{"id":25187,"date":"2016-11-02T14:41:27","date_gmt":"2016-11-02T14:41:27","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25187"},"modified":"2016-11-02T14:41:27","modified_gmt":"2016-11-02T14:41:27","slug":"lart-de-guerre-digitale-uberisez-premiers","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/lart-de-guerre-digitale-uberisez-premiers\/","title":{"rendered":"L\u2019art de la guerre digitale : ub\u00e9risez les premiers !"},"content":{"rendered":"<p><strong>L\u2019art de la guerre digitale <\/strong><\/p>\n<p><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Sun_Tzu\">Sun Tzu<\/a>, le cultissime auteur d\u2019un \u00ab\u00a0Art de la guerre\u00a0\u00bb vieux de plus de 25 si\u00e8cle, se retournerait dans sa tombe en d\u00e9couvrant comment se comportent aujourd\u2019hui les g\u00e9n\u00e9raux du digital\u00a0: la 1<sup>\u00e8re<\/sup> \u00e9tape, selon <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Sun_Tzu\">Sun Tzu<\/a>, consiste-t-elle \u00e0 \u00e9valuer les forces en pr\u00e9sence\u00a0? Pas le temps, r\u00e9pondent les startups les plus agressives\u00a0: on fonce, on fonce, on fonce \u2026 et on verra apr\u00e8s\u00a0!<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg\"><img data-attachment-id=\"25188\" data-permalink=\"https:\/\/consumerinsight.eu\/marketingisdead\/lart-de-guerre-digitale-uberisez-premiers\/konica-minolta-digital-camera-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?fit=448%2C298&amp;ssl=1\" data-orig-size=\"448,298\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;11&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DYNAX 7D&quot;,&quot;caption&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;created_timestamp&quot;:&quot;1343815211&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;70&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;KONICA MINOLTA DIGITAL CAMERA&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"KONICA MINOLTA DIGITAL CAMERA\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;KONICA MINOLTA DIGITAL CAMERA&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?fit=448%2C298&amp;ssl=1\" loading=\"lazy\" class=\"size-medium wp-image-25188\" src=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?resize=300%2C200\" alt=\"KONICA MINOLTA DIGITAL CAMERA\" width=\"300\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/11\/Saint-P\u00e9tersbourg-03-Rive-Nord-6-Croiseur-Aurore.jpg?w=448&amp;ssl=1 448w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Alors, PME ou grand groupe, si vous esp\u00e9rez pouvoir prendre le temps de la r\u00e9flexion, c\u2019est rat\u00e9\u00a0: le temps que vous b\u00e2tissiez votre strat\u00e9gie, votre ennemi sera dans votre bureau, pr\u00eat \u00e0 vous racheter s\u2019il a l\u2019\u00e2me g\u00e9n\u00e9reuse, apr\u00e8s avoir rafl\u00e9 la majorit\u00e9 des parts de march\u00e9.<\/p>\n<p>Quelque-part, vous n\u2019avez le choix\u00a0: ub\u00e9risez vos concurrents avant de vous faire ub\u00e9iser.<\/p>\n<p>Apprenez non seulement \u00e0 agir vite, mais \u00e9galement en vainqueur, avec les experts du Club Marketing 2.0 de l\u2019Adetem le Mardi 15 novembre \u00e0 9 heures :<\/p>\n<ul>\n<li><strong>Caroline FAILLET<\/strong>, Co-founder &amp; CEO @Cabinet_Bolero et auteur d\u2019un \u00ab\u00a0Art de la guerre digitale\u00a0\u00bb, nous expliquera comment survivre et dominer \u00e0 l\u2019\u00e8re num\u00e9rique\u00a0;<\/li>\n<li><strong>Kevin ECHRAGHI<\/strong>, Project Analyst chez Fabernovel, nous montrera au travers de l\u2019exemple d\u2019Uber que dans la guerre actuelle que se livrent les startups, il ne suffit pas d\u2019avoir le 1er la meilleure id\u00e9e, mais qu\u2019il convient surtout d\u2019\u00eatre le 1er \u00e0 atteindre une taille critique, et ce par tous les moyens \u00e0 sa disposition.<\/li>\n<\/ul>\n<p>Pour s\u2019inscrire, c\u2019est <a href=\"http:\/\/www.adetem.org\/xwiki\/bin\/view\/NBAdetem\/Evenement?manif=NBAdetemEvenementClassData.g8hzWVVrSnMUsWPG\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019art de la guerre digitale Sun Tzu, le cultissime auteur d\u2019un \u00ab\u00a0Art de la guerre\u00a0\u00bb vieux de plus de 25 si\u00e8cle, se retournerait dans sa tombe en d\u00e9couvrant comment se comportent aujourd\u2019hui les g\u00e9n\u00e9raux du digital\u00a0: la 1\u00e8re \u00e9tape, selon Sun Tzu, consiste-t-elle \u00e0 \u00e9valuer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[168,201,203],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019art de la guerre digitale : ub\u00e9risez les premiers ! 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Autant de questions que se posent les participants que\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2016\/10\/08-Taichung-57-Stock-20.jpg?fit=448%2C299&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26372,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/a-louest-et-partout-ailleurs-toujours-rien-de-nouveau-1\/","url_meta":{"origin":25187,"position":1},"title":"\u00c0 l\u2019ouest, et partout ailleurs, toujours rien de nouveau #1","date":"22 mars 2021","format":"gallery","excerpt":"1er \u00e9pisode de ma contribution\u00a0\u00e0 L\u2019Horrificque Disputatio, ouvrage collectif des Mardis du Luxembourg. \u00ab\u00a0Nous sommes en guerre\u00a0\u00bb\u00a0; \u00ab\u00a0Nous faisons la guerre parce qu\u2019on nous l\u2019a impos\u00e9e\u00a0\u00bb\u00a0: des d\u00e9clarations qui semble dater d\u2019un autre temps, et dans un autre monde \u2026 et pourtant \u00e7a nous pend toujours au nez, comme des\u2026","rel":"","context":"Dans &quot;Mardis du Luxembourg&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/P1500771.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25026,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/25026-2\/","url_meta":{"origin":25187,"position":2},"title":"Internet, mobile, m\u00e9dias sociaux : ne serait-il pas temps de d\u00e9connecter ?","date":"9 mai 2016","format":false,"excerpt":"Fin 2011, juste avant No\u00ebl, un millier de salari\u00e9s de Volkswagen disposant d\u2019un BlackBerry d\u2019entreprise obtenaient de ne plus pouvoir consulter leurs emails professionnels en dehors des heures de travail ! 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En 2020, ce fut la rencontre \u2014 ou plut\u00f4t le violent\u2026","rel":"","context":"Dans &quot;Mardis du Luxembourg&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2021\/03\/Horrificque.jpg?fit=768%2C1013&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25623,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/lexperience-digitale-coeur-de-linnovation\/","url_meta":{"origin":25187,"position":4},"title":"L\u2019exp\u00e9rience digitale au c\u0153ur de l\u2019innovation","date":"4 janvier 2018","format":"gallery","excerpt":"Jusqu\u2019au d\u00e9but des ann\u00e9es 2000, l\u2019innovation renvoyait en marketing \u00e0 des process bien \u00e9tablis avec une phase importante d\u2019immersion consommateurs en amont pour d\u00e9gager des insights, puis une ou plusieurs \u00e9tapes de validation aupr\u00e8s des m\u00eames consommateurs. Le digital a fait exploser ces m\u00e9caniques bien huil\u00e9es, non seulement parce que\u2026","rel":"","context":"Dans &quot;Actualit\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/01\/P1010596.jpg?fit=490%2C427&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26528,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/qonto-erreur-publicitaire-ou-lapsus-revelateur\/","url_meta":{"origin":25187,"position":5},"title":"Qonto\u00a0: erreur publicitaire \u2026 ou lapsus r\u00e9v\u00e9lateur\u00a0?","date":"25 mars 2022","format":"gallery","excerpt":"Le probl\u00e8me avec bien des startups, c\u2019est qu\u2019elles travaillent toujours dans l\u2019urgence \u2013 premier travers \u2013 et qu\u2019elles estiment avoir la science infuse \u2013 second travers, bien plus grave\u00a0! Dernier exemple en date, la campagne Qonto, la n\u00e9o-banque \u2026 qui n\u2019en n\u2019est pas vraiment une puisqu\u2019elle utilise les services du\u2026","rel":"","context":"Dans &quot;Ridicule&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2022\/03\/Qonto.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25187"}],"collection":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/comments?post=25187"}],"version-history":[{"count":2,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25187\/revisions"}],"predecessor-version":[{"id":25190,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/posts\/25187\/revisions\/25190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media\/25188"}],"wp:attachment":[{"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/media?parent=25187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/categories?post=25187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consumerinsight.eu\/marketingisdead\/wp-json\/wp\/v2\/tags?post=25187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}