{"id":25627,"date":"2018-01-07T16:27:38","date_gmt":"2018-01-07T16:27:38","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25627"},"modified":"2018-01-07T16:28:36","modified_gmt":"2018-01-07T16:28:36","slug":"2017-revue-berni-stephanus","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/2017-revue-berni-stephanus\/","title":{"rendered":"2017, revue par Berni Stephanus"},"content":{"rendered":"

Si vous ne connaissez pas les collages de Berni Stephanus<\/strong>, rendez-vous \u00a0ici<\/a> pour d\u00e9couvrir les \u0153uvres d\u2019un artiste Genevois\/Bourguignon \u2013 si, \u00e7a existe \u2013 surprenant.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Berni Stephanus, apr\u00e8s avoir peint de longues ann\u00e9es, tu t\u2019es tourn\u00e9 vers le collage\u00a0: pourquoi cette mutation\u00a0?<\/em><\/p>\n

Berni Stephanus<\/strong>\u00a0:<\/strong> Peintre de formation, je fais du collage depuis les ann\u00e9es 60 au sortir d\u2019une longue crise d\u2019inspiration en mati\u00e8re de peinture. Voulant vendre mes \u0153uvres, je me suis mis \u00e0 peindre d\u2019apr\u00e8s mes collages, car ces derniers n\u2019avaient aucune chance d\u2019\u00eatre vendus \u00e0 l\u2019\u00e9poque. Finalement, et environ 30 ann\u00e9es plus tard, apr\u00e8s avoir combin\u00e9 peinture et collage en reprenant d\u2019anciennes peintures en y collant des morceaux de photos, j\u2019ai constat\u00e9 que le collage me convenait mieux que la peinture seule, car il parlait du monde (\u00e0 travers ma vision) contrairement \u00e0 la peinture qui parle g\u00e9n\u00e9ralement de\u2026 peinture seulement.<\/p>\n

\"\"<\/a>MarketingIsDead\u00a0:<\/strong> Le collage a eu son heure de gloire \u00e0 la p\u00e9riode Dada\u00a0: aujourd\u2019hui, c\u2019est quoi le collage\u00a0?<\/em><\/p>\n

Berni Stephanus<\/strong>\u00a0:<\/strong> Le collage-photomontage a \u00e9t\u00e9 invent\u00e9 par DADA dans un but militant. Cette origine contestatrice, ironique colore son origine, m\u00eame s\u2019il a \u00e9t\u00e9 adouci par des courants surr\u00e9alisants ou esth\u00e9tisants actuels. Je le consid\u00e8re \u00e0 la base un art de r\u00e9cup\u00e9ration de rebut. C\u2019est d\u2019ailleurs ainsi que le d\u00e9finissait Aragon<\/em> dans son livre sur le collage(*)<\/sup>\u00a0: le \u00ab\u00a0pauvre\u00a0\u00bb<\/em> collage, contrairement \u00e0 la \u00ab\u00a0luxueuse\u00a0\u00bb<\/em> peinture, permettrait de s’affranchir de la \u00ab\u00a0domestication (de l\u2019art) par l’argent\u00a0\u00bb<\/em>.<\/em> C\u2019est un art d\u2019assemblage qui joue avec les juxtapositions comme des rimes en po\u00e9sie. Tout y est dans la jointure, dans la fronti\u00e8re entre deux fragments photographiques.<\/p>\n

Aujourd\u2019hui, le collage est souvent surr\u00e9aliste et il se retrouve un peu partout dans des \u0153uvres qui m\u00e9langent peinture et \u00e9l\u00e9ments coll\u00e9s. On peut donc dire que le collage a envahi l\u2019esth\u00e9tique picturale moderne, par ex. chez l\u2019artiste allemand Neo Rauch<\/em>.<\/p>\n

Personnellement, j\u2019utilise le collage \u00e0 la fois pour son impertinence et pour l\u2019\u00e9clatement de l\u2019espace traditionnel \u00e0 la mani\u00e8re des cubistes. Je me consid\u00e8re comme un h\u00e9ritier de la tradition picturale qui essaie de nouvelles mani\u00e8res de faire sans rejeter le pass\u00e9.<\/p>\n

(*)<\/sup>Aragon<\/strong>\u00a0\u2013 La peinture au d\u00e9fi<\/em>\u00a0: \u2026 \u00ab\u00a0il d\u00e9tourne chaque objet de son sens pour l’\u00e9veiller \u00e0 une r\u00e9alit\u00e9 nouvelle\u00a0\u00bb. <\/em><\/p>\n

Pour une lecture plus approfondie\u00a0: Jean-Marc Lachaud<\/strong>\u00a0\u2013 De l\u2019usage du collage en art au XXe<\/sup>\u00a0si\u00e8cle<\/em>, http:\/\/journals.openedition.org\/socio-anthropologie\/120<\/a><\/strong>.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Pourrais-tu s\u00e9lectionner parmi tous tes collages de 2017, les 3 qui te semblent les plus marquants, selon toi, de l\u2019ann\u00e9e, et expliquer pourquoi en quelques lignes\u00a0?<\/em><\/p>\n

\"\"<\/a><\/p>\n

Le premier est le d\u00e9tournement d\u2019une photo de mode. Le torse avec les mains gant\u00e9es impeccables est contredit par la t\u00eate de mort surmont\u00e9e d\u2019un chignon parfaitement coiff\u00e9. C\u2019est un memento mori. Reste \u00e0 expliquer la pr\u00e9sence de la colombe. Si c\u2019est le Saint Esprit, on ne voit pas ce qu\u2019il pourrait annoncer ou faire ici, si c\u2019est la colombe de la paix, elle vient trop tard. Nous vivons dans un monde d\u2019o\u00f9 l\u2019espoir s\u2019est enfui. Reste la conscience de notre condition mortelle.\"\"<\/p>\n

Le deuxi\u00e8me parle de la guerre. J\u2019y suis sensible, \u00e9tant n\u00e9 en janvier 1941 en Allemagne. Outre la destruction de la maison quasi d\u00e9truite dans une ville syrienne, il y a une allusion \u00e0 l\u2019exil des populations, sujet qui me touche beaucoup \u00e0 cause de mon origine de \u00ab\u00a0Mischling = m\u00e9tis\u00a0\u00bb appellation utilis\u00e9e par les Nazis pour un enfant tel que moi, de m\u00e8re juive et de p\u00e8re allemand. Mais je me projette surtout dans la figure avec une la t\u00eate \u00e0 la Arcimboldo qui semble songer \u00e0 ce d\u00e9sastre sur un air de grammophone.<\/p>\n

\"\"<\/p>\n

J\u2019aime bien cette \u00e9vocation d\u2019un monde perdu ou plut\u00f4t en train de dispara\u00eetre. J\u2019\u00e9prouve de la nostalgie devant certains aspects de la modernit\u00e9. Ce qui rend cette image supportable pour moi, c\u2019est ce visage de Peau-Rouge qui m\u2019interpelle et qui exprime, pour moi, de la bont\u00e9. Est-il complice du massacre\u00a0? Est-il simplement passif\u00a0? Je n\u2019en sais rien. L\u2019image reste \u00e9nigmatique, y compris pour moi. Magie du collage.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Si vous ne connaissez pas les collages de Berni Stephanus, rendez-vous \u00a0ici pour d\u00e9couvrir les \u0153uvres d\u2019un artiste Genevois\/Bourguignon \u2013 si, \u00e7a existe \u2013 surprenant. MarketingIsDead\u00a0: Berni Stephanus, apr\u00e8s avoir peint de longues ann\u00e9es, tu t\u2019es tourn\u00e9 vers le collage\u00a0: pourquoi cette mutation\u00a0? Berni Stephanus\u00a0:…<\/p>\n","protected":false},"author":2,"featured_media":25629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[144],"tags":[317,316],"yoast_head":"\n2017, revue par Berni Stephanus - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/2017-revue-berni-stephanus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017, revue par Berni Stephanus - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Si vous ne connaissez pas les collages de Berni Stephanus, rendez-vous \u00a0ici pour d\u00e9couvrir les \u0153uvres d\u2019un artiste Genevois\/Bourguignon \u2013 si, \u00e7a existe \u2013 surprenant. MarketingIsDead\u00a0: Berni Stephanus, apr\u00e8s avoir peint de longues ann\u00e9es, tu t\u2019es tourn\u00e9 vers le collage\u00a0: pourquoi cette mutation\u00a0? 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Par contre, c'est votre serviteur qui a eu le plaisir de r\u00e9pondre aux questions de L'atelier, fort de mon\u2026","rel":"","context":"Dans "Consumer Insight"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24751,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-futur-du-marketing-2\/","url_meta":{"origin":25627,"position":1},"title":"Le futur du marketing","date":"2 mai 2013","format":false,"excerpt":"Parmi les r\u00e9centes questions re\u00e7ues d'\u00e9tudiants en pleine r\u00e9daction de leurs m\u00e9moires universitaires, celles de Damien qui s\u2019interroge sur le futur du marketing, vaste sujet\u00a0!Question\u00a0: Mes premi\u00e8res recherches mettent en avant une profonde mutation du marketing ces derni\u00e8res ann\u00e9es \u2026Je ne saurais dire le contraire puisque que je la diagnostiquais\u2026","rel":"","context":"Dans "Entretiens"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25900,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ils-sont-le-futur-des-etudes-solene-grafte\/","url_meta":{"origin":25627,"position":2},"title":"Ils sont le futur des \u00e9tudes : Sol\u00e8ne Grafte","date":"1 f\u00e9vrier 2019","format":"gallery","excerpt":"Qu\u2019attendent les Digital Natives d\u2019une profession fa\u00e7onn\u00e9e et structur\u00e9e par les Digital Immigrants, quelles sont leurs aspirations profondes ? 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Pour prolonger les d\u00e9bats, ils ont accept\u00e9 de jouer le jeu d\u2019un rapide interview\u00a0: voici les\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/02\/Sol\u00e8ne-Grafte-1.jpg?fit=480%2C488&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24933,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/persona-etrangement-humain\/","url_meta":{"origin":25627,"position":3},"title":"Persona, \u00e9trangement humain","date":"28 janvier 2016","format":false,"excerpt":"Surprenante exposition qui commence au Mus\u00e9e du quai Branly, intitul\u00e9e Persona, \u00e9trangement humain.Exposition qui rapproche des \u0153uvres de la pens\u00e9e mythique et des cr\u00e9ations plus contemporaines sur le th\u00e8me de la robotique\u00a0: une figurine anthropo-zoomorphe inuit provenant de l\u2019\u00eele d\u2019Ammassalik au Groenland y c\u00f4toie le robot Berenson, n\u00e9 en 2011\u2026","rel":"","context":"Dans "Culture(s)"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/IMAG1372.jpg?fit=1200%2C679&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26603,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-entre-deni-et-refoulement\/","url_meta":{"origin":25627,"position":4},"title":"Marketing, entre d\u00e9ni et refoulement","date":"3 octobre 2022","format":"gallery","excerpt":"Dans son dernier ouvrage, Le D\u00e9ni ou la fabrique de l\u2019aveuglement, Serge Tisseron explique comment nier ce qui peut para\u00eetre une \u00e9vidence \u2013 le changement climatique, en l\u2019occurrence \u2013 constitue pour bon nombre d\u2019entre nous une mani\u00e8re protectrice d\u2019affronter \u2013 ou plut\u00f4t de ne pas affronter \u2013 une r\u00e9alit\u00e9 traumatisante.\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/no-1532839_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24936,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/habitat-pour-7-euros-sebastien-prefere-perdre-ses-clients\/","url_meta":{"origin":25627,"position":5},"title":"Habitat : pour 7 euros, S\u00e9bastien pr\u00e9f\u00e8re perdre ses clients !","date":"3 janvier 2016","format":false,"excerpt":"Quand on effectue une recherche sur Habitat sur le Web, on ne trouve que des interrogations sur la sant\u00e9 financi\u00e8re de l\u2019entreprise et sa capacit\u00e9 \u00e0 remonter la pente \u2026 et \u00e7a dure depuis le d\u00e9part de son fondateur\u00a0: depuis Habitat semble incapable de prendre un positionnement coh\u00e9rent, comme le\u2026","rel":"","context":"Dans "Coups de gueule"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/01\/7euros.jpg?fit=462%2C278&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25627"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25627"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25627\/revisions"}],"predecessor-version":[{"id":25636,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25627\/revisions\/25636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25629"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}