e9galit\u00e9s, ce ne sont pas que des chiffres\u00a0! Selon une \u00e9tude r\u00e9alis\u00e9e par le Centre Kantar sur le Futur de l'Europe[1], pour les Fran\u00e7ais \u2013 mais aussi les\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25073,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/demain-cest-nuit-de-ladetem\/","url_meta":{"origin":25963,"position":3},"title":"Demain, c\u2019est la Nuit de l\u2019Adetem","date":"4 juillet 2016","format":"gallery","excerpt":"\u00c7a aurait pu \u00eatre la 11\u00e8me Nuit du Marketing, ce sera en fait la 1\u00e8re Nuit de l\u2019Adetem, m\u00eame si la grande majorit\u00e9 d\u2019entre vous n\u2019aura pas remarqu\u00e9 la diff\u00e9rence\u00a0! Quand un \u00e9v\u00e8nement marche bien, on a souvent tendance \u00e0 s\u2019endormir sur ses lauriers et r\u00e9utiliser les recettes qui en\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/07\/Nuit-2015.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25372,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lassurance\/","url_meta":{"origin":25963,"position":4},"title":"La fin de l\u2019assurance","date":"28 mars 2017","format":"gallery","excerpt":"La mutualisation des risques se situe \u00e0 la base de toutes assurances, mutuelles ou priv\u00e9es, peu importe\u00a0: ainsi d\u00e8s 1815, les Veuves \u00e9cossaises, c\u00e9l\u00e8bre mutuelle d\u2019Edimbourg, avait pour vocation d\u2019assurer solidairement la subsistance des femmes ayant perdu pr\u00e9matur\u00e9ment leur \u00e9poux. Aujourd\u2019hui on conna\u00eet \u00e0 peu pr\u00e8s le nombre d\u2019accidents qui\u2026","rel":"","context":"Dans &quot;C\u2019est d\u00e9j\u00e0 demain&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Accident.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24710,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-entreprises-face-a-le-reputation\/","url_meta":{"origin":25963,"position":5},"title":"Les entreprises face \u00e0 l\u2019e-r\u00e9putation","date":"29 mai 2013","format":false,"excerpt":"Article paru dans la Tribune de l'assurance - Mai 2013En 1999, les auteurs du The Cluetrain Manifesto publiaient leurs 95 th\u00e8ses, dont la 1\u00e8re et la plus c\u00e9l\u00e8bre\u00a0: \u00ab\u00a0Les march\u00e9s sont des conversations\u00a0\u00bb.Depuis, bien des annonceurs l\u2019ont v\u00e9rifi\u00e9 \u00e0 leurs d\u00e9pens, comme Dell en 2005, quand un certain Jeff Jarvis\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25963"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25963"}],"version-history":[{"count":1,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25963\/revisions"}],"predecessor-version":[{"id":25965,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25963\/revisions\/25965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25964"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}