{"id":25245,"date":"2016-11-22T15:27:48","date_gmt":"2016-11-22T15:27:48","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25245"},"modified":"2016-11-22T15:27:48","modified_gmt":"2016-11-22T15:27:48","slug":"storytelling-etudes-marketing","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/storytelling-etudes-marketing\/","title":{"rendered":"Storytelling et \u00e9tudes marketing"},"content":{"rendered":"<p>Difficile de d\u00e9livrer aujourd\u2019hui des r\u00e9sultats d\u2019\u00e9tudes sans se soucier de la mani\u00e8re de les pr\u00e9senter : le storytelling peut y contribuer. Aux instituts de faire appel \u00e0 des journalistes, vid\u00e9astes, directeurs artistiques, \u2026 Inversement, les \u00e9tudes peuvent aider les marques \u00e0 d\u00e9velopper leur brand content, les r\u00e9sultats devenant de vrais contenus \u00e9ditoriaux. Aux marques de se doter de laboratoires ou d\u2019observatoires et de prendre la parole sur la place publique.<\/p>\n<p>Tel sera la th\u00e9matique de l\u2019atelier que nous animerons de concert, Daniel B\u00f4, directeur de QualiQuanti, et moi-m\u00eame lors de la prochaine <a href=\"http:\/\/blog.adetem.org\/la-journee-nationale-des-etudes-devient-le-c3iday\/\" target=\"_blank\">Journ\u00e9e des Etudes Adetem\/Uda<\/a>, le 19 Janvier prochain.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg\"><img data-attachment-id=\"25246\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/storytelling-etudes-marketing\/p1010634\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?fit=448%2C299&amp;ssl=1\" data-orig-size=\"448,299\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.3&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DMC-FZ1000&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1475356790&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;17&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.05&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"p1010634\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?fit=448%2C299&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25246 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?resize=300%2C200\" alt=\"p1010634\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/P1010634.jpg?w=448&amp;ssl=1 448w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a>Un atelier en deux parties donc\u00a0:<\/p>\n<ul>\n<li>Comment instituts et services \u00e9tudes doivent-ils travailler leur storytelling\u00a0?<\/li>\n<li>Comment les services \u00e9tudes peuvent-ils cr\u00e9er du storytelling pour leur entreprise\u00a0?<\/li>\n<\/ul>\n<p>Non seulement nous vous invitons \u00e0 nous rejoindre pour partager vos exp\u00e9riences avec vos pairs, mais nous vous engageons <strong>\u00e0 nous envoyer avant<\/strong> des exemples que vous jugerez particuli\u00e8rement r\u00e9ussis (pas des rapports complets\u00a0 et confidentiels bien s\u00fbr, mais des extraits, des t\u00e9moignages) avant nous puissions travailler sur des cas concrets.<\/p>\n<ul>\n<li>Fran\u00e7ois Laurent\u00a0: <a href=\"mailto:francois.laurent@adetem.net\">francois.laurent@adetem.net<\/a><\/li>\n<li>Daniel B\u00f4\u00a0: <a href=\"mailto:daniel.bo@qualiquanti.com\">daniel.bo@qualiquanti.com<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Difficile de d\u00e9livrer aujourd\u2019hui des r\u00e9sultats d\u2019\u00e9tudes sans se soucier de la mani\u00e8re de les pr\u00e9senter : le storytelling peut y contribuer. Aux instituts de faire appel \u00e0 des journalistes, vid\u00e9astes, directeurs artistiques, \u2026 Inversement, les \u00e9tudes peuvent aider les marques \u00e0 d\u00e9velopper leur brand&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,224,225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling et \u00e9tudes marketing - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/storytelling-etudes-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling et \u00e9tudes marketing - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Difficile de d\u00e9livrer aujourd\u2019hui des r\u00e9sultats d\u2019\u00e9tudes sans se soucier de la mani\u00e8re de les pr\u00e9senter : le storytelling peut y contribuer. 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