{"id":25928,"date":"2019-02-18T13:20:08","date_gmt":"2019-02-18T13:20:08","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25928"},"modified":"2019-02-18T14:09:04","modified_gmt":"2019-02-18T14:09:04","slug":"les-30-peut-etre-pas-si-glorieuses","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/","title":{"rendered":"Les 30 peut-\u00eatre pas si glorieuses"},"content":{"rendered":"\n

On qualifie de 30 Glorieuses, les 30\nann\u00e9es de croissance ininterrompue qu\u2019a connue notre pays de la fin de la 2nde<\/sup>\nGuerre Mondiale aux Chocs P\u00e9troliers des ann\u00e9es 70 : tout paraissait si\nsimple alors, il suffisait de chercher un job pour en trouver un \u2026 sans m\u00eame \u00e0\ndevoir traverser la rue pour faire la plonge !<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

M\u00eame si les Baby-boomers qui jettent\naujourd\u2019hui un \u0153il nostalgique sur la p\u00e9riode oublient qu\u2019ils ont violemment\nrejet\u00e9 cette m\u00eame soci\u00e9t\u00e9 en Mai 68 \u2026<\/p>\n\n\n\n

Pourtant ces 30 \u00ab pas tout \u00e0 fait \u00bb<\/em> Glorieuses ont instill\u00e9 le gravissime\naxiome comme quoi sans croissance \u2013 et surtout une croissance forte \u2013 pas de\nsalut !<\/p>\n\n\n\n

Les s\u00e9quelles s\u2019en font h\u00e9las ressentir\naujourd\u2019hui !<\/p>\n\n\n\n

Avec le mythe d\u2019une croissance forte,\nin\u00e9luctable et surtout absolument n\u00e9cessaire s\u2019est instaur\u00e9e une culture du\nproductivisme \u2026 et l\u2019industrialisation accrue de notre agriculture et de nos\n\u00e9levages. R\u00e9sultat : des sols gorg\u00e9s de pesticides et une plan\u00e8te que l\u2019on\nd\u00e9truit \u00e0 marche forc\u00e9e.<\/p>\n\n\n\n

Les d\u00e9sastres \u00e9cologiques d\u2019aujourd\u2019hui\ntrouvent leurs origines dans les 30 Glorieuses : pas seulement en raison\ndes masses d\u2019engrais inutilement r\u00e9pandues mais aussi philosophiquement :\nvive le progr\u00e8s \u2026 et tant pis si ce progr\u00e8s d\u00e9truit la nature !<\/p>\n\n\n\n

Autre id\u00e9e re\u00e7ue de ces ann\u00e9es\nparadisiaques : plut\u00f4t que de partager, cr\u00e9ons plus de richesse pour\ndonner aux pauvres la part qui leur est due.<\/p>\n\n\n\n

Sauf que cette th\u00e9orie \u2013 donnons de\nla brioche aux riches pour que les pauvres mangent quelques miettes \u2013 ne fonctionne\ngu\u00e8re qu\u2019en p\u00e9riode de croissance absolue \u2026 quand cette croissance est\npossible.<\/p>\n\n\n\n

Mais aujourd\u2019hui que celle-ci ralentit\n\u2026 fini le ruissellement : et comme on ne partage pas \u2013 comme les\n\u00e9conomistes ne nous apprennent pas \u00e0 partager \u2013 les pauvres demeurent pauvres,\net les in\u00e9galit\u00e9s se creusent.<\/p>\n\n\n\n

Car s\u2019il est cependant un m\u00e9rite que\nl\u2019on peut attribuer aux 30 Glorieuses, c\u2019est bien celui d\u2019avoir su r\u00e9duire la\nfracture sociale \u2013 une fracture qui ne fait que s\u2019amplifier depuis le d\u00e9but des\nann\u00e9es 80.<\/p>\n\n\n\n

Enfin on oublie un peu trop vite que la richesse des 30 Glorieuses ne doit rien aux prestigieux \u00e9conomistes ou chefs d\u2019entreprise de l\u2019\u00e9poque mais \u00e0 \u2026 l\u2019immense catastrophe pr\u00e9c\u00e9dente\u00a0: la 2nde<\/sup> Guerre Mondiale, qui a d\u00e9truit l\u2019Europe \u2013 une Europe qu\u2019il fallut bien reconstruire.<\/p>\n\n\n\n

Bref, si les 50 derni\u00e8res ann\u00e9es n\u2019ont pas \u00e9t\u00e9 fastueuses, les 30 pr\u00e9c\u00e9dentes ont fa\u00e7onn\u00e9 les pr\u00e9jug\u00e9s dont nous payons aujourd\u2019hui les dividendes.<\/p>\n","protected":false},"excerpt":{"rendered":"

On qualifie de 30 Glorieuses, les 30 ann\u00e9es de croissance ininterrompue qu\u2019a connue notre pays de la fin de la 2nde Guerre Mondiale aux Chocs P\u00e9troliers des ann\u00e9es 70 : tout paraissait si simple alors, il suffisait de chercher un job pour en trouver un \u2026…<\/p>\n","protected":false},"author":2,"featured_media":25932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[363,364,365],"yoast_head":"\nLes 30 peut-\u00eatre pas si glorieuses - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 30 peut-\u00eatre pas si glorieuses - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"On qualifie de 30 Glorieuses, les 30 ann\u00e9es de croissance ininterrompue qu\u2019a connue notre pays de la fin de la 2nde Guerre Mondiale aux Chocs P\u00e9troliers des ann\u00e9es 70 : tout paraissait si simple alors, il suffisait de chercher un job pour en trouver un \u2026...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T13:20:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-18T14:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/France-Paris-Match-30-glorieuses-communication.jpg?fit=393%2C483&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"393\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/France-Paris-Match-30-glorieuses-communication.jpg?fit=393%2C483&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/France-Paris-Match-30-glorieuses-communication.jpg?fit=393%2C483&ssl=1\",\"width\":393,\"height\":483},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/les-30-peut-etre-pas-si-glorieuses\/\",\"name\":\"Les 30 peut-\u00eatre pas si glorieuses - 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