{"id":25315,"date":"2017-01-27T14:42:10","date_gmt":"2017-01-27T14:42:10","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25315"},"modified":"2017-01-27T14:42:10","modified_gmt":"2017-01-27T14:42:10","slug":"humain-assez-humain","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/humain-assez-humain\/","title":{"rendered":"Humain, pas assez ou trop humain\u00a0?"},"content":{"rendered":"

Les d\u00e9bats ont \u00e9t\u00e9 passionnants et passionn\u00e9s aux Sommets du Digital<\/a> de La Clusaz sur la th\u00e9matique de l\u2019intelligence artificielle.<\/p>\n

Th\u00e8me\u00a0: AI et robotique vont d\u00e9truire 50% de nos jobs dans les ann\u00e9es \u00e0 venir, notamment dans le domaine m\u00e9dical\u00a0: mais Watson (du nom de l\u2019AI d\u2019IBM) saura-t-il montrer suffisamment d\u2019empathie \u00e0 ses patients pour que ces derniers se confient pleinement \u00e0 lui\u00a0? Apr\u00e8s tout, certains seniors japonais entretiennent des liens tr\u00e8s \u00e9troits avec leurs robots de compagnie \u2026<\/p>\n

Th\u00e8me\u00a0: une AI collaborant avec un humain sera toujours plus performante qu\u2019une AI seule (sous-entendu\u00a0: l\u2019humain irrempla\u00e7able)\u00a0; oui mais, la collaboration d\u2019un imb\u00e9cile avec un g\u00e9nie n\u2019aurait-elle pas plut\u00f4t tendance \u00e0 tirer ce dernier vers le bas\u00a0?<\/p>\n

Th\u00e8me\u00a0: AI plus fiable\u00a0: demain le v\u00e9ritable risque pour les voitures autonomes, ce seront celles conduites par des humains moins fiables\u00a0\u2026 Quid des pi\u00e9tons qui traversent en dehors des clous, on va leur interdire la marche \u00e0 pieds\u00a0?<\/p>\n

Th\u00e8me\u00a0: l\u2019AI prendra-t-elle un jour le pouvoir \u2013 back to 2001, l\u2019odyss\u00e9e de l\u2019espace\u00a0: mais non voyons, jamais une machine cr\u00e9e par l\u2019homme ne disposera d\u2019un tel libre arbitre \u2026 \u00e0 moins d\u2019un programmateur fou qui trahisse l\u2019humanit\u00e9\u00a0! Et quid d\u2019une machine, cr\u00e9\u00e9 non pas par l\u2019homme, mais par une autre machine\u00a0: c\u2019est le principe m\u00eame de la singularit\u00e9, et le sujet des travaux de Singularity University, le think tank cr\u00e9\u00e9 dans le giron de Google et de la NASA.<\/p>\n

La vision ultime de tous ces experts et gourous qui dissertent sur l\u2019AI, reste toujours teint\u00e9e d\u2019esprit divin \u2013 comme si, face \u00e0 la machine, l\u2019homme ne pouvait que s\u2019assumer comme une cr\u00e9ature de Dieu. Ou disons, d\u2019un ou plusieurs dieux, selon les religions, et pour ne vexer personne.<\/p>\n

Posons-nous maintenant dans une posture r\u00e9ellement \u00ab\u00a0ath\u00e9e\u00a0\u00bb\u00a0: l\u2019homme est juste le fruit de l\u2019\u00e9volution \u2013 salut Darwin\u00a0! \u2013 donc son esprit \u2013 et toute la magie de la conscience \u2013 ne sont que le r\u00e9sultats d\u2019\u00e9changes chimiques, ou chimio-\u00e9lectriques, c\u2019est un peu compliqu\u00e9, mais il n\u2019y a aucun coup de pouce divin \u00e0 y ajouter.<\/p>\n

Alors l\u00e0, on n\u2019a plus qu\u2019\u00e0 disserter sur les m\u00e9rites compar\u00e9s de deux types de machine, l\u2019une biologique, d\u00e9j\u00e0 bien ancienne, l\u2019autre \u00e9lectronique, plus r\u00e9cente, mais dont la puissance augmente bien plus rapidement \u2026 tout reste ouvert, et nul ne peut pr\u00e9dire qui sera au service de l\u2019autre \u2013 voire \u00e0 la botte de l\u2019autre \u2013 dans les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9bats ont \u00e9t\u00e9 passionnants et passionn\u00e9s aux Sommets du Digital de La Clusaz sur la th\u00e9matique de l\u2019intelligence artificielle. Th\u00e8me\u00a0: AI et robotique vont d\u00e9truire 50% de nos jobs dans les ann\u00e9es \u00e0 venir, notamment dans le domaine m\u00e9dical\u00a0: mais Watson (du nom de…<\/p>\n","protected":false},"author":2,"featured_media":25316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[210],"tags":[249,192],"yoast_head":"\nHumain, pas assez ou trop humain\u00a0? - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/humain-assez-humain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Humain, pas assez ou trop humain\u00a0? - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Les d\u00e9bats ont \u00e9t\u00e9 passionnants et passionn\u00e9s aux Sommets du Digital de La Clusaz sur la th\u00e9matique de l\u2019intelligence artificielle. 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