{"id":25850,"date":"2018-11-28T14:09:21","date_gmt":"2018-11-28T14:09:21","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25850"},"modified":"2018-11-28T14:09:56","modified_gmt":"2018-11-28T14:09:56","slug":"black-friday-tous-des-escrocs","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/black-friday-tous-des-escrocs\/","title":{"rendered":"Black Friday : tous des escrocs ?"},"content":{"rendered":"<p>Comme toujours en marketing, l\u2019application par le plus grand nombre d\u2019un astuce individuelle ne peut que tourner au cauchemar\u00a0! Dernier exemple en date\u00a0: le <strong>Black Friday<\/strong>.<\/p>\n<p>R\u00e9aliser une grosse op\u00e9ration de promotion avant les F\u00eates de fin d\u2019ann\u00e9e constitue en soi une bonne id\u00e9e, si cela permet de piquer quelques clients \u00e0 la concurrence\u00a0; se joindre \u00e0 toute la concurrence pour casser les prix avant No\u00ebl, c\u2019est juste stupide, puisque n\u00e9cessairement \u00e0 somme nulle\u00a0: tous les vendeurs r\u00e9alisent en un jour \u2013 ou un weekend \u2013 un CA gigantesque \u00e0 prix cass\u00e9 \u2026 pour ne plus rien vendre \u00e0 prix normal dans les jours qui suivent.<\/p>\n<p>Avec un c\u00f4t\u00e9 \u00e9thique tr\u00e8s n\u00e9gatif\u00a0: on pousse \u00e0 la consommation irraisonn\u00e9e \u2026 pas tr\u00e8s respectueux d\u2019un point de vue environnemental\u00a0; heureusement, il y a quelques outsiders comme la <a href=\"https:\/\/www.camif.fr\">Camif.fr<\/a> \u2013 qui ferme son site ce jour-l\u00e0 \u2013 pour refuser de jouer \u00e0 ce jeu d\u00e9bile.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg\"><img data-attachment-id=\"25854\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/black-friday-tous-des-escrocs\/dark-vador\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?fit=537%2C480&amp;ssl=1\" data-orig-size=\"537,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;?????????????????????????????????????????????????????????&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"dark-vador\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?fit=300%2C268&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?fit=537%2C480&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25854 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?resize=300%2C268\" alt=\"\" width=\"300\" height=\"268\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?resize=300%2C268&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?resize=125%2C112&amp;ssl=1 125w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/dark-vador.jpg?w=537&amp;ssl=1 537w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Par ailleurs, CA ne rime pas n\u00e9cessairement avec b\u00e9n\u00e9fices\u00a0: bien s\u00fbr, compliqu\u00e9 pour Darty de ne pas se lancer dans la bagarre quand Amazon y est \u2026 en oubliant qu\u2019Amazon perd plus d\u2019un milliard de dollars dans le commerce en ligne hors USA\u00a0: bien fut\u00e9 de coller \u00e0 la roue de son concurrent\u00a0?<\/p>\n<p>Surtout le\u00a0<strong>Black Friday\u00a0<\/strong>d\u00e9montre implacablement aux consommateurs que les distributeurs \u2013 enfin tous ceux qui participent \u00e0 l\u2019op\u00e9ration \u2013 sont des \u2026 <strong>escrocs<\/strong>\u00a0puisqu\u2019ils peuvent effectuer des remises jusqu\u2019\u00e0 50%, voir plus, sans perdre d\u2019argent \u2013 rappelons que le vente \u00e0 perte est interdite en France.<\/p>\n<p>Le <strong>Black Friday<\/strong>, c\u2019est juste la d\u00e9monstration par les distributeurs eux-m\u00eames que les prix qu\u2019ils pratiquent tout au long de l\u2019ann\u00e9e sont sur-gonfl\u00e9s\u00a0; du moins, c\u2019est ce qu\u2019ils affichent haut et fort en agissant ainsi.<\/p>\n<p>Pas avec \u00e7a qu\u2019ils vont regagner la confiance des consommateurs\u00a0!<\/p>\n<p>Le <strong>Black Friday<\/strong>, c\u2019est le c\u00f4t\u00e9 obscur de la distribution &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme toujours en marketing, l\u2019application par le plus grand nombre d\u2019un astuce individuelle ne peut que tourner au cauchemar\u00a0! Dernier exemple en date\u00a0: le Black Friday. R\u00e9aliser une grosse op\u00e9ration de promotion avant les F\u00eates de fin d\u2019ann\u00e9e constitue en soi une bonne id\u00e9e, si&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[155],"tags":[358],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday : tous des escrocs ? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/black-friday-tous-des-escrocs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday : tous des escrocs ? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Comme toujours en marketing, l\u2019application par le plus grand nombre d\u2019un astuce individuelle ne peut que tourner au cauchemar\u00a0! Dernier exemple en date\u00a0: le Black Friday. 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Et les grands perdants sont \u2026 les marques\u00a0! Face \u00e0 une telle situation, bon nombre de consommateurs font d\u00e9velopper des r\u00e9actions d\u2019adaptation, voire de survie\u00a0: comment pr\u00e9server \u2013 ou\u2026","rel":"","context":"Dans &quot;Demain l\u2019assurance&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/01\/LB.jpg?fit=435%2C372&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25827,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-et-ses-outsiders-le-point-de-vue-de-hugues-hansen\/","url_meta":{"origin":25850,"position":1},"title":"Le marketing et ses outsiders : le point de vue de Hugues Hansen","date":"29 octobre 2018","format":"gallery","excerpt":"Avec mes amis du Conseil Scientifique de l\u2019Adetem, nous nous penchons sur le futur de notre profession \u2013 vaste sujet\u00a0! 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Pour innover aujourd\u2019hui, il n\u2019est plus possible de partir d\u2019un cahier des charges dict\u00e9 par un service marketing\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Ponthou.jpg?fit=287%2C286&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24734,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/avant-la-rentree\/","url_meta":{"origin":25850,"position":4},"title":"Avant la rentr\u00e9e &#8230;","date":"1 septembre 2011","format":false,"excerpt":"Santorin constitue la caricature du tourisme en Gr\u00e8ce \u2026Un lieu magique, avec ses maisons suspendues \u00e0 la falaise et ses ruelles blanches.\u00a0 Et surtout ses couchers de soleil, notamment \u00e0 Oia et Firostefani \u2013 beaucoup plus tranquille \u00e0 Firostefani\u00a0!Le touriste un peu moins orient\u00e9 farniente, visitera \u00e9galement les sites arch\u00e9ologiques\u2026","rel":"","context":"Dans &quot;Culture(s)&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24727,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/du-consommacteur-a-lempowered-consumer\/","url_meta":{"origin":25850,"position":5},"title":"Du Consommacteur \u00e0 l\u2019Empowered Consumer","date":"12 octobre 2006","format":false,"excerpt":"Consommacteur\u00a0: magnifique mot valise \u2013 valise et fourre-tout, de surcro\u00eet\u00a0! Le consommateur acteur\u00a0: mais acteur de quoi\u00a0? Le terme est n\u00e9 de l\u2019alter consommation et du commerce \u00e9thique, avant d\u2019\u00eatre d\u00e9tourn\u00e9 par le marketing qui se l\u2019est ind\u00fbment appropri\u00e9\u2026 en le d\u00e9voyant fortement. Le consommacteur\u00a0originel pr\u00e9sente un c\u00f4t\u00e9 militant pouvant\u2026","rel":"","context":"Dans &quot;Consumer Insight&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25850"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25850"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25850\/revisions"}],"predecessor-version":[{"id":25857,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25850\/revisions\/25857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25854"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}