\u00ab\u00a0bien\u00a0\u00bb<\/em>, ou plut\u00f4t le mal de la nouvelle \u00e9conomie dite du Web 2.0.<\/p>\n\u00ab\u00a0Les nouveaux sites Internet 20 ne sont pas viables \u00e0 moyen terme s\u2019ils demeurent ind\u00e9pendants, car ils sont du mal \u00e0 \u00ab\u00a0mon\u00e9tiser leur contenu\u00a0\u00bb, jugent les experts de la banque Close Brothers. Rachet\u00e9 par Google 1,65 milliard de dollars, soit 6,6 son chiffre d\u2019affaires de 2006, le site de partage de vid\u00e9os n\u2019a pas de \u00ab\u00a0mod\u00e8le \u00e9conomique\u00a0\u00bb, estiment-ils Selon eux, les usagers des sites 2.0 sont peu r\u00e9ceptifs \u00e0 la publicit\u00e9\u00a0\u00bb.<\/em><\/p>\nOn se demande bien pourquoi \u00ab\u00a0beaucoup de grandes marques qui continuent d’investir de plus en plus de leurs budgets (publicitaires) sur YouTube<\/em>\u00a0\u00bb, dixit fin 2016 Sundar Pichai, le patron de Google \u2026<\/p>\nLe Web 2.0 s\u2019est mu\u00e9 en Web social, et les petites startups sont devenu \u2026 Facebook, Airbnb, etc. Aujourd\u2019hui, le Web 2.0 domine la plan\u00e8te \u00e9conomique, contredisant les pr\u00e9visions de Close Brothers, devenu DC Advisory Partners, mais qui propose toujours du \u00ab\u00a0conseil strat\u00e9gique aupr\u00e8s d\u2019actionnaires ou dirigeants souhaitant s\u2019assurer que leur groupe dispose des meilleurs atouts pour prosp\u00e9rer<\/em>\u00a0\u00bb\u00a0: avec une telle vision \u00e0 moyen et long terme, nul doute qu\u2019ils sont les meilleurs\u00a0!<\/p>\nMais il est difficile de comprendre les \u00e9volutions su monde avec des \u0153ill\u00e8res\u00a0: les banquiers d\u2019affaires ont des grilles d\u2019analyse pr\u00e9cises, fruit d\u2019une exp\u00e9rience pass\u00e9e\u00a0; inutile donc de leur demander de comprendre dans quelle direction le monde bouge.<\/p>\n
Le probl\u00e8me, c\u2019est qu\u2019il bouge de plus en plus vite.<\/p>\n","protected":false},"excerpt":{"rendered":"
Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. Je retrouve une coupure de presse de Novembre 2006, quelques…<\/p>\n","protected":false},"author":2,"featured_media":25562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[152],"tags":[201,161,305,306],"class_list":["post-25561","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-web-2-0","tag-digital","tag-marketing","tag-previsions","tag-youtube","post_format-post-format-gallery"],"yoast_head":"\n
Les proph\u00e9ties malheureuses des banques d\u2019affaires - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/propheties-malheureuses-banques-daffaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les proph\u00e9ties malheureuses des banques d\u2019affaires - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. 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Les grandes maisons\u2026","rel":"","context":"Dans "Interviews"","block_context":{"text":"Interviews","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":24805,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/web-2-0-implosion-ou-consolidation\/","url_meta":{"origin":25561,"position":3},"title":"Web 2.0 : implosion ou consolidation ?","author":"Marketing is Dead","date":"5 mai 2010","format":false,"excerpt":"Alarmant : le Web social au bord de la faillite ! Ou de l'explosion ! Ou de l'implosion (variante) ! Il ne se passe pas une semaine sans que quelque gourou ou futurologue n'annonce la mort des blogs, des r\u00e9seaux sociaux, voire m\u00eame du micro blogging (plus risqu\u00e9 parce que\u2026","rel":"","context":"Dans "Web 2.0"","block_context":{"text":"Web 2.0","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/web-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24782,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/eric-larcheveque-et-la-maison-du-bitcoin\/","url_meta":{"origin":25561,"position":4},"title":"Eric Larchev\u00eaque et la Maison du Bitcoin","author":"Marketing is Dead","date":"13 octobre 2014","format":false,"excerpt":"En 2012, Eric Larchev\u00eaque, invit\u00e9 de la Nuit du Marketing de l\u2019Adetem, parlait de sa derni\u00e8re startup : Prixing. La semaine pass\u00e9e, au Colloque Prospective du LAB, il \u00e9voquait son nouveau b\u00e9b\u00e9\u00a0: la Maison du Bitcoin. Rencontre avec un serial entrepreneur.MarketingIsDead : Eric, tu viens de lancer la Maison du\u2026","rel":"","context":"Dans "Interviews 2.0"","block_context":{"text":"Interviews 2.0","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/interviews-2-0\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25128,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/avez-dit-principe-dinnovation\/","url_meta":{"origin":25561,"position":5},"title":"Vous avez dit : principe d\u2019innovation ?","author":"FLaurent","date":"20 septembre 2016","format":"gallery","excerpt":"Dans son dernier bulletin, l\u2019ilec traite de l\u2019innovation, et plus particuli\u00e8rement de l\u2019article du projet de loi \u00ab Sapin II \u00bb portant sur le principe d\u2019innovation. A ce titre \u2013 certainement parce que cet article n\u2019est pas d\u2019une clart\u00e9 lumineuse, ils ont d\u00e9cid\u00e9 d\u2019en soumettre le texte \u00e0 l\u2019appr\u00e9ciation de\u2026","rel":"","context":"Dans "Entretiens"","block_context":{"text":"Entretiens","link":"https:\/\/consumerinsight.eu\/marketingisdead\/category\/entretiens\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/01-Taipei-91-Songshan-Creative-Park.jpg?fit=448%2C322&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25561"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561\/revisions"}],"predecessor-version":[{"id":25567,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561\/revisions\/25567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25562"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a>Je retrouve une coupure de presse de Novembre 2006, quelques semaines apr\u00e8s le rachat de YouTube par Google, o\u00f9 la banque Close Brothers \u2013 qui s\u2019appelle aujourd\u2019hui DC Advisory Partners, apr\u00e8s son propre rachat par Daiwa Capital Markets \u2013 dit tout le \u00ab\u00a0bien\u00a0\u00bb<\/em>, ou plut\u00f4t le mal de la nouvelle \u00e9conomie dite du Web 2.0.<\/p>\n