CCI de Grenoble<\/a>\u00a0!<\/p>\nSi Direct Mails<\/em> ne r\u00e9pond pas \u00e0 mes questions stupides sur l\u2019opt in \u2013 franchement, c\u2019est quoi, ces b\u00eatises\u00a0? \u2013 il semble (je mets au singulier, puisqu\u2019il s\u2019agit d\u2019un autoentrepreneur) plus r\u00e9actif \u00e0 une visite de son site\u00a0: \u00e0 peine en \u00e9tais-je sorti que je recevais \u00e0 nouveau un courriel me proposant d\u2019utiliser ses services de mails et de SMS\u00a0!<\/p>\nPourquoi je semble m\u2019acharner sur un pauvre gars perdu dans ses montagnes\u00a0: parce que c\u2019est ce genre de gars qui pourrissent notre m\u00e9tier, et incitent les l\u00e9gislateurs \u00e0 \u00e9dicter des r\u00e8glements de plus en plus contraignants.<\/p>\n
Car les gens de Bruxelles sont des citoyens comme les autres, qui en ont ras le bol de recevoir des kyrielles\u00a0de spams\u00a0; et quand les pourriels s\u2019invitent parmi nos SMS, on a de plus en plus d\u2019impression d\u2019\u00eatre agress\u00e9s dans notre intimit\u00e9\u00a0: la relation \u00e0 notre Smartphone est beaucoup plus intime qu\u2019\u00e0 notre PC.<\/p>\n
Alors de gr\u00e2ce, si on ne peut emp\u00eacher les agissements douteux de certains, on peut au moins \u00e9viter de recourir \u00e0 leurs services.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ah\u00a0! L\u2019\u00e9thique\u00a0: tout le monde en parle \u00e0 l\u2019aube de la RGPG\u00a0! Imaginez\u00a0: jusqu\u2019\u00e0 4% d\u2019amende sur le CA mondial des contrevenants, les GAFA et autres TUNA (Tesla, Uber, Netflix, Airbnb pour ceux qui ignore encore l\u2019acronyme) vont enfin souffrir. Sauf qu\u2019il n\u2019y a pas…<\/p>\n","protected":false},"author":2,"featured_media":25537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[154],"tags":[298,161,299],"yoast_head":"\n
Spams par SMS - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/spams-par-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spams par SMS - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Ah\u00a0! L\u2019\u00e9thique\u00a0: tout le monde en parle \u00e0 l\u2019aube de la RGPG\u00a0! Imaginez\u00a0: jusqu\u2019\u00e0 4% d\u2019amende sur le CA mondial des contrevenants, les GAFA et autres TUNA (Tesla, Uber, Netflix, Airbnb pour ceux qui ignore encore l\u2019acronyme) vont enfin souffrir. 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Les chiffres les plus fous circulent sur ce \u00ab\u00a0march\u00e9\u00a0\u00bb\u00a0que d\u2019aucuns estiment \u00e0 pr\u00e8s de 2 milliards de dollars en 2020 \u2013 m\u00eame si\u2026","rel":"","context":"Dans "Soci\u00e9t\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2015\/12\/objets-connectes.png?fit=682%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26603,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/marketing-entre-deni-et-refoulement\/","url_meta":{"origin":25536,"position":2},"title":"Marketing, entre d\u00e9ni et refoulement","date":"3 octobre 2022","format":"gallery","excerpt":"Dans son dernier ouvrage, Le D\u00e9ni ou la fabrique de l\u2019aveuglement, Serge Tisseron explique comment nier ce qui peut para\u00eetre une \u00e9vidence \u2013 le changement climatique, en l\u2019occurrence \u2013 constitue pour bon nombre d\u2019entre nous une mani\u00e8re protectrice d\u2019affronter \u2013 ou plut\u00f4t de ne pas affronter \u2013 une r\u00e9alit\u00e9 traumatisante.\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/10\/no-1532839_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26440,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/philippe-rondeau-et-la-grande-rebellion-des-consommateurs\/","url_meta":{"origin":25536,"position":3},"title":"Philippe Rondeau et la grande r\u00e9bellion des consommateurs","date":"17 mai 2021","format":"gallery","excerpt":"Le marketing a trop souvent consid\u00e9r\u00e9 les consommateurs comme des cibles taillables \u00e0 merci, pourvu qu\u2019on leur propose des produits et\/ou services \u00e0 peu pr\u00e8s adapt\u00e9s \u00e0 leurs besoin \u2026 sauf qu\u2019aujourd\u2019hui, \u00e7a marche de moins en moins \u2013 voire plus du tout selon les populations \u00e0 qui on s\u2019adresse\u00a0:\u00a0la\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/05\/Phillippe-Rondeau-27-03-12-41.jpg?fit=600%2C600&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26354,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/respecter-ses-clients-ca-marche-aussi-en-b2b\/","url_meta":{"origin":25536,"position":4},"title":"Respecter ses clients, \u00e7a marche aussi en B2B","date":"8 f\u00e9vrier 2021","format":"gallery","excerpt":"Lundi matin, j\u2019ouvre ma boite aux lettres et tombent en cascade ces relances \u00e0 des mails auxquels je n\u2019ai pas r\u00e9pondu parce que je n\u2019\u00e9tais nullement int\u00e9ress\u00e9\u00a0: je parle de B2B, pas de spams pour les genouill\u00e8res miracles et autres remonte-escaliers\u00a0! De ces mails dont l\u2019objet commence par \u00ab\u00a0Re\u00a0: \u2026\u00a0\u00bb,\u2026","rel":"","context":"Dans "Un peu de bon sens"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/02\/Chasse.jpeg?fit=555%2C370&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25049,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/linbound-marketing-selon-stephane-trupheme\/","url_meta":{"origin":25536,"position":5},"title":"L\u2019inbound marketing selon St\u00e9phane Truph\u00e8me","date":"17 mai 2016","format":false,"excerpt":"A l\u2019heure d\u2019Internet et des m\u00e9dias sociaux, le marketing est devenu pour beaucoup de consommateurs synonyme de harc\u00e8lement\u00a0: multiplication des pourriels dans sa boite aux lettres, de SMS intrusifs sur son mobile gr\u00e2ce aux beacons \u2013 en attendant de nouvelles actions plus proches de la gu\u00e9rilla que de l\u2019offre commerciale\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/05\/Inbound-marketing-1.jpg?fit=531%2C737&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25536"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25536"}],"version-history":[{"count":4,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25536\/revisions"}],"predecessor-version":[{"id":25542,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25536\/revisions\/25542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25537"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/10\/01-Colombo-41-Sri-Ponnambala-Vanesvara.jpg\")
<\/a>Sauf qu\u2019il n\u2019y a pas que les \u00ab\u00a0big\u00a0\u00bb<\/em> am\u00e9ricains qui sont concern\u00e9s\u00a0: il y a tous les petits rigolos hexagonaux, ceux qui polluent le Web de leurs proc\u00e9d\u00e9s \u00ab\u00a0limite\u00a0\u00bb<\/em>, pour ne pas dire malsains \u2013 et qui renforcent les consommateurs dans leurs r\u00e9ticences vis-\u00e0-vis du marketing.<\/p>\n