{"id":25671,"date":"2018-02-28T09:29:05","date_gmt":"2018-02-28T09:29:05","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25671"},"modified":"2018-02-28T10:02:18","modified_gmt":"2018-02-28T10:02:18","slug":"fin-de-lapp-store-de-googleplay","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/","title":{"rendered":"La fin de l\u2019App Store et de GooglePlay"},"content":{"rendered":"

Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band<\/em> des Beatles.<\/p>\n

Les seniors, eux, exp\u00e9rimentent les verres progressifs \u2026<\/p>\n

D\u00e9sormais, les mobinautes d\u00e9couvrent les Progressive Web App<\/strong> \u2026 qui ne sont plus vraiment des Web App, mais pas non plus des Applis\u00a0: un nouveau monde qui bouscule doucement l\u2019ancien \u2026 ou plut\u00f4t les anciens.<\/p>\n

\"\"<\/a>D\u2019un c\u00f4t\u00e9, on avait les Web App, dignes h\u00e9riti\u00e8res des sites Web d\u2019antan, qui ne savaient fonctionner hors connexion, mais marchaient quelque soit le navigateur ou le syst\u00e8me d\u2019exploitation utilis\u00e9.<\/p>\n

De l\u2019autre, les Applis, totalement con\u00e7ues pour le mobile, donc plus fluides, en partie utilisables hors connexion mais n\u00e9cessitant des d\u00e9veloppements sp\u00e9cifiques \u00e0 chaque syst\u00e8me d\u2019exploitation \u2013 sans oublier le risque de se faire jeter sans explication de l\u2019App Store.<\/p>\n

Les Progressive Web App conjuguent les avantages des Applis \u2013 elles fonctionnent \u00e9galement hors connexion, du moins autant que les Applis \u2013 et des Web App \u2013 pas besoin de ces perp\u00e9tuelles et ennuyeuses mises \u00e0 jour\u00a0; pas besoin de recr\u00e9er sous Android ce que l\u2019on a mis au point pour iOS.<\/p>\n

Les Progressive Web App conduisent n\u00e9cessairement \u00e0 repenser ses sites Web puisque d\u00e9sormais la fronti\u00e8re devient encore plus tenue entre les deux mondes des Web fixe et mobile \u2013 encore plus qu\u2019avec le \u00ab\u00a0simple\u00a0\u00bb<\/em> responsive. Et dire que bien des marques proposent encore des sites qui ne sont pas encore responsive\u00a0!<\/p>\n

L\u2019id\u00e9e de se passer des applis n\u2019est pas nouvelle\u00a0: il y a quelques ann\u00e9es, Mozilla lan\u00e7ait Firefox OS, un syst\u00e8me d’exploitation mobile libre dont une des caract\u00e9ristiques \u00e9tait de pr\u00e9f\u00e9rer les applications web d\u00e9velopp\u00e9es au format HTML5 au syst\u00e8me dominant des Applis.<\/p>\n

A l\u2019\u00e9poque, bien des geeks se sont moqu\u00e9s de ces id\u00e9alistes qui esp\u00e9raient faire s\u2019\u00e9crouler le ch\u00e2teau de cartes des Applis, et\u00a0 bousculer les forteresses b\u00e2ties par Apple et Google\u00a0; la meilleure preuve\u00a0: l\u2019abandon du projet fin 2015 par la fondation qui d\u00e9cide alors de se recentrer sur les objets connect\u00e9s.<\/p>\n

Pourtant le pari partisans du logiciel libre semble se concr\u00e9tiser aujourd\u2019hui\u00a0: celui d\u2019un Web plus ouvert \u2013 en partie affranchi de deux GAFA \u2013 et surtout r\u00e9concili\u00e9\u00a0: finie la barri\u00e8re entre fixe et mobile, qui n\u2019a fait que se creuser ces derni\u00e8res ann\u00e9es.<\/p>\n

Simplement il va falloir que les d\u00e9veloppeurs arr\u00eatent de penser fixe d\u2019un c\u00f4t\u00e9, mobile de l\u2019autre, pour inventer un univers r\u00e9concili\u00e9 \u2013 dommage pour ceux qui se seront trop sp\u00e9cialis\u00e9s \u2026<\/p>\n

Mais certainement de belles opportunit\u00e9s en perspectives pour les marques qui sauront se montrer pr\u00e9curseurs.<\/p>\n

Pour en savoir plus sur les Progressive Web App, jetez un \u0153il ici<\/a> pour d\u00e9couvrir le point de vue des techniciens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. Pepper’s Lonely Hearts Club Band des Beatles. Les seniors, eux, exp\u00e9rimentent…<\/p>\n","protected":false},"author":2,"featured_media":25672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[152],"tags":[328,327,326],"yoast_head":"\nLa fin de l\u2019App Store et de GooglePlay - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/fin-de-lapp-store-de-googleplay\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fin de l\u2019App Store et de GooglePlay - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les fans de pop music connaissent la grande mouvance du rock progressif avec ces groupes mythiques que furent King Crimson, Genesis, Pink Floyd ou Soft Machine, sans bien \u00e9videmment oublier le cultissime album Sgt. 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Ou de l'explosion ! Ou de l'implosion (variante) ! Il ne se passe pas une semaine sans que quelque gourou ou futurologue n'annonce la mort des blogs, des r\u00e9seaux sociaux, voire m\u00eame du micro blogging (plus risqu\u00e9 parce que\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25561,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/propheties-malheureuses-banques-daffaires\/","url_meta":{"origin":25671,"position":1},"title":"Les proph\u00e9ties malheureuses des banques d\u2019affaires","date":"20 novembre 2017","format":"gallery","excerpt":"Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. 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Aujourd\u2019hui des vid\u00e9os comme \u00ab\u00a0Les marques nous mentent-elles ?\u00a0\u00bb cartonnent \u00e0 plus de 2 millions de\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/03\/Image-Livre-15ansWeb20-plat-3D.jpg?fit=358%2C479&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24712,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/la-presse-a-t-elle-un-avenir-2\/","url_meta":{"origin":25671,"position":3},"title":"La presse a-t-elle un avenir ?","date":"26 janvier 2009","format":false,"excerpt":"Mes copains de Courts circuits ont d\u00e9marr\u00e9 une vaste r\u00e9flexion sur la presse et son avenir \u2013 c\u2019est dans l\u2019air du temps \u2013 et s\u2019interrogent notamment sur \"les nouveaux enjeux de la libre circulation de l'information port\u00e9e par les NTIC\". 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