{"id":25195,"date":"2016-11-07T09:04:40","date_gmt":"2016-11-07T09:04:40","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25195"},"modified":"2016-11-07T09:04:40","modified_gmt":"2016-11-07T09:04:40","slug":"venez-decouvrir-cercle-brand-managers","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/venez-decouvrir-cercle-brand-managers\/","title":{"rendered":"Venez d\u00e9couvrir le Cercle des Brand Managers"},"content":{"rendered":"<p>Je vous ai d\u00e9j\u00e0 parl\u00e9 (<a href=\"http:\/\/marketingisdead.blogspirit.com\/archive\/2014\/06\/01\/le-cercle-des-brand-managers-3007084.html\">ici-m\u00eame<\/a>) du Cercle des Brand Managers que j\u2019anime depuis maintenant 3 ans avec mon ami Georges Lewi.<\/p>\n<p>Un concept tr\u00e8s diff\u00e9rent des clubs d\u2019\u00e9changes professionnels habituels\u00a0: pas ou peu d\u2019intervenants ext\u00e9rieurs, mais des \u00e9changes toniques autour des probl\u00e9matiques des membres du Cercle\u00a0; c\u2019est pourquoi nous n\u2019accueillons pas d\u2019entreprises directement concurrentes.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg\"><img data-attachment-id=\"25196\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/venez-decouvrir-cercle-brand-managers\/konica-minolta-digital-camera-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?fit=448%2C298&amp;ssl=1\" data-orig-size=\"448,298\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DYNAX 7D&quot;,&quot;caption&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;created_timestamp&quot;:&quot;1187031912&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;30&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"KONICA MINOLTA DIGITAL CAMERA\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;KONICA MINOLTA DIGITAL CAMERA&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?fit=448%2C298&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25196 alignleft\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?resize=300%2C200\" alt=\"KONICA MINOLTA DIGITAL CAMERA\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/01-Havane4-Habana-Vieja37-Plaza-Vieja.jpg?w=448&amp;ssl=1 448w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>En quelques ann\u00e9es, la marque a plus subi de mutations radicales qu\u2019au cours du si\u00e8cle dernier, du fait bien \u00e9videmment de l\u2019av\u00e8nement d\u2019Internet et surtout du Web social \u2013 mais pas seulement\u00a0: on pourrait tout autant \u00e9voquer l\u2019acc\u00e9l\u00e9ration de la mondialisation, l\u2019explosion de la vente en ligne, avec pour cons\u00e9quences la disparition de d\u2019entreprises et de marques que l\u2019on aurait pens\u00e9es \u00e9ternelles et la nouvelle domination de marques n\u00e9es avec le mill\u00e9naire.<\/p>\n<p>Bien s\u00fbr, la litt\u00e9rature universitaire ne permet plus aux professionnels d\u2019agir et r\u00e9agir efficacement face \u00e0 ces ph\u00e9nom\u00e8nes\u00a0: trop de cas diff\u00e9rents, trop de ph\u00e9nom\u00e8nes \u00e9mergents, et tout cela trop vite, bien trop vite\u00a0! Seule solution pour ne pas avancer dans le brouillard total\u00a0: \u00e9changer avec ses pairs, analyser des cas actuels, perp\u00e9tuellement reconstruire des mod\u00e8les \u2013 d\u2019o\u00f9 ce Cercle d\u2019\u00e9changes.<\/p>\n<p>Le <strong>6 Janvier<\/strong> prochain, r\u00e9union doublement exceptionnelle\u00a0:<\/p>\n<ul>\n<li>D\u2019une part, au cours de cette matin\u00e9e, <strong>nous ouvrirons les portes du Cercle \u00e0 quelques Happy Fews<\/strong>: des annonceurs non membres, int\u00e9ress\u00e9s par la th\u00e9matique\u00a0;<\/li>\n<li>D\u2019autre part, par la th\u00e9matique\u00a0: entre CRM agressif et Inbound passif, o\u00f9 positionner le curseur\u00a0?<\/li>\n<\/ul>\n<p>Les consommateurs supportent de plus en plus mal la multiplication de sollicitations plus ou moins appropri\u00e9es\u00a0; inversement, publier des contenus de qualit\u00e9 ne suffit pas \u00e0 d\u00e9clencher rapidement des ventes\u00a0: o\u00f9 se situe le juste milieu pour les marques\u00a0?<\/p>\n<p>Certainement pas au m\u00eame niveau pour toutes les marques\u00a0: c\u2019est ce bon \u00e9quilibre que nous allons vous aider \u00e0 d\u00e9couvrir \u2013 par un travail collectif \u2013 au cours de cette matin\u00e9e exceptionnelle, o\u00f9 nous rejoindra Herv\u00e9 P\u00e9pin, directeur de <a href=\"http:\/\/nexize.com\/fr\/accueil\/\">Nexize<\/a> et grand technicien du Web social.<\/p>\n<p>Bien s\u00fbr, le nombre de places est tr\u00e8s limit\u00e9, ne serait-ce que parce que le Cercle n\u2019accueille pas de concurrents directs\u00a0: <strong>si vous souhaitez venir<\/strong>, un petit mail \u00e0 <a href=\"mailto:francois.laurent9@gmail.com\">francois.laurent9@gmail.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vous ai d\u00e9j\u00e0 parl\u00e9 (ici-m\u00eame) du Cercle des Brand Managers que j\u2019anime depuis maintenant 3 ans avec mon ami Georges Lewi. Un concept tr\u00e8s diff\u00e9rent des clubs d\u2019\u00e9changes professionnels habituels\u00a0: pas ou peu d\u2019intervenants ext\u00e9rieurs, mais des \u00e9changes toniques autour des probl\u00e9matiques des membres&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[211],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Venez d\u00e9couvrir le Cercle des Brand Managers - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consumerinsight.eu\/marketingisdead\/venez-decouvrir-cercle-brand-managers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venez d\u00e9couvrir le Cercle des Brand Managers - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Je vous ai d\u00e9j\u00e0 parl\u00e9 (ici-m\u00eame) du Cercle des Brand Managers que j\u2019anime depuis maintenant 3 ans avec mon ami Georges Lewi. 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Je veux bien pr\u00e9senter mon titre de transport \u2013 ma Carte Navigo \u2013 et le poser sur le terminal mobile, mais par hygi\u00e8ne, pas le\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/04\/Male_mallard_standing.jpg?fit=545%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25413,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/derive-continents-culturels\/","url_meta":{"origin":25195,"position":3},"title":"La d\u00e9rive des continents culturels","date":"14 juin 2017","format":"gallery","excerpt":"Quand on \u00e9voque le ph\u00e9nom\u00e8ne du trolling des marques par les socionautes, la plupart des marketers demeurent incr\u00e9dules\u00a0: d\u00e9j\u00e0, la plupart ne connaissent m\u00eame pas un terme pourtant promis \u00e0 un bel avenir\u00a0! En deux mots, que doit-on entendre par l\u00e0\u00a0? 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Oui,\u2026","rel":"","context":"Dans &quot;Livres&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Pierre-Volle.jpg?fit=842%2C562&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26846,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/ski-et-greenwashing\/","url_meta":{"origin":25195,"position":5},"title":"Ski et Greenwashing","date":"18 novembre 2024","format":false,"excerpt":"La saison de ski va bient\u00f4t ouvrir\u00a0? Parlons greenwashing\u00a0! 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