{"id":25398,"date":"2017-05-16T13:45:09","date_gmt":"2017-05-16T13:45:09","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25398"},"modified":"2017-05-16T13:45:09","modified_gmt":"2017-05-16T13:45:09","slug":"cyberattaques-navez-rien","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/cyberattaques-navez-rien\/","title":{"rendered":"Cyberattaques\u00a0: vous n\u2019avez encore rien vu\u00a0!"},"content":{"rendered":"

Je me rends ce matin sur le site de M\u00e9t\u00e9o France<\/a> pour conna\u00eetre les temp\u00e9ratures pr\u00e9vues pour l\u2019apr\u00e8s-midi \u00e0 Vincennes\u00a0\u2026 page inaccessible\u00a0!<\/p>\n

Je me rends sur Voyages Sncf<\/a> pour acheter un billet de train, je valide ma commande, renseigne ma carte de cr\u00e9dit, ajoute le petit code que Visa m\u2019envoie par SMS \u2026 et pouf\u00a0! Plus rien.<\/p>\n

Bonne surprise\u00a0: chez Trainline<\/a>, \u00e7a marche.<\/p>\n

\"\"<\/a>Je pars chez mon dentiste et apr\u00e8s de longues minutes de souffrance, la secr\u00e9taire tente de se connecter \u00e0 l\u2019ordinateur pour me fixer un nouveau rendez-vous \u2026 en vain\u00a0!<\/p>\n

Comme les m\u00e9dias ne parlent que de \u00ab\u00a0cyberattaques\u00a0\u00bb<\/em> et que les sp\u00e9cialistes \u2013 est-ce vraiment le mot, vu qu\u2019on a l\u2019impression qu\u2019ils ressassent en boucle des discours auxquels ils semblent \u00e0 peine croire \u2013 nous pr\u00e9cisent que certainement beaucoup de PME et de particuliers ont \u00e9t\u00e9 touch\u00e9s sans qu\u2019on ne le sachent encore, je me dis que c\u2019est encore un coup des Russes, voire des Cor\u00e9ens du Nord.<\/p>\n

Bonne nouvelle\u00a0: mon dentiste me pr\u00e9cise que le syst\u00e8me rame depuis bien avant le weekend \u2013 c\u2019est vrai que les terminaux ne sont pas de toute premi\u00e8re jeunesse \u2013 et de retour \u00e0 mon bureau, je d\u00e9couvre qu\u2019on va friser les 26\u00b0 \u00e0 Vincennes\u00a0: ce n\u2019\u00e9tait qu\u2019un dysfonctionnement mineur, sans doute.<\/p>\n

Quant \u00e0 Voyages Sncf<\/a>, \u00ab\u00a0il y a actuellement quelques petits soucis avec Chrome, il vous fait tourner en rond apr\u00e8s la validation du code\u00a0\u00bb<\/em>, dixit le Community Manager \u2013 ce qui explique que je n\u2019ai pas eu de probl\u00e8me avec Trainline<\/a>, en utilisant \u2026 Google Chrome.<\/p>\n

Donc, pas de panique \u2026 mais il est clair que dans les jours et les semaines qui viennent, bien des utilisateurs vont regarder leur ordinateur d\u2019un autre \u0153il \u2013 et se pr\u00e9parer au pire\u00a0: peut-\u00eatre arr\u00eateront-ils de cliquer sur n\u2019importe quelle pi\u00e8ce jointe, cela leur \u00e9vitera d\u2019\u00eatre victime de phishing.<\/p>\n

Regarder leur ordinateur \u2026 mais pas leur t\u00e9l\u00e9phone, et encore moins leur bracelet connect\u00e9 \u2013 quant \u00e0 la programmation \u00e0 distance de leur chaudi\u00e8re ou de leurs volets roulants \u2026<\/p>\n

Pourtant les cyberattaques ne se limiteront certainement pas dans les ann\u00e9es \u00e0 venir aux seuls objets communiquant qui sont les PC et les mobiles\u00a0: d\u00e9j\u00e0 les premi\u00e8res attaques par d\u00e9ni de service \u2013 ou DDoS<\/a> pour Distributed Denial of Service Attacks \u2013 via d\u2019anodins objets connect\u00e9s ont eu lieu l\u2019an pass\u00e9.<\/p>\n

Des braqueurs qui prennent \u00e0 distance le contr\u00f4le d\u2019une voiture connect\u00e9e pour l\u2019envoyer dans la vitrine d\u2019une bijouterie, on ne voit \u00e7a que dans les s\u00e9ries am\u00e9ricaines \u2026 pour l\u2019instant\u00a0; demain, les joaillers de la Place Vend\u00f4me ont quelques soucis \u00e0 se faire\u00a0!<\/p>\n

Le cyber terrorisme via IoT va se banaliser dans les mois et les ann\u00e9es \u00e0 venir\u00a0; le cyber terrorisme \u2026 ou simplement la petite d\u00e9linquance, puisque l\u2019on peut lire les informations contenues dans votre carte de cr\u00e9dit juste en passant un t\u00e9l\u00e9phone \u00e0 proximit\u00e9\u00a0: \u00e9vitez de prendre le m\u00e9tro avec votre Visa ou votre Mastercard\u00a0!<\/p>\n

Le monde hyper connect\u00e9 de demain \u2013 o\u00f9 il sera difficile de se procurer des objets non connect\u00e9s \u2013 sera aussi celui des grandes angoisses\u00a0: de voir sa voiture quitter la route sans raison, de voir son compte en banque glisser brutalement dans le rouge<\/p>\n

Avant que d\u2019entendre la police politique frapper \u00e0 votre porte \u2026 Salut Orwell\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

Je me rends ce matin sur le site de M\u00e9t\u00e9o France pour conna\u00eetre les temp\u00e9ratures pr\u00e9vues pour l\u2019apr\u00e8s-midi \u00e0 Vincennes\u00a0\u2026 page inaccessible\u00a0! Je me rends sur Voyages Sncf pour acheter un billet de train, je valide ma commande, renseigne ma carte de cr\u00e9dit, ajoute le…<\/p>\n","protected":false},"author":2,"featured_media":25399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[267,266,174],"yoast_head":"\nCyberattaques\u00a0: vous n\u2019avez encore rien vu\u00a0! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/cyberattaques-navez-rien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyberattaques\u00a0: vous n\u2019avez encore rien vu\u00a0! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Je me rends ce matin sur le site de M\u00e9t\u00e9o France pour conna\u00eetre les temp\u00e9ratures pr\u00e9vues pour l\u2019apr\u00e8s-midi \u00e0 Vincennes\u00a0\u2026 page inaccessible\u00a0! 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