{"id":25958,"date":"2019-04-25T13:06:36","date_gmt":"2019-04-25T13:06:36","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25958"},"modified":"2019-05-02T19:09:08","modified_gmt":"2019-05-02T19:09:08","slug":"sncf-payer-pour-se-faire-insulter","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/sncf-payer-pour-se-faire-insulter\/","title":{"rendered":"SNCF : payer pour se faire insulter !"},"content":{"rendered":"\n<p>Mardi 16 avril, 14 heures 45, gare Stade\nde France Saint-Denis, je sors du RER D&nbsp;: devant les portillons, une belle\nbrochette de contr\u00f4leurs SNCF.<\/p>\n\n\n\n<p>Je veux bien pr\u00e9senter mon titre de\ntransport \u2013 ma Carte Navigo \u2013 et le poser sur le terminal mobile, mais par\nhygi\u00e8ne, pas le remettre en des mains qui en ont touch\u00e9 des centaines\nauparavant.<\/p>\n\n\n\n<p>Je le pose donc sur le petit\nboitier, d\u2019un sens, de l\u2019autre \u2026 marche pas&nbsp;! Finalement un petit contact\nfrontal entre la carte et l\u2019appareil, un bip et \u2026 <em>\u00ab&nbsp;Votre titre de transport n\u2019est pas valable&nbsp;\u00bb<\/em>&nbsp;!<\/p>\n\n\n\n<p>Et l\u00e0, je sens des paires d\u2019yeux se\ntourner vers moi \u2026 et une certaine gourmandise&nbsp;: je suis un\nfraudeur&nbsp;!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img data-attachment-id=\"25959\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/sncf-payer-pour-se-faire-insulter\/canard\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Canard.jpg?fit=220%2C200&amp;ssl=1\" data-orig-size=\"220,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Canard\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Canard.jpg?fit=220%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Canard.jpg?fit=220%2C200&amp;ssl=1\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Canard.jpg?resize=312%2C284\" alt=\"\" class=\"wp-image-25959\" width=\"312\" height=\"284\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Sauf que je sais que je suis en\nr\u00e8gle, j\u2019ai badg\u00e9 \u00e0 Vincennes et mon abonnement est pr\u00e9lev\u00e9 tous les mois.<\/p>\n\n\n\n<p>Alors que le cercle se referme sur\nmoi, le contr\u00f4leur s\u2019aper\u00e7oit qu\u2019il a fait une fausse man\u0153uvre, nouveau bip \u2026\net miracle, je suis en r\u00e8gle&nbsp;: je souris et fais remarcher que tout cela\nne me semble pas d\u2019une grande efficacit\u00e9 \u2026 c\u2019est m\u00eame un euph\u00e9misme&nbsp;: on\ninsinue que je suis un horrible fraudeur \u2026 avant de s\u2019apercevoir que l\u2019on a\nfait une mauvaise manip&nbsp;!<\/p>\n\n\n\n<p><em>\u00ab&nbsp;La\nb\u00eatise, \u00e7a a aussi un nom&nbsp;!&nbsp;\u00bb<\/em>&nbsp;: voil\u00e0 qu\u2019alors on ne lui demandait rien, une\ncontr\u00f4leuse me lance une insulte. Furieux je lui demande son num\u00e9ro, qu\u2019elle\ncache pr\u00e9cautionneusement sous son revers&nbsp;: c\u2019est normal, \u00e7a, de ne pas\ncorrectement afficher son badge&nbsp;?<\/p>\n\n\n\n<p>Nouvel attroupement de contr\u00f4leurs\net je peux enfin noter qu\u2019elle s\u2019appelle 21759 \u2026 pas tr\u00e8s parlant, mais\nenfin&nbsp;!<\/p>\n\n\n\n<p>Je sais, j\u2019ai d\u00e9\u00e7u&nbsp;: j\u2019\u00e9tais en\nr\u00e8gle. Mais franchement, on ne paie pas son abonnement pour se faire insulter\npar des agents qui ne savent pas utiliser correctement leur mat\u00e9riel&nbsp;!<\/p>\n\n\n\n<p><strong>Suite&nbsp;\u2026<\/strong><\/p>\n\n\n\n<p>Le soir, je twitte&nbsp;:<em> \u00ab&nbsp;\u00ab\u00a0La b\u00eatise est sans nom\u00a0\u00bb :\ndepuis quand les contr\u00f4leuses @SNCF ont-elles le droit d&rsquo;insulter les passagers\nen r\u00e8gle ? Enfin du moins la 21759 ?&nbsp;\u00bb<\/em><\/p>\n\n\n\n<p>Retweet le lendemain&nbsp;: <em>\u00ab&nbsp;Alors @RERD_SNCF @SNCF pas de\nr\u00e9ponse, se faire insulter est normal? Qu&rsquo;en pense @IDFmobilites?&nbsp;\u00bb<\/em> \u2026\net <em>@RERD_SNCF<\/em> me demande aussit\u00f4t des\nexplications en DM, ce que je fais illico&nbsp;!<\/p>\n\n\n\n<p>Depuis, no news \u2026 8 jours pour\nr\u00e9pondre, c\u2019est long. <\/p>\n\n\n\n<p>Aussi long que Votre Service\nRelations Client\u00e8le Transilien, sur le site o\u00f9 j\u2019ai r\u00e9dig\u00e9 le m\u00eame message et\nqui m\u2019a r\u00e9pondu \u2026 qu\u2019ils r\u00e9pondraient plus tard&nbsp;: <em>\u00ab&nbsp;Nous rencontrons un afflux exceptionnel de demandes qui nous\nretarde dans notre d\u00e9lai de traitement habituel&nbsp;\u00bb<\/em>.<\/p>\n\n\n\n<p>S\u00fbr que d\u2019ici l\u00e0 les contr\u00f4leurs se\nseront entendus sur une r\u00e9ponse politiquement correcte pour le vilain petit\ncanard que je suis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mardi 16 avril, 14 heures 45, gare Stade de France Saint-Denis, je sors du RER D&nbsp;: devant les portillons, une belle brochette de contr\u00f4leurs SNCF. Je veux bien pr\u00e9senter mon titre de transport \u2013 ma Carte Navigo \u2013 et le poser sur le terminal mobile,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[370,191,347],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SNCF : payer pour se faire insulter ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/sncf-payer-pour-se-faire-insulter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNCF : payer pour se faire insulter ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Mardi 16 avril, 14 heures 45, gare Stade de France Saint-Denis, je sors du RER D&nbsp;: devant les portillons, une belle brochette de contr\u00f4leurs SNCF. 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Je me rends sur Voyages Sncf pour acheter un billet de train, je valide ma commande, renseigne ma carte de cr\u00e9dit, ajoute le petit code que Visa m\u2019envoie\u2026","rel":"","context":"Dans &quot;Soci\u00e9t\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/05\/Cyber.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26113,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-francais-leurs-budgets-et-les-marques-2\/","url_meta":{"origin":25958,"position":3},"title":"Les Fran\u00e7ais, leurs budgets et les marques #2","date":"2 f\u00e9vrier 2020","format":"gallery","excerpt":"2nde partie de ma contribution au livre blanc\u00a0: Imaginer l\u2019assurance de demain, publi\u00e9 par le Think Tank Demain l\u2019assurance, t\u00e9l\u00e9chargeable ici. Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25841,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/toujours-un-train-de-retard-ou-deux\/","url_meta":{"origin":25958,"position":4},"title":"Toujours un train de retard \u2026 ou deux !","date":"22 novembre 2018","format":"gallery","excerpt":"Ce qu\u2019il y a de bien avec la SNCF, c\u2019est qu\u2019elle d\u00e9cline l\u2019expression tant au propre qu\u2019au figur\u00e9. Au propre, c\u2019en est m\u00eame end\u00e9mique sur certaines lignes comme Paris Rouen\u00a0: mardi encore, mon Intercit\u00e9s pointait le nez \u00e0 Saint Lazare \u00e0 15 heures 45 au lieu de 15 heures 13.\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Rat.jpg?fit=539%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26595,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/carrefour-tomtom-signia-et-vive-lobsolescence-programmee\/","url_meta":{"origin":25958,"position":5},"title":"Carrefour, TomTom, Signia\u00a0: et vive l\u2019obsolescence programm\u00e9e\u00a0!","date":"19 septembre 2022","format":"gallery","excerpt":"Carrefour, TomTom, Signia, quel point commun entre un distributeur, un fabricant de syst\u00e8mes de navigation GPS, et un constructeur d'aides auditives\u00a0: rien, sinon une certaine fain\u00e9antise dans l\u2019\u00e9criture de logiciels favorisant fortement l\u2019obsolescence \u2026 Il y a quelques ann\u00e9es, j\u2019ai achet\u00e9 un navigateur TomTom\u00a0: r\u00e9guli\u00e8rement la marque proposait une mise\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/09\/1626426065_Quest-ce-que-l-obsolescence-programmee-et-comment-cela-affecte-t-il-scaled-1.jpg?fit=800%2C562&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25958"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25958"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25958\/revisions"}],"predecessor-version":[{"id":25967,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25958\/revisions\/25967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25966"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}