{"id":25844,"date":"2018-11-26T16:22:33","date_gmt":"2018-11-26T16:22:33","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25844"},"modified":"2018-11-26T21:31:32","modified_gmt":"2018-11-26T21:31:32","slug":"fendre-lair","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/","title":{"rendered":"Fendre l\u2019air"},"content":{"rendered":"

Tr\u00e8s int\u00e9ressante exposition au\u00a0Mus\u00e9e du quai Branly<\/a> consacr\u00e9e \u00e0 l\u2019Art du bambou au Japon<\/strong>.<\/p>\n

Son int\u00e9r\u00eat majeur est de souligner comment un objet quelconque peut au fil des ans se d\u00e9tourner de sa fonction pour devenir in fine \u0153uvre d\u2019art\u00a0: au d\u00e9but du 19\u00e8me<\/sup> si\u00e8cle, on ne parle de simples paniers utilitaires aux formes peu imaginatives, en un mot, des ustensiles sans pr\u00e9tention.<\/p>\n

\"\"<\/a>Au fil des ans, ils vont peu \u00e0 peu changer de statut pour se muer en \u0153uvres d\u2019art pr\u00e9sent\u00e9es par les personnages de qualit\u00e9 \u00e0 leurs h\u00f4tes lors de la c\u00e9r\u00e9monie du th\u00e9\u00a0; et pour accompagner cette \u00e9volution, les artisans vont se mettre \u00e0 signer leur production \u2026 ils sont d\u00e9sormais des artistes\u00a0!<\/p>\n

Objets d\u2019art, ces paniers n\u2019en restent n\u00e9anmoins que des \u2026 paniers, malgr\u00e9 leur prix\u00a0: certes, ils ont perdu leur fonction initiale \u2013 ils d\u00e9corent agr\u00e9ablement le salon o\u00f9 se d\u00e9roule la c\u00e9r\u00e9monie du th\u00e9 et les maisons des amateurs les plus \u00e9clair\u00e9s \u2013 mais ils en gardent la forme.<\/p>\n

Un si\u00e8cle et deux guerres mondiales plus tard, la c\u00e9r\u00e9monie du th\u00e9 traditionnelle a v\u00e9cu \u2026 et les paniers en bambou \u00e9galement\u00a0: non seulement la client\u00e8le des riches amateurs s\u2019est tarie, mais le plastique a supplant\u00e9 le bambou dans les usages basiques \u2026 bref, la tradition se d\u00e9lite.<\/p>\n

\"\"<\/a>D\u00e8s lors, la panier en bambou va pouvoir s\u2019\u00e9manciper du \u2026 panier et devenir une nouvelle \u0153uvre d\u2019art aux formes improbables\u00a0: il devient sculpture. Tanabe Chikuunsai IV va m\u00eame lier bambou et impression 3D pour donner naissance \u00e0 des cr\u00e9ations o\u00f9 la tradition se m\u00eale aux technologies du 21\u00e8me<\/sup> si\u00e8cle.<\/p>\n

Autre enseignement de cette exposition, les collectionneurs japonais – contrairement aux Occidentaux \u2013 n\u2019exhibaient pas avec ostentation leurs biens dans leurs salons, mais les pr\u00e9sentaient avec retenue \u00e0 leurs amis, par exemple lors de la c\u00e9r\u00e9monie du th\u00e9\u00a0: autre relation \u00e0 l\u2019art et \u00e0 la richesse\u00a0!<\/p>\n

Les japonologues se sont peu int\u00e9ress\u00e9s \u00e0 cet art du bambou\u00a0; au Japon, plusieurs artistes du bambou ont \u00e9t\u00e9 distingu\u00e9s du titre de \u00ab\u00a0Tr\u00e9sor national vivant\u00a0\u00bb<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e8s int\u00e9ressante exposition au\u00a0Mus\u00e9e du quai Branly consacr\u00e9e \u00e0 l\u2019Art du bambou au Japon. Son int\u00e9r\u00eat majeur est de souligner comment un objet quelconque peut au fil des ans se d\u00e9tourner de sa fonction pour devenir in fine \u0153uvre d\u2019art\u00a0: au d\u00e9but du 19\u00e8me si\u00e8cle,…<\/p>\n","protected":false},"author":2,"featured_media":25845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[144],"tags":[357,221],"yoast_head":"\nFendre l\u2019air - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fendre l\u2019air - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e8s int\u00e9ressante exposition au\u00a0Mus\u00e9e du quai Branly consacr\u00e9e \u00e0 l\u2019Art du bambou au Japon. Son int\u00e9r\u00eat majeur est de souligner comment un objet quelconque peut au fil des ans se d\u00e9tourner de sa fonction pour devenir in fine \u0153uvre d\u2019art\u00a0: au d\u00e9but du 19\u00e8me si\u00e8cle,...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-26T16:22:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-26T21:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/20181126_103259.jpg?fit=640%2C372\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/20181126_103259.jpg?fit=640%2C372&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/20181126_103259.jpg?fit=640%2C372&ssl=1\",\"width\":640,\"height\":372},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/#webpage\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/\",\"name\":\"Fendre l\u2019air - Marketing is Dead\",\"isPartOf\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/#primaryimage\"},\"datePublished\":\"2018-11-26T16:22:33+00:00\",\"dateModified\":\"2018-11-26T21:31:32+00:00\",\"author\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\"},\"breadcrumb\":{\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fendre l\u2019air\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#\/schema\/person\/c833e7ddb1d68e0df001732301d4aeb0\",\"name\":\"FLaurent\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e45706da2854ada2c455d0d250350f3?s=96&d=mm&r=g\",\"caption\":\"FLaurent\"},\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/administrateur\/flaurent\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fendre l\u2019air - Marketing is Dead","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/consumerinsight.eu\/marketingisdead\/fendre-lair\/","og_locale":"fr_FR","og_type":"article","og_title":"Fendre l\u2019air - Marketing is Dead","og_description":"Tr\u00e8s int\u00e9ressante exposition au\u00a0Mus\u00e9e du quai Branly consacr\u00e9e \u00e0 l\u2019Art du bambou au Japon. 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Une collection du XXIe si\u00e8cle, r\u00e9unit des \u0153uvres aussi diverses que vari\u00e9es r\u00e9unies par Marc Ladreit de Lacharri\u00e8re, de Marc Chagall \u00e0 Sonia Delaunay en passant par des sculptures indig\u00e8nes de C\u00f4te d\u2019Ivoire ou du Cameroun\u00a0: assez h\u00e9t\u00e9roclite\u00a0!\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010648.jpg?fit=361%2C288&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24933,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/persona-etrangement-humain\/","url_meta":{"origin":25844,"position":1},"title":"Persona, \u00e9trangement humain","date":"28 janvier 2016","format":false,"excerpt":"Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain.Exposition qui rapproche des \u0153uvres de la pens\u00e9e mythique et des cr\u00e9ations plus contemporaines sur le th\u00e8me de la robotique\u00a0: une figurine anthropo-zoomorphe inuit provenant de l\u2019\u00eele d\u2019Ammassalik au Groenland y c\u00f4toie le robot Berenson, n\u00e9 en 2011\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/IMAG1372.jpg?fit=1200%2C679&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25873,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-mardis-du-luxembourg-sinvitent-sur-futur-hebdo\/","url_meta":{"origin":25844,"position":2},"title":"Les Mardis du Luxembourg s\u2019invitent sur Futur Hebdo","date":"14 janvier 2019","format":"gallery","excerpt":"Avec mes copains des Mardis du Luxembourg, on a d\u00e9cid\u00e9 \u2013 il y a d\u00e9j\u00e0 un certain temps \u2013 de se pencher sur les fake news, l\u2019autorit\u00e9 face aux fake news, l\u2019autorit\u00e9 qui profite des fake news, etc. Un sujet plut\u00f4t vaste que chacun pourrait prendre par un bout, triturer\u2026","rel":"","context":"Dans "Mardis du Luxembourg"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/13-Djerba-176-Djerba-Explore-Park.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24738,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-naufrages-du-fol-espoir-2\/","url_meta":{"origin":25844,"position":3},"title":"Les Naufrag\u00e9s du Fol Espoir","date":"7 novembre 2010","format":false,"excerpt":"Samedi 6 novembre au soir, la troupe du Th\u00e9\u00e2tre du Soleil s\u2019active d\u00e8s 18 heures 45 \u2026 pour servir \u00e0 d\u00eener aux spectateurs devant qui ils joueront, 3 heures 45 durant, Les Naufrag\u00e9s du Fol Espoir\u00a0: ils sont tous l\u00e0, en costumes, souriant, \u00e0 proposer plats du jour et salades\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25413,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/derive-continents-culturels\/","url_meta":{"origin":25844,"position":4},"title":"La d\u00e9rive des continents culturels","date":"14 juin 2017","format":"gallery","excerpt":"Quand on \u00e9voque le ph\u00e9nom\u00e8ne du trolling des marques par les socionautes, la plupart des marketers demeurent incr\u00e9dules\u00a0: d\u00e9j\u00e0, la plupart ne connaissent m\u00eame pas un terme pourtant promis \u00e0 un bel avenir\u00a0! 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