{"id":25401,"date":"2017-05-23T13:33:56","date_gmt":"2017-05-23T13:33:56","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25401"},"modified":"2017-05-23T13:33:56","modified_gmt":"2017-05-23T13:33:56","slug":"on-a-marche-lune","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/on-a-marche-lune\/","title":{"rendered":"On a march\u00e9 sur la lune"},"content":{"rendered":"

Le secteur de l\u2019assurance n\u2019est certainement pas un des plus dynamiques en termes d\u2019innovation\u00a0; raison de plus de saluer l\u2019arriv\u00e9e de Moonshot-Internet, que viennent de lancer Alexandre Rispal et Emilien Matte.<\/p>\n

MarketingIsDead\u00a0<\/strong>: <\/em>Alexandre et Emilien, vous venez de lancer Moonshot-Internet, une compagnie d\u2019assurance d\u2019un nouveau genre \u2026<\/em><\/p>\n

Alexandre et Emilien\u00a0:<\/strong> En effet, au d\u00e9but nous nous sommes int\u00e9ress\u00e9s au d\u00e9part \u00e0 la mani\u00e8re de r\u00e9pliquer Rocket Internet (usine \u00e0 startups) dans le monde de l\u2019assurance. Cette r\u00e9flexion a rejoint une volont\u00e9 de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Insurance de travailler sur un sujet proche, sujet qui \u00e9tait pilot\u00e9 par Alban Lavril.<\/p>\n

C\u2019est ainsi qu\u2019est n\u00e9e l\u2019initiative Moonshot-Internet au sein de Soci\u00e9t\u00e9 G\u00e9n\u00e9rale Insurance.<\/p>\n

Tr\u00e8s vite deux autres personnes se sont jointes \u00e0 nous\u00a0: Marie Huyghues-Beaufond et Nicolas Serceau. Depuis mars 2017, Moonshot-Internet est une soci\u00e9t\u00e9 \u00e0 part enti\u00e8re immatricul\u00e9e aupr\u00e8s de l\u2019ORIAS.<\/p>\n

Moonshot-Internet souhaite r\u00e9volutionner la mani\u00e8re de concevoir l\u2019assurance et la fa\u00e7on dont elle est per\u00e7ue. Nos produits seront simples, propos\u00e9s en ligne et nos clients seront rembours\u00e9s automatiquement.<\/p>\n

Pour y parvenir, Moonshot-Internet a cr\u00e9\u00e9 une v\u00e9ritable usine \u00e0 produits permettant de lancer de nouvelles offres entre 30 et 90 jours.<\/p>\n

Moonshot-Internet veut devenir un partenaire incontournable des sites d\u2019E-commerce en leur proposant un revenu compl\u00e9mentaire ainsi qu\u2019un service \u00e0 valeur ajout\u00e9e pour leurs clients de mani\u00e8re simple gr\u00e2ce aux API mises \u00e0 disposition en ligne pour nos partenaires.<\/p>\n

MarketingIsDead\u00a0<\/strong>: <\/em>Cette startup s\u2019est d\u00e9velopp\u00e9e dans le giron d\u2019un grand groupe\u00a0?<\/em><\/p>\n

\"\"<\/a>Alexandre et Emilien\u00a0:<\/strong> Cela a \u00e9t\u00e9 une aventure au long cours depuis 12 mois. En effet, l\u2019un des enjeux est de combiner l\u2019\u00e9tat d\u2019esprit \u00ab\u00a0start-up\u00a0\u00bb <\/em>avec le fonctionnement d\u2019un grand groupe. Nous avons \u00e9t\u00e9 accompagn\u00e9s par des sponsors internes tr\u00e8s impliqu\u00e9s, condition indispensable \u00e0 la mise en place d\u2019une telle initiative. Par ailleurs, nous sommes attentifs \u00e0 partager largement notre exp\u00e9rience au sein de notre groupe.<\/p>\n

MarketingIsDead\u00a0:<\/strong> Quel regard portez-vous sur l\u2019assurance dans notre pays\u00a0?<\/em><\/p>\n

Nous constatons que le secteur \u00e9volue rapidement en Asie et aux Etats-Unis. L\u2019Europe depuis quelques ann\u00e9es innove \u00e9galement en Allemagne, Scandinavie et Royaume-Uni.<\/p>\n

Moonshot-Internet souhaite s\u2019ancrer dans cette dynamique en France et prendre un r\u00f4le actif au d\u00e9veloppement de l\u2019Assurtech.<\/p>\n

MarketingIsDead\u00a0: <\/strong>Alexandre, dans le m\u00eame temps tu \u00e9cris de nombreux ouvrages, y compris sur le cyclisme et sur le transhumanisme\u00a0: qu\u2019est-ce qui te motive\u00a0?<\/em><\/p>\n

Alexandre :<\/strong> C\u2019est vrai que cela peut sembler relativement \u00e9loign\u00e9.<\/p>\n

En fait, a posteriori, je me rends compte qu\u2019il y a un point commun. Dans le cyclisme, mon ouvrage traite de la technologie du dopage. Dans le transhumanisme c\u2019est l\u2019am\u00e9lioration globale de toutes les fonctions humaines. Bref, on retrouve la notion de performance, qui est aussi dans l\u2019ADN de Moonshot-Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le secteur de l\u2019assurance n\u2019est certainement pas un des plus dynamiques en termes d\u2019innovation\u00a0; raison de plus de saluer l\u2019arriv\u00e9e de Moonshot-Internet, que viennent de lancer Alexandre Rispal et Emilien Matte. MarketingIsDead\u00a0: Alexandre et Emilien, vous venez de lancer Moonshot-Internet, une compagnie d\u2019assurance d\u2019un nouveau…<\/p>\n","protected":false},"author":2,"featured_media":25402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[150],"tags":[180,175],"class_list":["post-25401","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-interviews-2-0","tag-assurance","tag-interview","post_format-post-format-gallery"],"yoast_head":"\nOn a march\u00e9 sur la lune - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/on-a-marche-lune\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On a march\u00e9 sur la lune - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le secteur de l\u2019assurance n\u2019est certainement pas un des plus dynamiques en termes d\u2019innovation\u00a0; raison de plus de saluer l\u2019arriv\u00e9e de Moonshot-Internet, que viennent de lancer Alexandre Rispal et Emilien Matte. 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