{"id":25441,"date":"2017-07-05T09:56:35","date_gmt":"2017-07-05T09:56:35","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25441"},"modified":"2017-07-05T09:58:21","modified_gmt":"2017-07-05T09:58:21","slug":"liot-entre-high-tech-marketing","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/liot-entre-high-tech-marketing\/","title":{"rendered":"L\u2019IoT, entre High Tech et marketing"},"content":{"rendered":"<p>Le succ\u00e8s de l\u2019IoT r\u00e9side entre innovation technologique \u2013 \u00e0 la base m\u00eame des objets connect\u00e9s \u2013 et marketing : dans valeur d\u2019usage, ces objets ne resteront bien souvent que des gadgets pour geeks.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg\"><img data-attachment-id=\"25442\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/liot-entre-high-tech-marketing\/ibm\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?fit=467%2C292&amp;ssl=1\" data-orig-size=\"467,292\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;6.3&quot;,&quot;credit&quot;:&quot;Picasa&quot;,&quot;camera&quot;:&quot;Canon EOS 500D&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1424088145&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IBM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?fit=467%2C292&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25442 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?resize=300%2C188\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/07\/IBM.jpg?w=467&amp;ssl=1 467w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>C\u2019est pourquoi la\u00a0r\u00e9union du <strong>Club Exp\u00e9rience Digitale<\/strong> du Mardi<strong> 19 septembre <\/strong>2017 de l&rsquo;<strong>Adetem\u00a0<\/strong>nous transportera \u00e0 l\u2019<strong>IBM<\/strong>\u00a0<strong>Client Center Paris<\/strong>\u00a0pour comprendre comme une harmonieuse conjugaison entre recherche technologique et marketing va cr\u00e9er l\u2019univers connect\u00e9 de demain.<\/p>\n<p>Cette r\u00e9union se d\u00e9roulera en deux temps :<\/p>\n<p><strong><em>Partie conf\u00e9rence avec :<\/em><\/strong><\/p>\n<ul>\n<li><strong>Fran\u00e7ois P\u00e9tavy<\/strong>, CEO d\u2019eYeka, pour nous expliquer quelles nouvelles exp\u00e9riences attendent les consommateurs de ces nouvelles technologies : \u00e0 travers l\u2019analyse transversale de nombreux projets de crowdsourcing cr\u00e9atif portant sur le d\u00e9veloppement d\u2019innovations s\u2019appuyant sur l\u2019IoT, l\u2019intelligence artificielle et la r\u00e9alit\u00e9 augment\u00e9e, il partagera les domaines \u00e9mergents en termes d\u2019usages et d\u2019exp\u00e9rience consommateur.<\/li>\n<li><strong>Katia Luce<\/strong>, Consultante Avant-vente, IBM Watson IoT, pr\u00e9sentera le potentiel de l\u2019IoT et du cognitif dans le domaine de la distribution en se basant sur des cas d\u2019usages et soulignera comment, de la red\u00e9finition de la relation client, \u00e0 la mise en place de nouveaux services ou mod\u00e8les, en passant par l\u2019optimisation des op\u00e9rations, l\u2019IoT est un vecteur de transformation des entreprises.<\/li>\n<li><strong>Alexis Kaplan,\u00a0<\/strong>Co-founder de\u00a0Kuantom qui nous expliquera comment ils accompagnent aujourd\u2019hui l\u2019industrie du tourisme et du travel retail dans la transformation digitale de leurs d\u00e9bits de boisson.<\/li>\n<\/ul>\n<p><strong><em>Visite de l\u2019IBM Client Center :<\/em><\/strong><\/p>\n<p>L\u2019IBM Client Center Paris accueille le Centre International de Solutions M\u00e9tier \u00e0 Bois-Colombes. Les deux centres r\u00e9unis en font un lieu unique et immersif au c\u0153ur du si\u00e8ge d\u2019IBM France.<\/p>\n<p>Ce nouvel ensemble vous offre une exp\u00e9rience IBM unique dans vos projets de transformation digitale. Plus de 170 solutions innovantes y sont pr\u00e9sent\u00e9es \u00e0 travers de r\u00e9els prototypes int\u00e9gr\u00e9s bas\u00e9s sur des sc\u00e9narii m\u00e9tiers. Elles sont issues de l\u2019expertise IBM du monde des industries :<\/p>\n<ul>\n<li>Un showroom de 600m\u00b2 d\u00e9di\u00e9 aux solutions par industries,<\/li>\n<li>Plus de 170 d\u00e9monstrations fonctionnelles de solutions m\u00e9tier,<\/li>\n<li>Des infrastructures et \u00e9quipements pour organiser vos sessions de travail r\u00e9pondant \u00e0 vos probl\u00e9matiques.<\/li>\n<\/ul>\n<p>Pour s&rsquo;inscrire, c&rsquo;est <a href=\"https:\/\/www.adetem.org\/club-adetem-experience-digitale\/\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le succ\u00e8s de l\u2019IoT r\u00e9side entre innovation technologique \u2013 \u00e0 la base m\u00eame des objets connect\u00e9s \u2013 et marketing : dans valeur d\u2019usage, ces objets ne resteront bien souvent que des gadgets pour geeks. C\u2019est pourquoi la\u00a0r\u00e9union du Club Exp\u00e9rience Digitale du Mardi 19 septembre&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,201,280,174],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019IoT, entre High Tech et marketing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/liot-entre-high-tech-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IoT, entre High Tech et marketing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le succ\u00e8s de l\u2019IoT r\u00e9side entre innovation technologique \u2013 \u00e0 la base m\u00eame des objets connect\u00e9s \u2013 et marketing : dans valeur d\u2019usage, ces objets ne resteront bien souvent que des gadgets pour geeks. 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Imaginons les usages des \u00e9changes d\u2019information de syst\u00e8me \u00e0 syst\u00e8me. L\u2019occasion pour moi de vous en livrer la pr\u00e9face \u2026 que j\u2019ai eu le plaisir de r\u00e9diger. Notre soci\u00e9t\u00e9 a connu ces 20\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/04\/Internet-des-objets.jpg?fit=900%2C962&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24896,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marche-des-objets-connectes-nexistera-jamais\/","url_meta":{"origin":25441,"position":3},"title":"Le marche des objets connect\u00e9s n\u2019existera jamais","date":"8 d\u00e9cembre 2015","format":false,"excerpt":"Les objets connect\u00e9s sont \u00e0 la mode, et nul doute que les startups fran\u00e7aises seront encore \u00e0 l\u2019honneur au prochain CES de Las Vegas, en janvier 2016. 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Ces changements impactent au premier plan les acteurs du marketing dont\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/09\/La-Mother-et-la-Perceuse.jpg?fit=640%2C426&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24698,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/les-objets-connectes-le-consommateur-et-les-assureurs\/","url_meta":{"origin":25441,"position":5},"title":"Les objets connect\u00e9s, le consommateur \u2026 et les assureurs","date":"22 septembre 2015","format":false,"excerpt":"Les objets connect\u00e9s sont d\u00e9sormais omnipr\u00e9sents, sinon dans nos vies, du moins \u2026 dans les m\u00e9dias : tout le monde leur pr\u00e9dit un bel avenir \u2013 sans trop n\u00e9cessairement savoir ce que sera cet avenir !Entre les industriels du High Tech et les startups d\u2019un c\u00f4t\u00e9, et les consommateurs, le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25441"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25441"}],"version-history":[{"count":3,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25441\/revisions"}],"predecessor-version":[{"id":25445,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25441\/revisions\/25445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25442"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}