{"id":25184,"date":"2016-10-30T19:45:48","date_gmt":"2016-10-30T19:45:48","guid":{"rendered":"http:\/\/consumerinsight.eu\/marketingisdead\/?p=25184"},"modified":"2016-10-30T19:45:48","modified_gmt":"2016-10-30T19:45:48","slug":"iot-et-hackers","status":"publish","type":"post","link":"https:\/\/consumerinsight.eu\/marketingisdead\/iot-et-hackers\/","title":{"rendered":"IoT et hackers"},"content":{"rendered":"

Le 21 octobre dernier, les utilisateurs de Twitter, Spotify, eBay, Paypal et autres Airbnb \u2013 entre autres \u2013 ont eu la mauvaise surprise de ne plus pouvoir acc\u00e9der \u00e0 leur service favori\u00a0: en cause, l\u2019effondrement des serveurs de DynDNS.<\/p>\n

DynDNS, peu de gens connaissent cette entreprise et pourtant tout le monde utilise ses services puisqu\u2019elle permet, entre autres, d\u2019associer un nom de domaine \u2013 MarketingIsDead.net<\/a>, par exemple \u2013 \u00e0 une adresse physique de site \u2013 en fait, une suite de chiffres difficilement m\u00e9morisables\u00a0; donc si DynDNS tombe, impossible d\u2019acc\u00e9der \u00e0 ses sites pr\u00e9f\u00e9r\u00e9s, \u00e0 moins d\u2019en conna\u00eetre l\u2019adresse exacte \u2026 qu\u2019\u00e9videmment personne ne conna\u00eet\u00a0!<\/p>\n

Bien s\u00fbr, DynDNS ne s\u2019\u00e9tait pas crash\u00e9 toute seule\u00a0: de m\u00e9chants pirates l\u2019y avaient un peu aim\u00e9 en r\u00e9alisant une attaque par d\u00e9ni de service distribu\u00e9 \u2013 DDoS en bon anglais pour \u00ab\u00a0distributed denial of service\u00a0\u00bb\u00a0: j\u2019ai toujours bien aim\u00e9 l\u2019expression, je ne saurais dire pourquoi\u00a0!<\/p>\n

Comment \u00e7a marche\u00a0? Tr\u00e8s simplement\u00a0: vous envoyer des millions de requ\u00eates \u00e0 un site, plus qu\u2019il ne peut r\u00e9pondre, et le site plante \u2013 le genre de trucs qui peut arriver sans l\u2019aide du moindre pirate si l\u2019on n\u2019a pas su calibrer son site pour un trafic important.<\/p>\n

G\u00e9n\u00e9ralement les m\u00e9chants hackers prennent la main sur des milliers de PC mal prot\u00e9g\u00e9s et les utilisent pour bombarder leur cibles de requ\u00eates\u00a0: arrive un moment o\u00f9 se dernier ne peut plus faire face et baisse les bras \u2013 ce n\u2019est qu\u2019une image, bien \u00e9videmment.<\/p>\n

\"pirates\"<\/a>Rien de nouveau sous le soleil \u2026 sauf qu\u2019ici, les pirates ne se sont empar\u00e9s de bons vieux PC pour relayer leurs requ\u00eates\u00a0: ils ont pris la main sur des appareils beaucoup moins s\u00e9curis\u00e9 \u2013 pour ne pas dire, pas du tout s\u00e9curis\u00e9s, ou presque\u00a0: des objets connect\u00e9s, type appareils photos, balances, cam\u00e9ras de surveillance et autres produits de domotique, etc. Des petits bidules qui pr\u00e9sentent \u2013 outre de ne pas \u00eatre s\u00e9curis\u00e9s \u2013 l\u2019avantage d\u2019\u00eatre en permanence connect\u00e9s au Web.<\/p>\n

Moralit\u00e9\u00a0: si le march\u00e9 des objets connect\u00e9s explosent comme le pr\u00e9disent tous les augures, les techniciens de la s\u00e9curit\u00e9 devront se pr\u00e9munir contre des multitudes de cheval de Troie\u00a0: \u00e7a promet\u00a0!<\/p>\n

Et ce n\u2019est pas parce que le march\u00e9 de la montre connect\u00e9e se plante aujourd\u2019hui que l\u2019Internet des Objets ne va d\u00e9coller\u00a0: demain, plus personne ne vendra d\u2019appareils non connect\u00e9s\u00a0\u2026 que les consommateurs utilisent cette connectivit\u00e9 \u2013 ou pas\u00a0; ce qui revient \u00e0 dire que nos appartements sont se peupler de dizaines de cibles-relais pour les hackers, sans que nous, pauvres citoyens, n\u2019en ayons conscience.<\/p>\n

Notre compteur \u00e9lectrique, notre r\u00e9frig\u00e9rateur, notre t\u00e9l\u00e9viseurs offriront des portes b\u00e9antes aux pirates\u00a0: on peut toujours esp\u00e9rer qu\u2019ils auront la d\u00e9licatesse de ne pas les utiliser.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 21 octobre dernier, les utilisateurs de Twitter, Spotify, eBay, Paypal et autres Airbnb \u2013 entre autres \u2013 ont eu la mauvaise surprise de ne plus pouvoir acc\u00e9der \u00e0 leur service favori\u00a0: en cause, l\u2019effondrement des serveurs de DynDNS. DynDNS, peu de gens connaissent cette…<\/p>\n","protected":false},"author":2,"featured_media":25185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[153],"tags":[206,174,169,207],"yoast_head":"\nIoT et hackers - Marketing is Dead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/consumerinsight.eu\/marketingisdead\/iot-et-hackers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IoT et hackers - Marketing is Dead\" \/>\n<meta property=\"og:description\" content=\"Le 21 octobre dernier, les utilisateurs de Twitter, Spotify, eBay, Paypal et autres Airbnb \u2013 entre autres \u2013 ont eu la mauvaise surprise de ne plus pouvoir acc\u00e9der \u00e0 leur service favori\u00a0: en cause, l\u2019effondrement des serveurs de DynDNS. 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