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<\/a>Autant de questions que se posent les participants que nous croisons au club marketing 2.0 depuis plusieurs mois.<\/p>\nAlors que la transformation digitale devrait \u00eatre une source de stimulation incroyable, elle immobilise. Sans doute \u00e0 cause des mod\u00e8les disruptifs \u00e0 l\u2019\u0153uvre ; pour ne citer que le plus connu : Uber. Mais aussi la faute \u00e0 notre soci\u00e9t\u00e9 cart\u00e9sienne : la m\u00e9thode semble \u00eatre le ma\u00eetre mot qui accompagne tout changement, un syst\u00e8me qui finit par scl\u00e9roser les initiatives et alimente la d\u00e9fiance \u00e0 l\u2019\u00e9gard de tout initiateur.<\/p>\n
Artisans de la transformation digitale, les intervenants du Club Marketing 2.0 de l\u2019Adetem viendront le Mardi 15 novembre\u00a0vous parler de la posture \u00e0 adopter pour hacker vos fa\u00e7ons de faire, r\u00e9aliser le pivot et \u2026 cesser de ronronner.<\/p>\n
Caroline FAILLET<\/strong>, Co-founder & CEO @Cabinet_Bolero. Auteur de l\u2019Art de la guerre digitale chez Dunod Ses domaines d\u2019int\u00e9r\u00eats : #netnologie #strategie #ereputation #influence #datadriven<\/p>\nKevin ECHRAGHI<\/strong>, Project Analyst chez Fabernovel, nous montrera au travers de l\u2019exemple d\u2019Uber que dans la guerre actuelle que se livrent les startups, il ne suffit pas d\u2019avoir le 1er<\/sup> la meilleure id\u00e9e, mais qu\u2019il convient surtout d\u2019\u00eatre le 1er<\/sup> \u00e0 atteindre une taille critique, et ce par tous les moyens \u00e0 sa disposition.<\/p>\nPour s\u2019inscrire, c\u2019est ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"78% des entreprises am\u00e9ricaines voient leur avenir menac\u00e9 par les start-ups\u00a0: en cause, une transformation digitale qui peine \u00e0 prendre forme. Faut-il lancer The application? Faut-il recruter un Chief Digital Officer ? Faut-il fermer boutique\u00a0 et n\u2019\u00eatre pr\u00e9sent qu’en ligne ? Autant de questions que…<\/p>\n","protected":false},"author":2,"featured_media":25177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[130],"tags":[204,201,202,161,203],"yoast_head":"\n
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MarketingIsDead\u00a0: D\u00e9j\u00e0, pour situer le cadre, c\u2019est quoi la 4\u00e8me r\u00e9volution industrielle : on s\u2019y perd un peu \u2026 David Fayon\u00a0: La 4e r\u00e9volution industrielle suit les\u2026","rel":"","context":"Dans "Interviews 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2019\/06\/Photo-DavidFayon.jpg?fit=749%2C799&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26248,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/moonshot-wakam-assurly-rencontre-avec-un-serial-insurtecheur\/","url_meta":{"origin":25176,"position":1},"title":"Moonshot, Wakam, Assurly : rencontre avec un serial \u00ab\u00a0Insurtech\u00a0\u00bbeur","date":"10 novembre 2020","format":"gallery","excerpt":"Les Insurtechs \u2013 contraction de \u00ab\u00a0Insurance\u00a0\u00bb et de \u00ab\u00a0Technologie\u00a0\u00bb), font parler d'elles depuis le d\u00e9but des ann\u00e9es 2010. A l'origine, ces acteurs devaient apporter de la disruption sur un march\u00e9 tr\u00e8s traditionnel. Les ann\u00e9es ont pass\u00e9 et le r\u00e9sultat a \u00e9t\u00e9 pour le moins mitig\u00e9. L'ann\u00e9e 2020 avec l'introduction en\u2026","rel":"","context":"Dans "Actualit\u00e9"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2018\/10\/Rispal.jpg?fit=494%2C480&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":26811,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/le-marketing-digital-de-a-z-rencontre-avec-yann-gourvennec\/","url_meta":{"origin":25176,"position":2},"title":"Le Marketing digital de @ \u00e0 Z, rencontre avec Yann Gourvennec","date":"27 mars 2024","format":"gallery","excerpt":"MarketingIsDead\u00a0: Avec ton complice Hubert Kratiroff, tu viens de publier la nouvelle Bible du marketing digital, mais n\u2019est-ce pas aujourd\u2019hui un truisme\u00a0? 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C\u2019est la phrase\u2026","rel":"","context":"Dans "Interviews"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/consumerinsight.eu\/marketingisdead\/wp-content\/uploads\/sites\/2\/2024\/03\/Yann.jpeg?fit=400%2C400&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":25214,"url":"https:\/\/consumerinsight.eu\/marketingisdead\/florence-hussenot-100-pages-ca-suffit\/","url_meta":{"origin":25176,"position":3},"title":"Florence Hussenot\u00a0: 100 pages, \u00e7a suffit !","date":"11 novembre 2016","format":"gallery","excerpt":"Mon amie Florence Hussenot, Fondatrice et dirigeante d\u2019Adwise, a r\u00e9pondu \u00e0 quelques questions sur le march\u00e9 des \u00e9tudes dans Marketing\u00a0: 100 pages, \u00e7a suffit\u00a0!\u00a0 MarketingIsDead : Comment voyez-vous l\u2019\u00e9volution du m\u00e9tier des \u00e9tudes\u00a0? 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<\/a>Autant de questions que se posent les participants que nous croisons au club marketing 2.0 depuis plusieurs mois.<\/p>\n