{"id":25580,"date":"2017-12-09T11:29:18","date_gmt":"2017-12-09T11:29:18","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25580"},"modified":"2017-12-09T11:36:32","modified_gmt":"2017-12-09T11:36:32","slug":"salut-djingo","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/salut-djingo\/","title":{"rendered":"Salut Djingo\u00a0"},"content":{"rendered":"<p>Il est de bon ton entre geeks de se moquer de l\u2019incapacit\u00e9 des grands groupes \u00e0 inventer\u00a0: seules les startups sont capables de r\u00e9elles prouesses en la mati\u00e8re.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg\"><img data-attachment-id=\"25581\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/salut-djingo\/recherche\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?fit=590%2C443&amp;ssl=1\" data-orig-size=\"590,443\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Recherche\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?fit=300%2C225&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?fit=590%2C443&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25581 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche.jpg?w=590&amp;ssl=1 590w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>C\u2019est peut-\u00eatre aller un peu vite dans la r\u00e9flexion, ne serait-ce que parce que la recherche n\u00e9cessite du temps et des investissements dont seuls les <em>\u00ab\u00a0mastodontes\u00a0\u00bb<\/em> disposent\u00a0: rappelons que les premi\u00e8res recherches sur la compression musicale \u2013 qui aboutirent \u00e0 la mise au point du fameux mp3 \u00e0 la fin des ann\u00e9es 90\u00a0\u2013 datent des ann\u00e9es 70.<\/p>\n<p>Bien souvent les startups exploitent des r\u00e9sultats issus, soit des labos de recherche universitaires, qui eux travaillent dans la dur\u00e9e \u2013 sur le mode\u00a0: le budget public finance, et ensuite j\u2019exploite les d\u00e9couvertes \u00e0 mon propre compte \u2013, soit de ceux de grandes entreprises.<\/p>\n<p>Le mode le plus efficace aujourd\u2019hui est celui de la collaboration entre ces derni\u00e8res et les jeunes pousses prometteuses, comme l\u2019illustrait d\u00e9but d\u00e9cembre, le <strong>Salon de la Recherche<\/strong> qui se d\u00e9roulait dans les magnifiques locaux d\u2019<strong>Orange Gardens<\/strong> \u2013 un peu isol\u00e9s, h\u00e9las, du reste du monde, au milieu de friches industrielles et de voies du TGV.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg\"><img data-attachment-id=\"25582\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/salut-djingo\/recherche-orange\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?fit=764%2C1124&amp;ssl=1\" data-orig-size=\"764,1124\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Recherche Orange\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?fit=204%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?fit=696%2C1024&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25582 alignright\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?resize=204%2C300\" alt=\"\" width=\"204\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?resize=204%2C300&amp;ssl=1 204w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?resize=696%2C1024&amp;ssl=1 696w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?resize=600%2C883&amp;ssl=1 600w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?resize=700%2C1030&amp;ssl=1 700w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/12\/Recherche-Orange.jpg?w=764&amp;ssl=1 764w\" sizes=\"(max-width: 204px) 100vw, 204px\" data-recalc-dims=\"1\" \/><\/a>Trois grands axes de r\u00e9flexion, pour l\u2019ex France Telecom\u00a0: la <em>\u00ab\u00a0connectivit\u00e9 ambiante\u00a0\u00bb,<\/em> avec notamment la 5G\u00a0; le <em>\u00ab\u00a0Web des objets\u00a0\u00bb<\/em>, vision tr\u00e8s \u00e9largie de l&rsquo;actuel IoT\u00a0; et la <em>\u00ab\u00a0maison sensible\u00a0\u00bb<\/em> qui croise ici encore IoT et AI\u00a0: bref, vous ne vivez plus dans votre appartement, mais avec lui.<\/p>\n<p>Ce dernier univers, baptis\u00e9 Home\u2019in, semble le plus abouti, certainement parce que finalement certains \u00e9l\u00e9ments nous sont d\u00e9j\u00e0 familiers, comme cet assistant vocal nomm\u00e9 Djingo, qui n\u2019est pas sans rappeler ceux de Google ou Amazon\u00a0: d\u2019ailleurs, il s\u2019active en pronon\u00e7ant \u2026 OK Djingo\u00a0!<\/p>\n<p>Plus passionnantes, les pr\u00e9sentations des multiples briques technologiques qui sous-tendent ces univers \u2026 ou d\u2019autres univers \u00e0 venir, comme ce syst\u00e8me de transmission de donn\u00e9es \u00e9conome en \u00e9nergie puisqu\u2019il <em>\u00ab\u00a0squatte\u00a0\u00bb<\/em> \u2013 d\u00e9sol\u00e9 pour cette description de b\u00e9otien \u2013 les ondes existantes, comme celles de votre t\u00e9l\u00e9viseur\u00a0: d\u00e9marche on ne peut plus responsable \u00e0 l\u2019heure o\u00f9 Internet plombe la consommation \u00e9lectrique.<\/p>\n<p>Amusant \u00e9galement, un atelier consacr\u00e9 \u00e0 la reconnaissance faciale, o\u00f9 une AI vous vieillit ou vous rajeunit, voire vous change de sexe \u2013 enfonc\u00e9s les <em>Experts<\/em> de TF1. Et estime votre \u00e2ge \u00e0 la vol\u00e9e \u2013 tr\u00e8s sympa, elle m\u2019a rajeunie de quelques ann\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il est de bon ton entre geeks de se moquer de l\u2019incapacit\u00e9 des grands groupes \u00e0 inventer\u00a0: seules les startups sont capables de r\u00e9elles prouesses en la mati\u00e8re. C\u2019est peut-\u00eatre aller un peu vite dans la r\u00e9flexion, ne serait-ce que parce que la recherche n\u00e9cessite&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[249,190,309],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salut Djingo\u00a0 - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/salut-djingo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salut Djingo\u00a0 - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Il est de bon ton entre geeks de se moquer de l\u2019incapacit\u00e9 des grands groupes \u00e0 inventer\u00a0: seules les startups sont capables de r\u00e9elles prouesses en la mati\u00e8re. 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Vraiment pratique\u00a0: on l\u2019installait sur son PC, sa tablette, son\u2026","rel":"","context":"Dans &quot;Ridicule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/09\/CewTsSIWAAAoQtx.jpg?fit=768%2C871&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25862,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-et-ses-outsiders-le-point-de-vue-de-thomas-ollivier\/","url_meta":{"origin":25580,"position":1},"title":"Le marketing et ses outsiders : le point de vue de Thomas Ollivier","date":"5 d\u00e9cembre 2018","format":"gallery","excerpt":"Avec mes amis du Conseil Scientifique de l\u2019Adetem, nous nous penchons sur le futur de notre profession \u2013 vaste sujet\u00a0! Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/12\/Thomas-Ollivier.jpg?fit=529%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25405,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/aider-startups-a-realiser-leurs-premieres-ventes\/","url_meta":{"origin":25580,"position":2},"title":"Comment aider les startups \u00e0 r\u00e9aliser leurs premi\u00e8res ventes\u00a0?","date":"8 juin 2017","format":"gallery","excerpt":"Rencontre avec Alain Beauvieux, cr\u00e9ateur de Premi\u00e8resVentes MarketingIsDead\u00a0: Tu lances Premi\u00e8resVentes, destin\u00e9 \u00e0 aider les startups parce que 90% d\u2019entre elles \u00e9chouent\u00a0: c\u2019est \u00e9norme\u00a0! Alain Beauvieux\u00a0: C\u2019est effectivement \u00e9norme\u00a0! Le chiffre, et d\u2019autres statistiques pas beaucoup plus r\u00e9confortantes, est publi\u00e9 par le site 1001startups. Il traduit l\u2019\u00e9norme difficult\u00e9 qu\u2019ont ces\u2026","rel":"","context":"Dans &quot;Interviews 2.0&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25128,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/avez-dit-principe-dinnovation\/","url_meta":{"origin":25580,"position":3},"title":"Vous avez dit : principe d\u2019innovation ?","date":"20 septembre 2016","format":"gallery","excerpt":"Dans son dernier bulletin, l\u2019ilec traite de l\u2019innovation, et plus particuli\u00e8rement de l\u2019article du projet de loi \u00ab Sapin II \u00bb portant sur le principe d\u2019innovation. A ce titre \u2013 certainement parce que cet article n\u2019est pas d\u2019une clart\u00e9 lumineuse, ils ont d\u00e9cid\u00e9 d\u2019en soumettre le texte \u00e0 l\u2019appr\u00e9ciation de\u2026","rel":"","context":"Dans &quot;Entretiens&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/01-Taipei-91-Songshan-Creative-Park.jpg?fit=448%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25878,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/innover-un-etat-desprit\/","url_meta":{"origin":25580,"position":4},"title":"Innover, un \u00e9tat d\u2019esprit","date":"23 janvier 2019","format":false,"excerpt":"Ce papier constitue ma contribution au livre blanc\u00a0Accompagner l\u2019innovation agile, coordonn\u00e9 par Adwise et t\u00e9l\u00e9chargeable ici.\u00a0 L\u2019innovation opposera toujours tenants du marketing de l\u2019offre \u2013 tout repose sur les ing\u00e9nieurs et autres techniciens \u2013 \u00e0 ceux du marketing de la demande \u2013 pas de salut hors de l\u2019interrogation des consommateurs.\u2026","rel":"","context":"Dans &quot;Articles, publications&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/Innovation-Agile.jpg?fit=611%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25823,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-et-ses-outsiders-le-point-de-vue-de-frederic-cantat\/","url_meta":{"origin":25580,"position":5},"title":"Le marketing et ses outsiders : le point de vue de Fr\u00e9d\u00e9ric Cantat","date":"29 octobre 2018","format":"gallery","excerpt":"Avec mes amis du Conseil Scientifique de l\u2019Adetem, nous nous penchons sur le futur de notre profession \u2013 vaste sujet\u00a0! Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans &quot;Interviews&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Cantat.jpg?fit=528%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25580"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25580"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25580\/revisions"}],"predecessor-version":[{"id":25584,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25580\/revisions\/25584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25581"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}