{"id":25753,"date":"2018-06-12T14:45:23","date_gmt":"2018-06-12T14:45:23","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25753"},"modified":"2018-06-12T14:48:44","modified_gmt":"2018-06-12T14:48:44","slug":"ou-partent-les-donnees-de-mes-voisins","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/ou-partent-les-donnees-de-mes-voisins\/","title":{"rendered":"O\u00f9 partent les donn\u00e9es de mes voisins\u00a0?"},"content":{"rendered":"

Parti trop t\u00f4t \u2026 ou mal parti\u00a0? En 2010, 01net \u00e9voquait ainsi Peuplade<\/em>\u00a0: \u00ab\u00a0C’est le r\u00e9seau social entre voisins le plus ancien (sept ans d’existence) et le plus abouti\u00a0\u00bb<\/em>\u00a0; aujourd\u2019hui, peuplade.fr<\/a> se r\u00e9sume \u2026 \u00e0 un site pour \u00ab\u00a0faire des rencontres locales, trouver l\u2019amour ou bien faire des rencontres amicales ou d\u2019entraide entre voisins\u00a0\u00bb<\/em>\u00a0: le Meetic<\/em> du coin de la rue\u00a0!<\/p>\n

\"\"<\/a>Pourtant l\u2019ambition du site fond\u00e9 par Nathan Stern<\/a> au bon temps du Web 2.0 \u00e9tait plus vaste\u00a0: \u00ab\u00a0aider les habitants d’un m\u00eame quartier \u00e0 tisser des liens in\u00e9dits\u00a0\u00bb<\/em> \u2026 et pas seulement trouver l\u2019\u00e2me s\u0153ur ou un plan d\u2019un soir. Mais alors, la mode \u00e9tait au village global, Myspace<\/em> avant Facebook<\/em>.<\/p>\n

Aujourd\u2019hui, alors que Zuckerberg s\u2019emp\u00eatre dans des excuses contrites de post Cambridge Analytica auxquelles personne ne croit vraiment \u2013 et certainement, pas m\u00eame lui \u2013, la roue tourne et le village redevient \u2026 local\u00a0!<\/p>\n

D\u2019o\u00f9 la multiplication des initiatives de proximit\u00e9 avec Allo Voisins<\/a>, \u00ab\u00a0le coup de pouce du quotidien\u00a0\u00bb<\/em>, dont l\u2019originalit\u00e9 consiste, apr\u00e8s vous avoir g\u00e9olocalis\u00e9s, \u00e0 partir des demandes (\u00ab\u00a0je cherche\u00a0\u00bb) et non des offres comme le Le bon coin<\/a>\u00a0; \u00e0 ne pas confondre avec Mon super voisin<\/a>, qui propose plut\u00f4t des \u00ab\u00a0missions\u00a0\u00bb<\/em> assur\u00e9e par Axa.<\/p>\n

On a aussi Smiile<\/a>, \u00ab\u00a0r\u00e9seau social [qui] vous met en relation dans la vraie vie. Rencontrez vos voisins. Proposez des coups de main et mettez vos objets en partage\u00a0\u00bb<\/em>\u00a0: ici, le collaboratif est \u00e0 l\u2019honneur.<\/p>\n

Tout comme Stootie<\/a> qui se veut juste \u00ab\u00a0La r\u00e9f\u00e9rence des services du quotidien\u00a0\u00bb<\/em>, avec pour claim\u00a0: \u00ab\u00a0Publiez votre demande en 30 secondes, on s\u2019occupe du reste\u00a0\u00bb<\/em> et dont les actionnaires s\u2019appelle la BPI et la MAIF, qui du coup \u00ab\u00a0vous assure \u00e0 hauteur de 15 millions d’euros\u00a0\u00bb.<\/em><\/p>\n

Sans oublier le rouleau compresseur Nextdoor<\/a>, juste d\u00e9barqu\u00e9 cette ann\u00e9e en France, qui vous jure s\u2019engager \u00ab\u00a0\u00e0 prot\u00e9ger votre vie priv\u00e9e et \u00e0 vous faire b\u00e9n\u00e9ficier d\u2019un pouvoir de contr\u00f4le plus important sur vos donn\u00e9es afin que vous puissiez \u00e9changer avec vos voisins en toute confiance\u00a0\u00bb<\/em>, et bien s\u00fbr respecter le RGPD \u2026 mais vous chercherez en vain o\u00f9 se baladent vos donn\u00e9es\u00a0!<\/p>\n

\u00ab\u00a0Les informations personnelles partag\u00e9es sur Nextdoor n’appara\u00eetront jamais sur Google ou sur tout autre moteur de recherche\u00a0\u00bb<\/em>, pr\u00e9cisent-on encore et \u00ab\u00a0Nextdoor ne divulguera jamais vos informations personnelles \u00e0 une tierce partie publicitaire\u00a0\u00bb<\/em>\u00a0: super\u00a0!<\/p>\n

Toutefois il est pr\u00e9cis\u00e9 nulle part non plus que Nextdoor soit une soci\u00e9t\u00e9 purement philanthropique \u2026 donc il leur faut bien faire du business. Quand on sait que Jeff Bezos figure parmi les premiers investisseurs et que son mod\u00e8le \u00e9conomique repose \u00e0 terme sur la publicit\u00e9, on peut craindre \u2026 le pire\u00a0?<\/p>\n

Et surtout pour ses donn\u00e9es et sa vie priv\u00e9e\u00a0!<\/p>\n

Que se passe-t-il quand plusieurs startups se retrouvent en confrontation frontale sur un march\u00e9 non encore structur\u00e9 et sans r\u00e9el leader\u00a0? Juste une d\u00e9bauche de Growth Hacking \u2026 c\u2019est-\u00e0-dire de coups tordus, car il n\u2019y aura pas de 1\u00e8re<\/sup> place pour tous \u2013 euph\u00e9misme\u00a0! \u2013 et qu\u2019il n\u2019y aura qu\u2019un vainqueur et beaucoup de perdants.<\/p>\n

Pas s\u00fbr que le citoyen des quartiers en sorte, lui, gagnant\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Parti trop t\u00f4t \u2026 ou mal parti\u00a0? En 2010, 01net \u00e9voquait ainsi Peuplade\u00a0: \u00ab\u00a0C’est le r\u00e9seau social entre voisins le plus ancien (sept ans d’existence) et le plus abouti\u00a0\u00bb\u00a0; aujourd\u2019hui, peuplade.fr se r\u00e9sume \u2026 \u00e0 un site pour \u00ab\u00a0faire des rencontres locales, trouver l\u2019amour ou…<\/p>\n","protected":false},"author":2,"featured_media":25756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130,128],"tags":[343,304],"yoast_head":"\nO\u00f9 partent les donn\u00e9es de mes voisins\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/ou-partent-les-donnees-de-mes-voisins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O\u00f9 partent les donn\u00e9es de mes voisins\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Parti trop t\u00f4t \u2026 ou mal parti\u00a0? 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Pepper's Lonely Hearts Club Band des Beatles. Les seniors, eux, exp\u00e9rimentent les verres progressifs \u2026 D\u00e9sormais,\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/02\/Beatles-Sgt.-Pepper-Album-Photo.jpg?fit=1080%2C720&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25332,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ville-connectee-1\/","url_meta":{"origin":25753,"position":5},"title":"Dans une ville connect\u00e9e \u2026 #1","date":"6 f\u00e9vrier 2017","format":"gallery","excerpt":"Dans un post r\u00e9cent, j\u2019annon\u00e7ais la r\u00e9union du Club Exp\u00e9rience Digitale de l\u2019Adetem du jeudi 2 mars prochain consacr\u00e9e \u00e0 la Smart city, pour laquelle plusieurs membres du Comit\u00e9 Scientifique ont r\u00e9dig\u00e9 une nouvelle pour lancer les d\u00e9bats\u00a0: voici la mienne. \u00a0\u00ab\u00a0Bonne soir\u00e9e, les gars, c\u2019\u00e9tait sympa hier soir de\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/02\/Hacker.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25753"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25753"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25753\/revisions"}],"predecessor-version":[{"id":25757,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25753\/revisions\/25757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25756"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}