![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg?resize=247%2C300\")
<\/a>Juste une petite anesth\u00e9sie locale pour lui placer dans l\u2019avant-bras une micro-puce connect\u00e9e \u00e0 un nerf \u2013 il ne voulait pas en savoir plus, autant il adorait parler technologies, autant il \u00e9prouvait un certain malaise \u00e0 \u00e9voquer les aspects biologiques de la chose\u00a0!<\/p>\nEt hop, un geste discret de main pour mettre en marche son t\u00e9l\u00e9viseur, un claquement de doigts pour changer de chaine, un autre geste pour fermer les volets, un mouvement imperceptible des doigts pour appeler un num\u00e9ro de t\u00e9l\u00e9phone\u00a0: g\u00e9nial, c\u2019\u00e9tait g\u00e9nial\u00a0!<\/p>\n
Au d\u00e9but, il lui avait fallu s\u2019habituer\u00a0: \u00e9viter d\u2019\u00e9teindre la t\u00e9l\u00e9 \u00e0 la place d\u2019ouvrir les volets, par exemple\u00a0; il y avait eu des gags, quand au lieu de mettre musique, il avait ouvert le canap\u00e9-lit\u00a0; quand il avait failli refermer la porte du garage sur le capot de sa voiture\u00a0: heureusement il y avait des s\u00e9curit\u00e9s<\/p>\n
Mais tr\u00e8s rapidement, il s\u2019y \u00e9tait habitu\u00e9 et au bout de quelques semaines, impossible de s\u2019en passer.<\/p>\n
Tout \u00e9tait vraiment formidable, jusqu\u2019au jour o\u00f9 son m\u00e9decin lui diagnostiqua quelques pr\u00e9dispositions \u00e0 la maladie de Parkinson et m\u00eame quelques signes avant-coureurs \u2026<\/p>\n
Il n\u2019y avait pas vraiment pris garde, pas plus qu\u2019il n\u2019avait vraiment entendu quand le chirurgien qui l\u2019avait implant\u00e9 lui avait dit que la puce, pour des tas de bonnes raisons techniques, \u00e9videmment, serait compliqu\u00e9es \u00e0 retirer, et ce d\u2019autant plus que le temps passerait.<\/p>\n
Et voil\u00e0 qu\u2019aujourd\u2019hui, ses volets montaient et descendaient sans raison, la t\u00e9l\u00e9vision s\u2019allumait et s\u2019\u00e9teignait un peu n\u2019importe quand, le four refusait de finir de cuire ses g\u00e2teaux, etc.<\/p>\n
Plus la moindre autorit\u00e9 sur les objets du quotidien, pas plus que sur son corps.<\/p>\n","protected":false},"excerpt":{"rendered":"
Victor a longtemps h\u00e9sit\u00e9\u00a0: lui, le Geek, il a interminablement tergivers\u00e9\u00a0avant de se lancer dans l\u2019aventure, se demandant si \u00e0 50 ans, il n\u2019\u00e9tait pas trop tard. S\u2019il allait supporter l\u2019implant, s\u2019habituer \u00e0 ce nouveau mode de vie, si \u2026 Et puis il y a…<\/p>\n","protected":false},"author":2,"featured_media":25478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[177,169,284],"yoast_head":"\n
Pauvre Victor - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/pauvre-victor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pauvre Victor - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Victor a longtemps h\u00e9sit\u00e9\u00a0: lui, le Geek, il a interminablement tergivers\u00e9\u00a0avant de se lancer dans l\u2019aventure, se demandant si \u00e0 50 ans, il n\u2019\u00e9tait pas trop tard. 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D\u2019un c\u00f4t\u00e9, le G\u00e9n\u00e9ral de Gaulle et ses CRS\u00a0; les jeunes scandent \u00ab\u00a0CRS = SS\u00a0\u00bb, rejetant en bloc la soci\u00e9t\u00e9 de consommation dont ils h\u00e9ritent, et les structures \u00e9tatiques qui la s\u00e9curisent\u2026","rel":"","context":"Dans "C\u2019est d\u00e9j\u00e0 demain"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/03\/Autorit\u00e9.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26811,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-digital-de-a-z-rencontre-avec-yann-gourvennec\/","url_meta":{"origin":25477,"position":1},"title":"Le Marketing digital de @ \u00e0 Z, rencontre avec Yann Gourvennec","date":"27 mars 2024","format":"gallery","excerpt":"MarketingIsDead\u00a0: Avec ton complice Hubert Kratiroff, tu viens de publier la nouvelle Bible du marketing digital, mais n\u2019est-ce pas aujourd\u2019hui un truisme\u00a0? Peut-on faire du marketing non digital\u00a0? Yann Gourvennec\u00a0: Commen\u00e7ons par pr\u00e9ciser que ce terme de \u00ab\u00a0nouvelle Bible du marketing digital\u00a0\u00bb n\u2019est pas de notre fait. C\u2019est la phrase\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Yann.jpeg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26838,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-entre-libertes-individuelles-et-responsabilite-collective-par-christophe-rougon\/","url_meta":{"origin":25477,"position":2},"title":"Le marketing, entre libert\u00e9s individuelles et responsabilit\u00e9 collective, par Christophe Rougon.","date":"7 octobre 2024","format":false,"excerpt":"Christophe Rougon, Responsable du marketing Strat\u00e9gique, Groupe La Macif, interviendra le 17 Octobre 2024 lors de la matin\u00e9e du Comit\u00e9 Scientifique de l\u2019Adetem\u00a0: Le dernier d\u00e9fi du marketing : r\u00e9former l\u2019entreprise\u00a0! 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L'ann\u00e9e 2020 avec l'introduction en\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Rispal.jpg?fit=494%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25477"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477\/revisions"}],"predecessor-version":[{"id":25480,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25477\/revisions\/25480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25478"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/08\/Frankenstein.jpg\")
<\/a>Juste une petite anesth\u00e9sie locale pour lui placer dans l\u2019avant-bras une micro-puce connect\u00e9e \u00e0 un nerf \u2013 il ne voulait pas en savoir plus, autant il adorait parler technologies, autant il \u00e9prouvait un certain malaise \u00e0 \u00e9voquer les aspects biologiques de la chose\u00a0!<\/p>\n