![\"\"](\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/01\/Kabla.jpg?resize=300%2C300\")
<\/a>Un des moyens les plus efficaces pour se lancer consiste, bien \u00e9videmment, \u00e0 associer les premiers pas sur ces plateformes \u00e0 des succ\u00e8s commerciaux. Pour cela, un concept tend \u00e0 se populariser depuis quelques mois\u00a0: celui du \u00ab\u00a0Social selling\u00a0\u00bb. Popularis\u00e9 par LinkedIn, ce concept consiste \u00e0 utiliser les r\u00e9seaux sociaux pour am\u00e9liorer l\u2019efficacit\u00e9 des forces de vente. Cela semble ais\u00e9, mais encore faut-il ne pas proc\u00e9der n\u2019importe comment.<\/p>\nLe \u00ab\u00a0Social selling\u00a0\u00bb s\u2019appuie sur trois grands principes. Le premier, c\u2019est de travailler son \u00ab\u00a0Personal branding\u00a0\u00bb, sa marque professionnelle sur les r\u00e9seaux. Autrement dit, de transformer son CV en ligne en un profil qui pr\u00e9sente clairement et avantageusement les raisons de travailler avec vous. Le second, c\u2019est de ma\u00eetriser le moteur de recherche\u00a0: LinkedIn est une base de plus de 400 millions de profils qui peuvent servir \u00e0 qualifier un lead, la qualit\u00e9 d\u2019un contact, ou de pr\u00e9parer un rendez-vous. Le dernier, c\u2019est d\u2019utiliser la plateforme de diffusion int\u00e9gr\u00e9e aux r\u00e9seaux sociaux, notamment LinkedIn, qui peut progressivement vous transformer en un expert de votre secteur d\u2019activit\u00e9.<\/p>\n
Enfin, nous ne le rappellerons jamais assez, le \u00ab\u00a0Social selling\u00a0\u00bb ne doit pas \u00eatre confondu avec cette pratique de plus en plus courante et d\u00e9testable, qui consiste \u00e0 inviter des contacts par brochette dans l\u2019unique but de gonfler son carnet d\u2019adresse\u00a0: cette pratique rel\u00e8ve plut\u00f4t du spam, et ne peut que vous porter pr\u00e9judice.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mon ami Herv\u00e9 Kabla, Pr\u00e9sident de Be Angels, souligne les bonnes pratiques du social selling\u00a0dans Marketing : 100 pages, \u00e7a suffit ! En une petite dizaine d\u2019ann\u00e9es, les outils de la communication digitale se sont diffus\u00e9s au sein des entreprises \u00e9voluant en B2B. R\u00e9seaux sociaux,…<\/p>\n","protected":false},"author":2,"featured_media":25319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[250,251],"yoast_head":"\n
Herv\u00e9 Kabla\u00a0: 100 pages, \u00e7a suffit ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/herve-kabla-100-pages-ca-suffit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herv\u00e9 Kabla\u00a0: 100 pages, \u00e7a suffit ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Mon ami Herv\u00e9 Kabla, Pr\u00e9sident de Be Angels, souligne les bonnes pratiques du social selling\u00a0dans Marketing : 100 pages, \u00e7a suffit ! En une petite dizaine d\u2019ann\u00e9es, les outils de la communication digitale se sont diffus\u00e9s au sein des entreprises \u00e9voluant en B2B. 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MarketingIsDead\u00a0: Pourquoi un tel livre alors qu'on parle d\u00e9j\u00e0 de d\u00e9confinement ? Herv\u00e9 Kabla\u00a0: D\u00e9confinement, vraiment ? je ne suis pas si optimiste. Quand le gouvernement parle du 11 mai, quand on\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2020\/04\/hkl-adetem.jpg?fit=548%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25019,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/social-selling-explique-a-boss\/","url_meta":{"origin":25318,"position":1},"title":"Le social selling expliqu\u00e9 \u00e0 mon boss","date":"2 mai 2016","format":false,"excerpt":"Herv\u00e9 Kabla vient de cosigner avec \u00a0Sylvie Lachkar (voir son interview ici)\u00a0: Le social selling expliqu\u00e9 \u00e0 mon boss. 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<\/a>Un des moyens les plus efficaces pour se lancer consiste, bien \u00e9videmment, \u00e0 associer les premiers pas sur ces plateformes \u00e0 des succ\u00e8s commerciaux. Pour cela, un concept tend \u00e0 se populariser depuis quelques mois\u00a0: celui du \u00ab\u00a0Social selling\u00a0\u00bb. Popularis\u00e9 par LinkedIn, ce concept consiste \u00e0 utiliser les r\u00e9seaux sociaux pour am\u00e9liorer l\u2019efficacit\u00e9 des forces de vente. Cela semble ais\u00e9, mais encore faut-il ne pas proc\u00e9der n\u2019importe comment.<\/p>\n