{"id":25223,"date":"2016-11-21T13:58:15","date_gmt":"2016-11-21T13:58:15","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25223"},"modified":"2016-11-21T13:58:15","modified_gmt":"2016-11-21T13:58:15","slug":"alain-beauvieux-100-pages-ca-suffit","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/","title":{"rendered":"Alain Beauvieux\u00a0: 100 pages, \u00e7a suffit !"},"content":{"rendered":"

Mon ami Alain Beauvieux<\/strong>, Fondateur et ancien CEO d\u2019AMI Software, exprime son avis d\u2019expert sur le march\u00e9 de la Business Intelligence dans Marketing : 100 pages, \u00e7a suffit !<\/a><\/p>\n

Donn\u00e9es externes\u00a0: le nouvel enjeu des entreprises\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/p>\n

1.0, 2.0, 3.0\u00a0: \u00e0 d\u00e9faut d\u2019\u00eatre s\u00e9mantique, le Web a consid\u00e9rablement modifi\u00e9 l\u2019acc\u00e8s \u00e0 l\u2019information\u00a0: le journaliste, qui en \u00e9tait le principal collecteur, n\u2019est plus attendu que dans son r\u00f4le d\u2019analyste\u00a0; Twitter est de facto devenu la premi\u00e8re agence de presse, voire d\u2019\u00e9v\u00e8nements, les sp\u00e9cialistes de gestion de crise sachant pertinemment que les alertes s\u2019y g\u00e9n\u00e8rent bien avant les sites officiels. Cette r\u00e9volution informationnelle et conversationnelle modifie profond\u00e9ment les pratiques d\u2019Intelligence, qu\u2019elle soit \u00e9conomique, collective ou soci\u00e9tale. Le probl\u00e8me n\u2019est plus tant de trouver l\u2019information \u2013 ce qui \u00e9tait complexe il y a encore vingt ans \u2013 mais plut\u00f4t de trier \u00ab\u00a0le bon grain de l\u2019ivraie\u00a0\u00bb et de comprendre qui est en relation avec qui.<\/p>\n

\"ami-software-alain-beauvieux\"<\/a>Internet \u00e9tant par d\u00e9finition une source d\u2019informations \u00e9lectroniques, il a ouvert un champ d\u2019investigation extraordinaire pour comprendre son march\u00e9. L\u2019informatisation de la gestion des entreprises avait permis le d\u00e9veloppement de la Business Intelligence en rendant disponibles des informations de gestion sous format \u00e9lectronique, donc exploitables par des algorithmes appropri\u00e9s. Le Web permet la m\u00eame d\u00e9marche avec les donn\u00e9es externes de l\u2019entreprise, donc ce que disent les clients, les concurrents, les partenaires, les experts, \u2026 bref tout l\u2019\u00e9cosyst\u00e8me de l\u2019entreprise.<\/p>\n

Les exp\u00e9riences sont nombreuses de soci\u00e9t\u00e9s ayant vu leurs ventes chuter du fait de la r\u00e9putation d\u00e9testable d\u2019un de leurs produits. Le Web permet certes de la d\u00e9tecter, mais agit aussi comme une caisse de r\u00e9sonnance o\u00f9 les rumeurs, fond\u00e9es ou non, prennent des dimensions consid\u00e9rables. Ignorer ce qui se dit, c\u2019est prendre un risque grave, alors que capter les informations qui circulent sur son march\u00e9, les trier et les analyser, c\u2019est se donner les moyens de comprendre des tendances et donc d\u2019anticiper.<\/p>\n

Le vrai challenge des entreprises est justement de construire une strat\u00e9gie sur les donn\u00e9es externes, essentiellement du Web, pour d\u00e9velopper un Market Intelligence, comme elles l\u2019ont fait avec leurs donn\u00e9es internes et la Business Intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mon ami Alain Beauvieux, Fondateur et ancien CEO d\u2019AMI Software, exprime son avis d\u2019expert sur le march\u00e9 de la Business Intelligence dans Marketing : 100 pages, \u00e7a suffit ! Donn\u00e9es externes\u00a0: le nouvel enjeu des entreprises\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.0, 2.0, 3.0\u00a0: \u00e0 d\u00e9faut d\u2019\u00eatre s\u00e9mantique, le Web…<\/p>\n","protected":false},"author":2,"featured_media":25224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[151],"tags":[220,161],"yoast_head":"\nAlain Beauvieux\u00a0: 100 pages, \u00e7a suffit ! - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Beauvieux\u00a0: 100 pages, \u00e7a suffit ! - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Mon ami Alain Beauvieux, Fondateur et ancien CEO d\u2019AMI Software, exprime son avis d\u2019expert sur le march\u00e9 de la Business Intelligence dans Marketing : 100 pages, \u00e7a suffit ! Donn\u00e9es externes\u00a0: le nouvel enjeu des entreprises\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1.0, 2.0, 3.0\u00a0: \u00e0 d\u00e9faut d\u2019\u00eatre s\u00e9mantique, le Web...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing is Dead\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-21T13:58:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/ami-software-alain-beauvieux.jpg?fit=413%2C363&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"413\" \/>\n\t<meta property=\"og:image:height\" content=\"363\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"FLaurent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/consumerinsight.eu\/marketingisdead\/#website\",\"url\":\"http:\/\/consumerinsight.eu\/marketingisdead\/\",\"name\":\"Marketing is Dead\",\"description\":\"Le marketing est mort, vive le marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/consumerinsight.eu\/marketingisdead\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/ami-software-alain-beauvieux.jpg?fit=413%2C363&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/ami-software-alain-beauvieux.jpg?fit=413%2C363&ssl=1\",\"width\":413,\"height\":363},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/#webpage\",\"url\":\"https:\/\/consumerinsight.eu\/marketingisdead\/alain-beauvieux-100-pages-ca-suffit\/\",\"name\":\"Alain Beauvieux\u00a0: 100 pages, \u00e7a suffit ! 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Vous avez dit Insights !\u00a0","date":"8 octobre 2018","format":"gallery","excerpt":"En 2012, avec Alain Beauvieux, nous publions Les m\u00e9dias sociaux sans bla bla, l\u00e0 o\u00f9 se \u00ab\u00a0concentre la quintessence non seulement de l\u2019e.r\u00e9putation, mais aussi des attitudes, comportements, insights consommateurs, etc.\u00a0; c\u2019est l\u00e0 que les accros \u00e0 la s\u00e9rendipit\u00e9 effectueront leurs meilleurs d\u00e9couvertes\u00a0\u00bb. Si j\u2019\u00e9voque cet ouvrage, ce n\u2019est pas\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/P1530575.jpg?fit=581%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25405,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/aider-startups-a-realiser-leurs-premieres-ventes\/","url_meta":{"origin":25223,"position":1},"title":"Comment aider les startups \u00e0 r\u00e9aliser leurs premi\u00e8res ventes\u00a0?","date":"8 juin 2017","format":"gallery","excerpt":"Rencontre avec Alain Beauvieux, cr\u00e9ateur de Premi\u00e8resVentes MarketingIsDead\u00a0: Tu lances Premi\u00e8resVentes, destin\u00e9 \u00e0 aider les startups parce que 90% d\u2019entre elles \u00e9chouent\u00a0: c\u2019est \u00e9norme\u00a0! Alain Beauvieux\u00a0: C\u2019est effectivement \u00e9norme\u00a0! Le chiffre, et d\u2019autres statistiques pas beaucoup plus r\u00e9confortantes, est publi\u00e9 par le site 1001startups. Il traduit l\u2019\u00e9norme difficult\u00e9 qu\u2019ont ces\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Beauvieux.jpg?fit=1200%2C1128&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25430,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/startups-entre-innovation-growth-hacking\/","url_meta":{"origin":25223,"position":2},"title":"Startups : entre innovation et Growth hacking","date":"26 juin 2017","format":"gallery","excerpt":"Aujourd'hui, si lancer une startup appara\u00eet presque banal, lui permettre de durer et de se d\u00e9velopper se r\u00e9v\u00e8le h\u00e9las beaucoup plus compliqu\u00e9 ; car il ne suffit pas d'\u00eatre le premier\u00a0\u00e0 avoir la bonne id\u00e9e bas\u00e9e sur la bonne techno, il faut \u00eatre le premier \u00e0 atteindre une taille critique\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2017\/06\/Hacking.jpg?fit=362%2C336&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26460,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-bientot\/","url_meta":{"origin":25223,"position":3},"title":"A bient\u00f4t","date":"8 juin 2021","format":"gallery","excerpt":"La p\u00e9riode du 1er confinement, malgr\u00e9 toutes ses contraintes \u2013 car il fut de loin, le plus strict \u2013 ne fut pas celle du d\u00e9couragement, mais celle d\u2019une grande inventivit\u00e9, doubl\u00e9e d\u2019une certaine g\u00e9n\u00e9rosit\u00e9\u00a0: Inventivit\u00e9, les entreprises d\u00e9couvraient la distanciel, le t\u00e9l\u00e9travail bien s\u00fbr, mais aussi les webinaires, format novateur\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/06\/01-Taipei-69-800x405-1.jpg?fit=800%2C405&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25249,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/laurent-ponthou-100-pages-ca-suffit\/","url_meta":{"origin":25223,"position":4},"title":"Laurent Ponthou : 100 pages, \u00e7a suffit !","date":"29 novembre 2016","format":"gallery","excerpt":"Mon ami Laurent Ponthou, Directeur de la transformation \u00e0 la Direction Innovation, Marketing et Technologies d'Orange, exprime son avis d\u2019expert sur la probl\u00e9matique de l\u2019innovation\u00a0dans Marketing : 100 pages, \u00e7a suffit ! Pour innover aujourd\u2019hui, il n\u2019est plus possible de partir d\u2019un cahier des charges dict\u00e9 par un service marketing\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Ponthou.jpg?fit=287%2C286&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25259,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/stephane-billiet-100-pages-ca-suffit\/","url_meta":{"origin":25223,"position":5},"title":"St\u00e9phane Billiet : 100 pages, \u00e7a suffit !","date":"6 d\u00e9cembre 2016","format":"gallery","excerpt":"Mon ami St\u00e9phane Billiet, Pr\u00e9sident de We agency, explique que la distance entre image et r\u00e9putation fait le lit de la crise dans Marketing : 100 pages, \u00e7a suffit ! Trop de professionnels du marketing et de la communication confondent encore image et r\u00e9putation. Sans doute par paresse intellectuelle car\u2026","rel":"","context":"Dans "Livres"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/12\/St\u00e9phane-Billiet.jpg?fit=500%2C752&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25223"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25223"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25223\/revisions"}],"predecessor-version":[{"id":25226,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25223\/revisions\/25226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25224"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}