{"id":25593,"date":"2017-12-14T11:31:01","date_gmt":"2017-12-14T11:31:01","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25593"},"modified":"2017-12-14T12:11:17","modified_gmt":"2017-12-14T12:11:17","slug":"les-frigos-solidaires","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/les-frigos-solidaires\/","title":{"rendered":"Les Frigos Solidaires"},"content":{"rendered":"

Les Frigos Solidaires, vous connaissez\u00a0? Non\u00a0? Une belle initiative lanc\u00e9e par une jeune restauratrice et soutenue par Identit\u00e9s Mutuelle<\/a>\u00a0; rencontre avec Veronique Micard<\/strong>, responsable communication de la mutuelle.<\/p>\n

MarketingIsDead\u00a0:<\/strong> En deux mots, c\u2019est quoi, ces Frigos Solidaires\u00a0?<\/em><\/p>\n

Veronique Micard\u00a0: <\/strong>Les Frigos Solidaires<\/strong>, ce sont des frigos en libre service dans lesquels les habitants du quartier, commer\u00e7ants et restaurateurs peuvent d\u00e9poser de la nourriture et ceux qui en ont besoin se servir facilement. C’est une action solidaire qui cr\u00e9e du lien social, un point de rencontre entre ceux qui donnent et ceux qui sont b\u00e9n\u00e9ficiaires et une fa\u00e7on de lutter contre le gaspillage des restaurateurs et particuliers.<\/p>\n

\"\"<\/a>C’est l’id\u00e9e de\u00a0Dounia Mebtoul<\/strong>, une jeune restauratrice, qui a vu ce concept \u00e0 Berlin et \u00e0 Londres et a ouvert le 1er<\/sup> Frigo solidaire dans son restaurant La cantine du 18<\/strong> \u00e0 Paris.<\/p>\n

Pour en ouvrir un, c’est simple, il faut trouver un restaurateur ou commer\u00e7ant qui va lancer une cagnotte sur HelloAsso pour recevoir le Frigo, et respecter la charte des produits qui peuvent rentrer dans la Frigo.<\/p>\n

MarketingIsDead\u00a0:<\/strong> C\u2019est Baptiste Lorber, un Youtubeur, qui va devenir l\u2019ambassadeur de cette campagne\u00a0: les Youtubeurs deviennent les nouveaux porte-parole de la solidarit\u00e9\u00a0?<\/em><\/p>\n

Veronique Micard\u00a0: <\/strong>Effectivement, les Youtubeurs se mobilisent de plus en plus sur des projets solidaires (voir l’exemple de J\u00e9r\u00f4me Jarre) et rassemblent leur importante communaut\u00e9 (fans, followers \u2026) autour des causes qu’ils d\u00e9fendent.<\/p>\n

Baptiste Lorber<\/strong> s’est vraiment impliqu\u00e9 dans l’action des Frigos avec plus de 65 000 vues sur la vid\u00e9o de pr\u00e9sentation et de nombreux tweets pour interpeller les mairies. Il a gard\u00e9 son ton et son humour pour diffuser cette id\u00e9e simple aupr\u00e8s du plus grand nombre<\/p>\n

MarketingIsDead\u00a0:<\/strong> Et que vient faire Identit\u00e9s Mutuelle dans cette aventure\u00a0?<\/em><\/p>\n

Veronique Micard\u00a0: <\/strong>Identit\u00e9s Mutuelle, en tant qu’acteur de l’\u00e9conomie sociale et solidaire cherchait \u00e0 soutenir une initiative citoyenne. Nous avons rencontr\u00e9 Dounia apr\u00e8s avoir lu des articles et vu des reportages sur l’ouverture du Frigo, il se trouve que Dounia connaissait la mutuelle qui avait \u00e9t\u00e9 celle de son grand-p\u00e8re, minier dans le nord de la France. Nous avions tout pour devenir partenaires!<\/p>\n

Dounia, Baptiste et Identit\u00e9s Mutuelle se sont mobilis\u00e9s pour qu’il y ait de nombreux frigos ouverts dans les villes de France, apr\u00e8s Paris, il y a eu Lille et Grenoble. et de nombreux autres ouvertures sont en pr\u00e9paration…<\/p>\n

Pour lancer un frigo, rendez-vous sur\u00a0\u00a0identites-mutuelle.com\/lesfrigossolidaires<\/a> ; et pour liker, commenter, partager\u00a0:\u00a0facebook.com\/identitesmutuelle\/<\/a>\u00a0ou\u00a0:\u00a0twitter.com\/ID_Mutuelle?lang=fr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les Frigos Solidaires, vous connaissez\u00a0? Non\u00a0? Une belle initiative lanc\u00e9e par une jeune restauratrice et soutenue par Identit\u00e9s Mutuelle\u00a0; rencontre avec Veronique Micard, responsable communication de la mutuelle. MarketingIsDead\u00a0: En deux mots, c\u2019est quoi, ces Frigos Solidaires\u00a0? Veronique Micard\u00a0: Les Frigos Solidaires, ce sont des…<\/p>\n","protected":false},"author":2,"featured_media":25594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[149],"tags":[180,311],"yoast_head":"\nLes Frigos Solidaires - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/les-frigos-solidaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Frigos Solidaires - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les Frigos Solidaires, vous connaissez\u00a0? Non\u00a0? 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