{"id":25793,"date":"2018-10-08T12:50:34","date_gmt":"2018-10-08T12:50:34","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25793"},"modified":"2018-10-08T18:42:02","modified_gmt":"2018-10-08T18:42:02","slug":"insights-vous-avez-dit-insights","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/insights-vous-avez-dit-insights\/","title":{"rendered":"Insights ? Vous avez dit Insights !\u00a0"},"content":{"rendered":"<p>En 2012, avec <strong>Alain Beauvieux<\/strong>, nous publions <em>Les m\u00e9dias sociaux sans bla bla<\/em>, l\u00e0 o\u00f9 se <em>\u00ab\u00a0concentre la quintessence non seulement de l\u2019e.r\u00e9putation, mais aussi des attitudes, comportements, insights consommateurs, etc.\u00a0; c\u2019est l\u00e0 que les accros \u00e0 la s\u00e9rendipit\u00e9 effectueront leurs meilleurs d\u00e9couvertes\u00a0\u00bb.<\/em><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg\"><img data-attachment-id=\"25794\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/insights-vous-avez-dit-insights\/p1530575\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&amp;ssl=1\" data-orig-size=\"581,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DMC-FZ1000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1538861748&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;9.12&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P1530575\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=300%2C248&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25794 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?resize=300%2C248\" alt=\"\" width=\"300\" height=\"248\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?resize=300%2C248&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?w=581&amp;ssl=1 581w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Si j\u2019\u00e9voque cet ouvrage, ce n\u2019est pas par pure nostalgie mais parce qu\u2019Alain lance aujourd\u2019hui en France <strong>Intelligence2day<\/strong>, un outil <em>\u00ab\u00a0nouvelle g\u00e9n\u00e9ration\u00a0\u00bb<\/em> destin\u00e9 \u00e0 faciliter la vie des analystes et autres marketers en les aidant \u00e0 d\u00e9nicher au sein du Big Data, et dans la multitude des donn\u00e9es non structur\u00e9es, les informations pertinentes \u00e0 leurs probl\u00e9matiques.<\/p>\n<p>Je ne vous dirai pas comment \u00e7a marche\u00a0: Alain en parle mieux que moi <a href=\"https:\/\/intelligence2day.fr\/2018\/09\/17\/intelligence2day-le-nouveau-moteur-dinsights-pour-la-market-intelligence-arrive-en-france\/\">ici<\/a> !<\/p>\n<p>Par contre, je vous inviterai \u00e0 venir d\u00e9couvrir <strong>Intelligence2day<\/strong> le 8 novembre \u00e0 partir de 18 heures 30, lors le soir\u00e9e de lancement d\u2019Intelligence2day \u00e0 Paris, \u00e0 l&rsquo;H\u00f4tel Warwick, 5 Rue de Berri, 75008 Paris.<\/p>\n<p>Une soir\u00e9e plac\u00e9e sous le signe <em>\u00ab\u00a0Insights ? Vous avez dit Insights !\u00a0\u00bb<\/em> \u2026 tout un programme\u00a0! Avec des prises de parole d\u2019experts (fran\u00e7ais et su\u00e9dois)\u00a0:<\/p>\n<ul>\n<li><strong>Jesper Martel<\/strong>, Chief-Executive Officer et fondateur de <em>Comintelli<\/em> (Su\u00e8de), soci\u00e9t\u00e9 \u00e9ditant le logiciel <em>Intelligence2day<\/em>,<\/li>\n<li><strong>Christian Bjerser<\/strong>, Senior Vice President, <em>Comintelli<\/em> (Su\u00e8de),<\/li>\n<li><strong>Alexandre Rispal<\/strong>, Directeur g\u00e9n\u00e9ral de <em>Moonshot Internet<\/em> (groupe Soci\u00e9t\u00e9 g\u00e9n\u00e9rale),<\/li>\n<li><strong>Fran\u00e7ois Laurent<\/strong>, Directeur de <em>ConsumerInsight<\/em> et Copr\u00e9sident de l\u2019<em>Adetem<\/em>,<\/li>\n<li><strong>Delphine Macquet<\/strong>, Directrice de <em>CrossRoads Intelligence<\/em>,<\/li>\n<li><strong>Alain Beauvieux<\/strong>, Senior Advisor, sp\u00e9cialiste de Web Intelligence.<\/li>\n<\/ul>\n<p>A l\u2019issue des pr\u00e9sentations, un cocktail vous permettra de discuter avec les intervenants et de tester <strong>Intelligence2day<\/strong>\u00a0; pour s\u2019inscrire, juste un petit mail \u00e0 <a href=\"mailto:contact@swselling.fr\">contact@swselling.fr<\/a>.<\/p>\n<p><strong>PS\u00a0:<\/strong> et pour gagner un verre qui p\u00e9tille de plus lors de la soir\u00e9e, o\u00f9 a \u00e9t\u00e9 prise cette magnifique photo de mon ami bleu\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2012, avec Alain Beauvieux, nous publions Les m\u00e9dias sociaux sans bla bla, l\u00e0 o\u00f9 se \u00ab\u00a0concentre la quintessence non seulement de l\u2019e.r\u00e9putation, mais aussi des attitudes, comportements, insights consommateurs, etc.\u00a0; c\u2019est l\u00e0 que les accros \u00e0 la s\u00e9rendipit\u00e9 effectueront leurs meilleurs d\u00e9couvertes\u00a0\u00bb. Si j\u2019\u00e9voque&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[353,354],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Insights ? Vous avez dit Insights !\u00a0 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/insights-vous-avez-dit-insights\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights ? 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Alain Beauvieux\u00a0: C\u2019est effectivement \u00e9norme\u00a0! Le chiffre, et d\u2019autres statistiques pas beaucoup plus r\u00e9confortantes, est publi\u00e9 par le site 1001startups. Il traduit l\u2019\u00e9norme difficult\u00e9 qu\u2019ont ces\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24897,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/des-histoires-pas-en-or\/","url_meta":{"origin":25793,"position":3},"title":"Des histoires pas en or !","date":"8 d\u00e9cembre 2015","format":false,"excerpt":"Je me d\u00e9sinscris assez syst\u00e9matiquement des mailing listes auxquelles je n\u2019ai pas souscris\u00a0: je sais, mes efforts sont assez vains car pas mal de professionnels s\u2019\u00e9changent leurs fichiers sans trop se soucier de rien, et vous vous retrouvez rapidement enr\u00f4l\u00e9s dans des listes dont vous avez pourtant souhait\u00e9 dispara\u00eetre plusieurs\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/12\/06-Luang-Prabang-18-Phu-Si.jpg?fit=448%2C298&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26632,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pour-une-plus-grande-sobriete-dans-les-insights\/","url_meta":{"origin":25793,"position":4},"title":"Pour une plus grande sobri\u00e9t\u00e9 dans les insights","date":"24 octobre 2022","format":"gallery","excerpt":"Charlotte Taupin et Cl\u00e9mentine de Beaupuy viennent de lancer Sugi Research avec pour claim\u00a0: \u00ab\u00a0Augmenter la dur\u00e9e de vie de vos \u00e9tudes\u00a0\u00bb\u00a0; rencontre avec Charlotte Taupin. MarketingIsDead : Tu pr\u00e9conises une consommation plus sobre des \u00e9tudes marketing : le concept est tendance \u2026 mais, concr\u00e8tement, \u00e7a veut dire quoi ?\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/Nouvelle-image.png?fit=662%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26237,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/cracher-dans-la-soupe\/","url_meta":{"origin":25793,"position":5},"title":"Cracher dans la soupe","date":"10 novembre 2020","format":"gallery","excerpt":"Cracher dans la soupe, \u00e7a ne sert pas \u00e0 grand-chose\u00a0! Et cracher en l\u2019air, \u00e7a vous retombe toujours dessus \u2026 C\u2019est bien connu, quand les clients ne poussent pas la porte de la boutique, c\u2019est des cons\u00a0; et si en plus ils entrent chez le voisin, c\u2019est vraiment des salopards\u00a0!\u2026","rel":"","context":"Dans &quot;Coups de gueule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/11\/51fQWTfw7xL._AC_.jpg?fit=573%2C547&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25793"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25793"}],"version-history":[{"count":4,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25793\/revisions"}],"predecessor-version":[{"id":25798,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25793\/revisions\/25798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25794"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}