{"id":25284,"date":"2016-12-15T10:07:49","date_gmt":"2016-12-15T10:07:49","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25284"},"modified":"2016-12-15T10:10:17","modified_gmt":"2016-12-15T10:10:17","slug":"uberisation-meilleur-pire","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/uberisation-meilleur-pire\/","title":{"rendered":"Ub\u00e9risation\u00a0: pour le meilleur et pour le pire"},"content":{"rendered":"

Vous l\u2019ignoriez sans soute, mais il existe un Observatoire de l’Ub\u00e9risation<\/strong>, qui vient notamment de publier cette belle infographie<\/a> destin\u00e9e \u00e0 \u00ab\u00a0d\u00e9montrer l’\u00e9tendue du ph\u00e9nom\u00e8ne de l’\u00e9conomie collaborative (aussi appel\u00e9e plateformisation)\u00a0\u00bb<\/em> \u2013 voir ici<\/a> l\u2019interview de son pr\u00e9sident.<\/p>\n

On ne peut que constater que tous les secteurs sont touch\u00e9s\u00a0: en parodiant Jean de la Fontaine[1]<\/a>, \u00ab\u00a0Ils ne mouraient pas tous, mais tous \u00e9taient frapp\u00e9s\u00a0\u00bb<\/em>, pourrait-on dire \u2026 car si aucune entreprise n\u2019\u00e9chappe \u00e0 cette nouvelle concurrence, toutes ne souffrent pas pareillement.<\/p>\n

\"\"<\/a>Les plus gravement atteintes, ce sont certainement les compagnies de taxis \u2013 faute de leaders mondiaux proposant \u00e0 des prix acceptables des services de qualit\u00e9\u00a0: la br\u00e8che \u00e9tait b\u00e9ante, Uber s\u2019y est engouffr\u00e9, et d\u00e9sormais la m\u00eame application permet de r\u00e9server un service standardis\u00e9, quel que soit le pays o\u00f9 l\u2019on se trouve.<\/p>\n

Toutefois, une autre infographie me semblerait pertinente, celle opposant l’\u00e9conomie collaborative que l\u2019on pourrait qualifier de vertueuse \u00e0 celle qui ne l\u2019est pas, voire strictement pas, et dont le parangon serait \u2026 Uber.<\/p>\n

Il y a quelques jours, Charline Vanhoenacker dans son billet matinal sur France Inter, se moquait de ces coursiers autoentrepreneurs qui prennent tous les risques sans aucune couverture sociale \u2013 finalement le nouveau lumpenprol\u00e9tariat du 21\u00e8me<\/sup> si\u00e8cle.<\/p>\n

Quand le crowdfunding permet \u00e0 des porteurs de projets innovants de se lancer dans de belles aventures, quand une plateforme permet \u00e0 des particuliers de partager objets et services pour mettre fin au gaspillage, tout cela concourt au bien-\u00eatre g\u00e9n\u00e9ral, voire \u00e0 la sauvegarde de la plan\u00e8te.<\/p>\n

Quand Uber d\u00e9cide unilat\u00e9ralement de casser ses tarifs pour dominer la m\u00eame plan\u00e8te sans se soucier le moins du monde de chauffeurs dont il esp\u00e8re bien un jour se passer gr\u00e2ce \u00e0 ses voitures connect\u00e9es, on rentre dans une sorte de n\u00e9o-capitalisme sauvage, et certainement moins honorable.<\/p>\n

L\u2019\u00e9conomie collaborative constitue certainement un meilleurs vecteurs de d\u00e9veloppement \u00e9conomique des ann\u00e9es \u00e0 venir, ne serait-ce que parce qu\u2019elle correspond parfaitement aux nouveaux modes de vie des g\u00e9n\u00e9rations Y, et surtout Z.<\/p>\n

Mais elle peut \u00e9galement se muer en une nouvelle forme d\u2019esclavage moderne, ce qui me semble moins pertinent\u00a0: et comme les politiques apparaissent de plus en plus en retard face \u00e0 des \u00e9volutions soci\u00e9tales galopantes, c\u2019est aux citoyens de se montrer vigilants pour \u00e9viter que de belles aventures se transforment en cauchemars.<\/p>\n

[1]<\/a> Les Animaux malades de la peste<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous l\u2019ignoriez sans soute, mais il existe un Observatoire de l’Ub\u00e9risation, qui vient notamment de publier cette belle infographie destin\u00e9e \u00e0 \u00ab\u00a0d\u00e9montrer l’\u00e9tendue du ph\u00e9nom\u00e8ne de l’\u00e9conomie collaborative (aussi appel\u00e9e plateformisation)\u00a0\u00bb \u2013 voir ici l\u2019interview de son pr\u00e9sident. On ne peut que constater que tous…<\/p>\n","protected":false},"author":2,"featured_media":25285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[239,203],"yoast_head":"\nUb\u00e9risation\u00a0: pour le meilleur et pour le pire - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/uberisation-meilleur-pire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ub\u00e9risation\u00a0: pour le meilleur et pour le pire - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Vous l\u2019ignoriez sans soute, mais il existe un Observatoire de l’Ub\u00e9risation, qui vient notamment de publier cette belle infographie destin\u00e9e \u00e0 \u00ab\u00a0d\u00e9montrer l’\u00e9tendue du ph\u00e9nom\u00e8ne de l’\u00e9conomie collaborative (aussi appel\u00e9e plateformisation)\u00a0\u00bb \u2013 voir ici l\u2019interview de son pr\u00e9sident. 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Au-del\u00e0 du r\u00e9cit bien connu des probl\u00e8mes rencontr\u00e9s avec un op\u00e9rateur t\u00e9l\u00e9com, nous avons voulu en tirer des enseignements sur la relation client. Et comprendre\u2026","rel":"","context":"Dans "Les copains d'abord"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/01\/JF-BIOSSE-DUPLAN-2.jpg?fit=645%2C679&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25878,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/innover-un-etat-desprit\/","url_meta":{"origin":25284,"position":2},"title":"Innover, un \u00e9tat d\u2019esprit","date":"23 janvier 2019","format":false,"excerpt":"Ce papier constitue ma contribution au livre blanc\u00a0Accompagner l\u2019innovation agile, coordonn\u00e9 par Adwise et t\u00e9l\u00e9chargeable ici.\u00a0 L\u2019innovation opposera toujours tenants du marketing de l\u2019offre \u2013 tout repose sur les ing\u00e9nieurs et autres techniciens \u2013 \u00e0 ceux du marketing de la demande \u2013 pas de salut hors de l\u2019interrogation des consommateurs.\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/01\/Innovation-Agile.jpg?fit=611%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":24717,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/presse-quotidienne-la-fin-dune-epoque\/","url_meta":{"origin":25284,"position":3},"title":"Presse quotidienne : la fin d\u2019une \u00e9poque","date":"1 mars 2007","format":false,"excerpt":"Article paru dans Presse Edition n\u00b055 \u2013 D\u00e9cembre Janvier 2007. La presse quotidienne gratuite sera-t-elle le fossoyeur de la presse quotidienne nationale \u00ab\u00a0classique\u00a0\u00bb\u00a0? Fond\u00e9s sur une lecture de type zapping, M\u00e9tro ou 20 Minutes endosseront-ils la responsabilit\u00e9 de mort probable de titres comme France-Soir ou Lib\u00e9ration\u00a0? Le d\u00e9bat est ailleurs\u00a0:\u2026","rel":"","context":"Dans "Articles, publications"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26632,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/pour-une-plus-grande-sobriete-dans-les-insights\/","url_meta":{"origin":25284,"position":4},"title":"Pour une plus grande sobri\u00e9t\u00e9 dans les insights","date":"24 octobre 2022","format":"gallery","excerpt":"Charlotte Taupin et Cl\u00e9mentine de Beaupuy viennent de lancer Sugi Research avec pour claim\u00a0: \u00ab\u00a0Augmenter la dur\u00e9e de vie de vos \u00e9tudes\u00a0\u00bb\u00a0; rencontre avec Charlotte Taupin. 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