\u00ab\u00a0bien\u00a0\u00bb<\/em>, ou plut\u00f4t le mal de la nouvelle \u00e9conomie dite du Web 2.0.<\/p>\n\u00ab\u00a0Les nouveaux sites Internet 20 ne sont pas viables \u00e0 moyen terme s\u2019ils demeurent ind\u00e9pendants, car ils sont du mal \u00e0 \u00ab\u00a0mon\u00e9tiser leur contenu\u00a0\u00bb, jugent les experts de la banque Close Brothers. Rachet\u00e9 par Google 1,65 milliard de dollars, soit 6,6 son chiffre d\u2019affaires de 2006, le site de partage de vid\u00e9os n\u2019a pas de \u00ab\u00a0mod\u00e8le \u00e9conomique\u00a0\u00bb, estiment-ils Selon eux, les usagers des sites 2.0 sont peu r\u00e9ceptifs \u00e0 la publicit\u00e9\u00a0\u00bb.<\/em><\/p>\nOn se demande bien pourquoi \u00ab\u00a0beaucoup de grandes marques qui continuent d’investir de plus en plus de leurs budgets (publicitaires) sur YouTube<\/em>\u00a0\u00bb, dixit fin 2016 Sundar Pichai, le patron de Google \u2026<\/p>\nLe Web 2.0 s\u2019est mu\u00e9 en Web social, et les petites startups sont devenu \u2026 Facebook, Airbnb, etc. Aujourd\u2019hui, le Web 2.0 domine la plan\u00e8te \u00e9conomique, contredisant les pr\u00e9visions de Close Brothers, devenu DC Advisory Partners, mais qui propose toujours du \u00ab\u00a0conseil strat\u00e9gique aupr\u00e8s d\u2019actionnaires ou dirigeants souhaitant s\u2019assurer que leur groupe dispose des meilleurs atouts pour prosp\u00e9rer<\/em>\u00a0\u00bb\u00a0: avec une telle vision \u00e0 moyen et long terme, nul doute qu\u2019ils sont les meilleurs\u00a0!<\/p>\nMais il est difficile de comprendre les \u00e9volutions su monde avec des \u0153ill\u00e8res\u00a0: les banquiers d\u2019affaires ont des grilles d\u2019analyse pr\u00e9cises, fruit d\u2019une exp\u00e9rience pass\u00e9e\u00a0; inutile donc de leur demander de comprendre dans quelle direction le monde bouge.<\/p>\n
Le probl\u00e8me, c\u2019est qu\u2019il bouge de plus en plus vite.<\/p>\n","protected":false},"excerpt":{"rendered":"
Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. Je retrouve une coupure de presse de Novembre 2006, quelques…<\/p>\n","protected":false},"author":2,"featured_media":25562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[152],"tags":[201,161,305,306],"yoast_head":"\n
Les proph\u00e9ties malheureuses des banques d\u2019affaires - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/propheties-malheureuses-banques-daffaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les proph\u00e9ties malheureuses des banques d\u2019affaires - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Il est toujours dramatique de relire 10 ans plus tard les proph\u00e9ties des experts, et notamment les banquiers d\u2019affaires \u2013 ceux qui doivent absolument savoir quel sera le futur des entreprises pour les conseiller habilement. 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Dans ce cadre, Xavier Charpentier, Laurent Ponthou, Frank Rosenthal et moi-m\u00eame avons initi\u00e9 une r\u00e9flexion sur les \u00ab\u00a0nouveaux entrants\u00a0\u00bb \u2026 que selon l\u2019avanc\u00e9e de nos travaux \u2013 et notre humeur\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/11\/Damien-Douani.jpg?fit=530%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24805,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/web-2-0-implosion-ou-consolidation\/","url_meta":{"origin":25561,"position":1},"title":"Web 2.0 : implosion ou consolidation ?","date":"5 mai 2010","format":false,"excerpt":"Alarmant : le Web social au bord de la faillite ! Ou de l'explosion ! Ou de l'implosion (variante) ! Il ne se passe pas une semaine sans que quelque gourou ou futurologue n'annonce la mort des blogs, des r\u00e9seaux sociaux, voire m\u00eame du micro blogging (plus risqu\u00e9 parce que\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24786,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/tourisme-et-medias-sociaux\/","url_meta":{"origin":25561,"position":2},"title":"Tourisme et m\u00e9dias sociaux","date":"2 f\u00e9vrier 2014","format":false,"excerpt":"Les touristes voyagent d\u00e9sormais sur les m\u00e9dias sociaux avant d\u2019arpenter le monde dans la vraie vie\u00a0: fier de ce constat, la ville de M\u00e9rignac a lanc\u00e9 un \u00ab\u00a0office de tourisme num\u00e9rique\u00a0\u00bb. Rencontre avec Marie R\u00e9calde, d\u00e9put\u00e9e de la Gironde et adjointe au Maire de M\u00e9rignac.MarketingIsDead : M\u00e9rignac, pour un parisien\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26546,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-luxe-contre-attaque\/","url_meta":{"origin":25561,"position":3},"title":"Le luxe contre-attaque","date":"6 mai 2022","format":"gallery","excerpt":"Avec Yves Hanania et Philippe Gaillochet, Isabelle Musnik, fondatrice et directrice d\u2019INfluencia, vient de publier Le luxe contre-attaque\u00a0; rencontre avec les auteurs. MarketingIsDead\u00a0: Le luxe contre-attaque\u00a0: le secteur n\u2019avait-il pas trop tard\u00e9 \u00e0 r\u00e9pondre aux d\u00e9fis d\u2019un monde en mutation\u00a0? Yves, Isabelle, Philippe\u00a0: Non, pas du tout. Les grandes maisons\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/05\/LUXE-CONTRE-ATTAQUE.jpg?fit=582%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24810,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-cache-de-google-2\/","url_meta":{"origin":25561,"position":4},"title":"Le cache de Google","date":"29 ao\u00fbt 2009","format":false,"excerpt":"Pour les n\u00e9ophytes du Web en g\u00e9n\u00e9ral et du Web 2.0 en particulier, le cache de Google demeure un \"lieu\" non seulement virtuel mais mythique : on sait \"o\u00f9 \u00e7a se trouve\", mais pas vraiment \"\u00e0 quoi \u00e7a sert\" et encore moins \"qu'est-ce qu'on peut en faire\" ... \"Lorsque Google\u2026","rel":"","context":"Dans "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26196,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-par-les-nuls-4-qonto\/","url_meta":{"origin":25561,"position":5},"title":"Le marketing par les nuls #4 : Qonto","date":"9 juin 2020","format":"gallery","excerpt":"Il n\u2019y a pas de raison pour que les startups ne soient pas \u00e0 l\u2019honneur dans cette rubrique\u00a0! Il y a quelques jours, je re\u00e7ois un communiqu\u00e9 de presse pour \u00ab\u00a0Qonto, la n\u00e9obanque des entreprises et des ind\u00e9pendants dont l'offre r\u00e9pond aux besoins des professionnels de l'\u00e9v\u00e9nementiel, de la communication\u2026","rel":"","context":"Dans "Le marketing par les nuls"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/06\/l-argent-en-psychotherapie.png?fit=750%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25561"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561\/revisions"}],"predecessor-version":[{"id":25567,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25561\/revisions\/25567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25562"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a>Je retrouve une coupure de presse de Novembre 2006, quelques semaines apr\u00e8s le rachat de YouTube par Google, o\u00f9 la banque Close Brothers \u2013 qui s\u2019appelle aujourd\u2019hui DC Advisory Partners, apr\u00e8s son propre rachat par Daiwa Capital Markets \u2013 dit tout le \u00ab\u00a0bien\u00a0\u00bb<\/em>, ou plut\u00f4t le mal de la nouvelle \u00e9conomie dite du Web 2.0.<\/p>\n